The ClickZ team has released team has published a new report titled ‘The 7 steps for optimizing your campaigns for long-term ROI’. Download this report to learn some useful ways to improve your content and boost your return on investment. The ClickZ team says, “Ever wondered why some brands just ‘know’ how to talk to customers... [Read more]

The Search Engine Journal contributor Brent Csutoras has published a new podcast episode titled ‘Predicting the ROI of SEO’ featuring Francois Goube, CEO and Founder of OnCrawl. Csutoras says, “Given the dynamic nature of the search landscape, predicting the ROI of SEO can be a risky move. But with enough data at your disposal,... [Read more]

With the rise of social media platforms and increasing popularity of some of its users, influencer marketing has create an altogether new way for the brands to reach out more customers. The Search Engine Journal contributor Brent Scutoras has shared five ways to launch successful influencer marketing campaigns. Scutoras says, “Here are... [Read more]

The Search Engine Journal contributor Kristine Schachinger has published an in-depth article on how Google treats different kinds of websites. It aims to prove that Google isn’t biased against the conservative websites. Schachinger says, “There have been quite a few attempts to discern if Google is manually tweaking their algorithms... [Read more]

To get your website indexed in search engines you need to put in the best efforts so that it meets the search engine algorithm requirements. The Search Engine Journal contributor Brian Hamish has shared an useful article on checking out your technical SEO parameters and improve link building. Hamish says, “If your website is weak in technical... [Read more]

The Content Marketing Institute team is hosting a webinar on ‘Discover open marketing: what every modern marketer needs to know’ on Wednesday, July 31, 2019 at 2.00 pm EDT. The CMI team says, “Open marketing starts as a philosophy, but it really shines when put into practice. Join Katie Staveley, VP of Marketing at Mautic, as she... [Read more]

The experiential marketing is also called engagement marketing as it is a promotional strategy that focuses on helping consumers experience a brand and thereby go for it. The MarketingProfs contributor John Millward has shared seven tips to rightly create your experiential marketing campaigns. Millward says, “The premise of experiential... [Read more]

An infographic published by MarketingProfs reveals several interesting facts about marketers omnichannel marketing strategies. Omnichannel marketing means multichannel sales approach aimed at providing the customer with an integrated shopping experience. Here are some statistics from the infographic: 94% marketers use email as a part of... [Read more]

The MarketingProfs team is hosting a webinar on ‘A Winning Digital Ad Strategy’ on Thursday, July 25, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Digital ads are an essential component to any good marketing campaign. But they won’t... [Read more]

Digital Marketing Depot is hosting a webinar on ‘From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis’ on Thursday, July 18, 2019 at 1.00 pm EDT. Attend this webinar to learn how to use customer ratings to improve your marketing. The DMD team says, “Join our data science and review management experts... [Read more]

The Incite Group is hosting a webinar on ‘Engage Your Customer With Data-Driven Authentic Marketing’ on Thursday, July 18, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The Incite team says, “Your audience is growing increasingly immune to your marketing, they crave... [Read more]

The performance of your marketing campaign depends on the kind of efforts you have put in while crafting your strategy. While working on your content marketing campaigns you need to be careful about different aspects of creativity and promotion. The Convince & Convert contributor Anna Hrach has shared a seven-step guide to create an effective... [Read more]

Email marketing is one of the best ways to stay in touch with your prospects and improve your brand presence. But to get the emails of the right prospects is a challenge. The Convince & Convert contributor Ann Smarty has shared three ways to grow your email list. Ann says, “This is so true! In order to grow your email list, you need... [Read more]

The Vidyard team has published a video titled ‘How to create a complete video marketing strategy’. Watch this video to discover some useful ways to create a strong video marketing strategy for your business. You’ll learn how to: Use each platform to its highest potentialMaximize your brand’s audience with videoConvert engaged... [Read more]

Learning the ins and out of the website algorithm can help you to chart out an indexing plan. When it comes to YouTube rankings you need to have the knowledge on how its algorithm works so that you can make your video content popular. The Shopify contributor Amir Jaffari has shared an article highlighting how the YouTube algorithm works and why... [Read more]

The Buffer team has published a new podcast episode titled ‘Best Instagram apps for marketers’. The Buffer team says, “The Instagram app by itself is supremely powerful. But did you know all the best apps to take your Instagram marketing to even greater heights? The trend of single-job, standalone apps has brought a huge... [Read more]

To strengthen your content marketing strategy you need a plan that enables you to plan and execute the content marketing campaigns that bring success. The Content Marketing Institute contributor Nadya Khoja has shared four ways to improve your content marketing strategy with visuals. Nadya says, “To ensure that all involved understand... [Read more]

The AdEspresso team has made available a video replay of the webinar ‘How to successfully scale your Facebook and Google ads campaigns’. Watch this video to learn: How to prepare the groundwork with accurate tracking of your resultsVertical scaling: how to scale an ad campaignHorizontal scaling: how to scale your Facebook and Google... [Read more]

LinkedIn, having a focused audience avails a unique targeting opportunity for brands and marketers. In a few easy steps you can have your business featured on this network. The AdEspresso contributor Ana Gotter has shared five ways to promote your business on LInkedIn. Gotter says, “In this post, we’re going to take a look at the most... [Read more]

A latest eMarketer report has revealed some noteworthy findings about podcast advertising. According to the report, podcast advertising revenues will surpass $1 billion by 2021. In 2019, some 76.4 million US people will listen to podcasts. 21% of podcast listeners listen to four to five podcasts a week, and 31% listen to six or more podcasts... [Read more]

The Social Media Today’s Emma Wiltshire has shared an infographic highlighting some useful digital marketing growth statistics for 2019. Here are the key findings: The global online ad spend will grow by 4.7% in 2019Location-based marketing will grow by 14% and reach 24 billion43% advertisers plan to increase their investment in influencer... [Read more]

Building an e-commerce site and to keep it growing is a challenge. You need to have the right features that help you to get repeat visitors so that you sales could grow. The Search Engine Journal contributor Holly Gary has shared 15 features that your e-commerce sites should have. Gary says, “Here is a list of 15 must-have features that... [Read more]