Since video is an important element of your marketing strategy, YouTube becomes the hub that attracts more than five billion video views per day. Search Engine Watch contributor Ellan Dineen has shared a six step process to optimize your video marketing strategy on this network. Dineen says, “In this article, we’re going to give you... [Read more]

HubSpot has published ‘Instagram Engagement Report 2019’. Download this report to learn: How to calculate your Instagram engagement rateThe types of content you should be postingThe latest Instagram data to inform your social strategyWhen to tag Instagram users to increase your reachCreating Instagram ads that build a followingHow... [Read more]

A secure and accessible website, fast page loading speed, mobile version of the site and quality content are some of the factors that influence search engines. In the process of SEO, we do make several mistakes that harm our site’s rankings. Red Website Design contributor Mark Walker – Ford has published an infographic highlighting... [Read more]

Joshua Zamora, prolific marketing tool developer is releasing his latest tool at 11 AM EDT. It’s called DFY Suite. Of course DFY refers to “Done for You”. What is Zamora offering to do for you? Just this: Page 1 Rankings – 100% done for you. Getting to page 1 in the search engine results pages is a big deal. It’s the most... [Read more]

Online reviews leave a huge impact on your website’s conversion rate. According to Spiegel Research Center, approximately 95% people read online reviews before making a purchase. A strong review management system can help you to effectively utilize reviews and strengthen your business. Search Engine Land contributor Ben Wood has published... [Read more]

Exposure Ninja’s Tim Cameron-Kitchen has published a new YouTube video in the ‘How To Do Competitor Analysis’ series. The video is titled ‘How to analyse your competitors’ websites’. Watch this video to learn how you can improve your website performance by effectively analyzing your competitor’s websites. How... [Read more]

If you want to make your blog popular you need to focus on the SEO elements. The process begins with the selection of relevant keywords that help the search engines to identify your content for the search queries entered. MOZ contributor Kameron Jenkins has shared an article highlighting how to use keywords in your blogging strategy. Jenkins... [Read more]

Starting to make online sales can be daunting for a beginner, but is gets easier as an affiliate selling well-respected products for a commission payment. The best way to do that is to choose a niche (.g., golf, gardening, drones, etc.) and find products that people interested in that subject would like to buy. “But I don’t know anything... [Read more]

Blogging helps you to stay connected with your customers by sharing your knowledge in the area you specialize. It also helps you to strengthen your search engine marketing when you publish regularly. Rank Ranger team has published a new In-Search SEO podcast ‘Thinking about your blog from an SEO perspective’ featuring Matthew Woodward.... [Read more]

Search engine optimization is one of the most required skills and process that helps you to boost your online marketing. The SEO can be empowered with specific tools which simplify different tasks for you. Search Engine Journal contributor Julia McCoy has shared a list of 10 great SEO tools. McCoy says, “here are 10 awesome, dependable, so-worth-it,... [Read more]

When you think of social media marketing, there are two leading platforms – Facebook and Instagram. With continuously rising number of users, it is always a win-win situation to promote your products here. Search Engine Journal contributor Mansi Dhorda has shared four secrets of Instagram marketing that can empower your e-commerce promotions. Dhorda... [Read more]

You have probably heard of Fiverr, Udemy, and other sites that let you sell your services. These platforms specialize, focusing on one particular kind of service (Udemy, for example, is limited to online training courses). And, of course, you know about YouTube, which specializes in showing videos on all topics, without any special facilities for marketers... [Read more]

Webinars help you to connect with a wider audience and promote your business. Most marketing webinars are lead generation tools that provide free, valuable information to the participants and promote products or services offered by the host company. MarketingProfs team is hosting a webinar on ‘The future of webinar marketing: content reimagined’... [Read more]

MarketingProfs team has published a report on ‘Lead gen: a primer on developer marketing’. MarketingProfs team says, “Developers understand the technologies that power the ads they see and are wary of many of the most popular tactics. But, if done correctly, banner ads have proven to be a critical piece of any successful developer-marketing... [Read more]

According to a Deloitte study people want products and services that are also tailored to them. 36% of customers want to purchase personalized products or services. So personalization is the key to your marketing success. Sitecore team is hosting a webinar on ‘Unlock your personalization potential with content’ on Thursday, September... [Read more]

New software, Explaindio Elements, creates a well-rounded collection of video styles. Just about any video you want to make, you can create with it. In fact, you can create: ► Hollywood-style Promo Videos ► Creative Kinetic Typography ► Attention-Getting Animation ► Engaging Animated Scenes... [Read more]

With the increase in the use of mobile devices, optimizing for voice search is very important to achieve SEO success. According to a Gartner research, 30% of all browsing sessions will include voice search by 2020. Convince & Convert’s Ann Smarty has shared four steps to help you optimize websites for the voice search. Ann says, “Voice... [Read more]

Apart from creation of a unique product or service, it is very important to have an equally unique promotional strategy. Most brands win customers with their out-of-the-box thinking. You need to consider all the facets of your planning when it comes to devising a marketing plan. The Hanson Dodge team has published an infographic highlighting... [Read more]

Positive online reviews help you to persuade people to buy your products and services. With reviews you can also gain the trust of your customers. Econsultancy team is hosting a webinar on ‘Maximise your reputation and build trust with reviews’ on Wednesday, September 4 at 9.00 am EST. Econsultancy team says, “With consumer... [Read more]

Instazign Pro is a new graphics intelligent designer. The creators, Brett Ingram and Mo Latif, say it can cut both the the time required to develop graphics and expense by up to 98%. "Artificial Intelligence" (AI) is a trending concept in marketing today. It makes software easier to use; the software has been designed to do a lot of the "thinking" for you... [Read more]

Your website’s landing page serves as an entry point for your visitors. To simplify, it is a single web page that appears in response to clicking on a search engine optimized search result. Since people see it most, you need to put in your best efforts to convert visitors into customers. The Google Marketing Platform team has shared four... [Read more]

Several studies shows that online reviews play a vital role in purchase decisions. You need to be careful about getting positive customer reviews so that you brand grows in desired manner. Convince & Convert’s Jay Baer has published a new podcast episode ‘The right way to handle reviews in 2019 according to Yelp’ featuring... [Read more]

Research plays an important role in your marketing strategy. It helps you in decision-making processes by supplying relevant, up-to-date and accurate data. Those who run their marketing campaigns in successful manner do study and research. Content Marketing Institute contributor Michele Linn has shared seven things that marketers do with research... [Read more]

The local SEO tactics help you to feature your local business in the search engine results. It helps you to promote products and services to local customers at the exact time they’re looking for it online. SEM Rush team is hosting a webinar on ‘Winning Local SEO in 2019’ on Wednesday, August 28 at 4.00 pm ET. SEM... [Read more]

A research says that 66% of marketers who spend at least 6 hours on social per week generate more leads. Social media can help you to take your marketing to the next level and grow your brand. Convince & Convert’s Jay Baer has shared a seven-step guide to help you create winning social media strategy. Baer says, “The best social... [Read more]

Video is one of the most important forms of content when it comes to marketing. According to Twitter’s Nick Reese, tweets with video attract 10X more engagements than Tweets without video. Reese has shared four ways to create effective video content with your phone. Reese says, “Tweets with images attract 150% more Retweets than... [Read more]

Your blog success depends on the quality and frequency of your posting. A Perficient Digital study has revealed that your blog’s structure also plays very important role when it comes to search engine rankings and in attracting readers. Eric Enge says, “The first area we examined is whether or not the structure of a blog is fundamentally... [Read more]