The latest ‘Masters in Marketing’ video is titled ‘7 Latest AI for Business Strategies’. This video covers the following: Customer Service Chatbots AI-Powered Ad Copy Generation AI for Client Personalization Email, Video Meetings and CRM AI for Employee Training and Onboarding Predictive Analytics for Sales Website Personalization. Masters... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How to make your website faster: 3 quick tips’. The GSC team says, “Do you wish your website were faster? Watch along as Martin Splitt provides you with three actionable tips to make your website faster. From ​​optimizing... [Read more]

Convince & Convert has published the latest episode of the ‘How Marketers Can Use Buyer Intent Data‘ The Convince & Convert team says, “How can marketers tell when customers are ready to buy? Data collected in the right ways can uncover insights that marketers need to nurture buyers throughout the entire customer journey. Joining... [Read more]

The latest edition of LeadPal will be available September 25 at 11:00 NY Time. Since the first edition was released in 2020, it has been the ultimate solution for lead generation, trusted by over 10,000 marketers, bloggers, and small businesses. For the best deal, you don’t want to miss tomorrow’s launch because LeadPal is not just a tool;... [Read more]

B2B social media marketing strategies focus on building professional relationships by sharing industry insights, thought leadership, and engaging content. Effective use of platforms like LinkedIn helps drive lead generation, brand credibility, and customer trust. HubSpot contributor Ramona Sukhraj has published an article featuring 16 b2b social media... [Read more]

This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00... [Read more]

A well-allocated SEO budget is crucial for improving website visibility, driving organic traffic, and staying competitive in search rankings. Investing in SEO ensures long-term growth by enhancing brand presence and attracting high-quality leads. HubSpot contributor Sam Lauron has published an article featuring seven useful steps to create an SEO budget... [Read more]

To help you and your clients navigate this common pitfall, ContentSparks has developed this PLR mini-workshop: Key Marketing Metrics Every Small Business Should Track.... [Read more]

The AI era in marketing revolutionizes customer engagement through personalized, data-driven strategies, automating tasks like content creation and campaign optimization. This shift enhances efficiency, allowing brands to deliver more targeted and impactful messaging. Digital Marketing Depot has published a new report ‘Marketing’s AI Era:... [Read more]

This is a reminder for the SEJ webinar to be held on September 25, 2024. Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search... [Read more]

When it comes to modern advertising strategies, it can feel like the latest and greatest technology always takes the spotlight. CTV (Connected TV) audience targeting allows advertisers to reach specific viewers based on demographics, interests, and behaviors by leveraging data-driven insights. This approach enhances ad relevance and engagement, improving... [Read more]

Amazon Movie Book Profits shows how to create small, simple Kindle books in minutes that you can upload to Amazon and sell passively. Lyn Newkirk created this training and is offering it for anyone who wants to get started selling Kindle books. It shows you how to create a specific type of book easily and quickly. The books give an overview of specific... [Read more]

This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25,... [Read more]

This is a reminder for the DMD webinar to be held on September 25, 2024. Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing... [Read more]

With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [Read more]

AITribes makes ‘next-generation’ all-in-one sites. Thanks to its new AI, your sites do their own lead generation, product selling, and community building for you.... [Read more]

Data in marketing helps tailor strategies by understanding customer preferences and predicting trends. It drives personalized campaigns, optimizing engagement and ROI. Convince & Convert has published the latest episode of the ‘Data-Driven Decisions’ Podcast, ‘How Marketers Can Use Data to Become More Goal-Oriented‘ The... [Read more]

Snapchat marketing leverages the platform’s unique, short-lived content format to engage younger audiences through creative, immersive campaigns. Brands use features like Stories, Lenses, and Ads to boost visibility, drive interaction, and promote products in a fun, dynamic way. Search Engine Journal has published ‘Snapchat Marketing: An... [Read more]

Content Marketing Institute has published a new video ‘Marketing Careers: Does Data Reveal AI’s Real Role?’. The CMI team says, “A glut of new research on AI’s potential to transform marketing careers reveals considerable fear, uncertainty, and doubt — but few directional insights. Rather than speculating about an unknowable... [Read more]

Voisi AI is all you need for your audio creation needs. For example, some applications only provide text-to-voice services, without doing translations. If you wish to transcribe your text into a different language, you're forced to translate it separately before employing the app.... [Read more]

A multilingual content strategy involves creating and managing content in multiple languages to engage diverse audiences effectively. It enhances global reach by tailoring messages to specific linguistic and cultural contexts, improving user experience and brand visibility. HubSpot contributor Sonia Thompson has published an article featuring three... [Read more]

Copyblogger contributor Megan Mahoney has published an article featuring five steps to get clients as a freelancer. She says, “In this post, I’ll explain a solution that allows you to emerge as a well-known freelancer in your niche, resulting in steady work from high-paying, low-maintenance clients. Step 1: Define One Service For One Niche It’s... [Read more]

International SEO optimizes your website for search engines across different countries and languages, ensuring visibility and relevance in global markets. It involves strategies like hreflang tags, localized content, and region-specific keywords. MOZ has published the latest Whiteboard Friday video ‘International SEO’ featuring... [Read more]

LinkedIn Company Pages help businesses establish a professional presence, showcase their products, services, and company culture. They provide a platform for engaging with followers, attracting talent, and building brand credibility in a professional network. Social Media Examiner has published the latest... [Read more]

Marketing analytics and data science help businesses make data-driven decisions by analyzing customer behavior, campaign performance, and market trends. These insights enable more effective strategies, optimizing marketing efforts and maximizing ROI. Content Marketing Institute is hosting a webinar ‘MasterTHIS: Marketing Analytics & Data Science’... [Read more]