The concept of marketing personalization starts by addressing the customers by their names in the email you send and it moves on to finding out their needs and trying to address them. Personalization is one of the best ways to closely connect with the customers and increase your sales. The Convince & Convert contributor Ann Smarty has shared... [Read more]

The Buffer contributor Heather-Mae Pusztai has published a new podcast episode titled ‘How to Get (Real!) Followers on Social Media in 2019’. Listen to this podcast to discover some useful strategies on getting more social media followers. Pusztai says, “One of the most popular topics in social media marketing is how to get more... [Read more]

The Marketing Week team is hosting a webinar on ‘Five game-changing facts that prove the value of multi-touch attribution’ on Thursday, May 23, 2019 at 3.00 pm ET. The Marketing Week team says, “Join Ben Samuel, vice-president for EMEA at Nielsen, as he explores how to unlock marketing opportunity costs and avoid waste with multi-touch... [Read more]

The Social Media Examiner team has released the ‘2019 Social Media Marketing Industry Report’. This report features findings from a survey that covered more than 4800 marketers. Download this report to learn the following: How marketers plan on changing their future organic activities, by platform.The video channels most popular... [Read more]

The Rank Ranger team has published a new episode of ‘In Search’ podcast titled ‘How to Effectively Build Local Links’ featuring Garrett French. Listen to this podcast to discover some useful strategies on building links and improving your website traffic. The Rank Ranger team says, ” This week we speak to link building... [Read more]

The search engine optimization is an essential process for every organization as it leads you to be seen by hundreds and thousands of prospective customers. When you outsource your SEO task, it is important to know about how it is being priced by various agencies. The KnowTechie contributor Alma Causey has shared an article highlighting how... [Read more]

Account-based marketing helps organizations to align their sales efforts around who are target customers and the efforts to capture them. The MarketingProfs is hosting a webinar on ‘Three Ways to Scale ABM Success With Personalization’ on Thursday, May 16, 2019 at 2.00 pm ET. The MarketingProfs team says, “Account-based marketing (ABM)... [Read more]

The Content Marketing Institute is hosting a webinar on ‘The Future of Webinar Marketing: Content Reimagined’ on Wednesday, May 15, 2019 at 2.00 pm ET. The CMI team says, “Content marketing today is all about personalization, being conversational, and simply being more human. But how does that work in the digital world? Join... [Read more]

The small business world is slowly catching up with the new digital reality: a business without a website is losing sales. But a new poll by CNBC in conjunction with Survey Monkey reveals that there is still a large group of businesses that are hesitant to invest in a site. Barriers include fear of the expected high cost, a feeling that the process... [Read more]

Blogging is one of the most successful ways to get more customers. Carefully crafted blog posts allow you to stay connected with your audience. The Monster Insights contributor Shahzad Saeed has shared some useful tips on creating excellent blog posts using Google Analytics. Saeed says, “Are you brainstorming blog post ideas? Your Google... [Read more]

There are different search engine optimization tools used by marketers to strengthen their search engine rankings. The user reviews and credibility of the publisher are two things that help you to know about the real performance of such tools. The Entrepreneur contributor Scott McGovern has shared eight SEO tools to help marketers increase their... [Read more]

The Social Media Examiner contributor Grace Duffy has published a new podcast episode on ‘Facebook Marketing Declining: New Research’. This podcast features Michael Stelzner, founder and CEO of Social Media Examiner and Charlie Lawrance, founder and CEO of Gecko Squared. Duffy says, “Welcome to this week’s edition of the Social... [Read more]

Digital Marketing Depot is hosting a webinar on ‘4 Steps to Operationalize Modern Marketing Work’ on Tuesday, June 11, 2019 at 1.00 pm EDT. The DMD team says, “Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected... [Read more]

Video is an essential tool when it comes to reaching out more people online and convincing them to take an action. It is one of the most trusted tools by today’s marketers. The Entrepreneur contributor Torrey Tayenaka has shared five reasons why you should use video to improve your marketing. Tayenaka says, “Below are five ways video... [Read more]

The HubSpot contributor Carly Stec has published a step-by-step guide to advertising on Facebook. You can use this guide to plan your Facebook ad campaigns in such a way that they generate more revenue. Stec says, “With more than 2.3 billion people using Facebook every month, and nearly 1.6 billion users every day, Facebook offers... [Read more]

Google is hosting ‘Google Marketing Live’ on Wednesday, May 15, 2019. You can register for this event now. The Google team says, “Did you know that searches for “best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the... [Read more]

The European Union has a directive requiring media companies such as Google, YouTube, and Facebook to avoid having materials with copyright protection on their sites without explicit permission from the copyright holder. Indeed, all websites are required to follow the same rule; it’s just that the major sites that allow the general public to post... [Read more]

The ClickZ team is hosting a webinar on ‘20 Practical Personalization Ideas for Maximum Impact’ on Tuesday, June 11, 2019 at 1.00 pm ET. The ClickZ team says, “Brands across industries have realized that personalization is no longer optional in order to win customers’ attention, engagement and loyalty. But many are missing some of... [Read more]

Link building is a very important element that plays significant role in getting traffic from search engines to your websites. The internal linking refers to the creation of links between the pages of your website. The Quick Sprout team has shared five tips to get more search engine traffic using internal linking. The Quick Sprout team... [Read more]

Personalization is a key to get better content marketing results. With personalization you can move closer to your audience and the chances of a successful deal are more. The Content Marketing Institute contributor Larry Lubin has shared some useful tips on personalizing your content and making it more popular. Lubin says, “A new report... [Read more]

The Google team has published a video on YouTube from the Google I/O 2019 event. The video features John Mueller and Martin Splitt who have shared some useful insights on Google’s new search features. The Google team says, “Learn about the latest Google Search features and how to take advantage of the new APIs and capabilities to... [Read more]

Search engine optimization is an essential skill for all the marketers. You can improve your search engine marketing performance by acquiring more and more knowledge in the domain. The Yoast contributor Willemien Hallebeek has shared eight essential aspects of the technical SEO. Read Hallebeek’s article to polish your SEO skills. Hallebeek... [Read more]

You search engine rankings depend on how widespread your keywords and content are. You can reach out to the search engine index in manifold ways by using appropriate SEO plugins. The Cognitive SEO contributor Andreea Sauciuc has shared a list of 30 useful SEO plugins for various content publishing platforms which can improve your SEO efforts. Sauciuc... [Read more]