To improve your pay-per-click ads you need to strategically publish them. The ad content needs to be reflective so that the viewers click and visit your website. The Search Engine Journal contributor Navah Hopkins has shared 10 tips to make more from your local PPC ad. Hopkins says, “Here are my top 10 ways to win at local PPC. 1. Claim... [Read more]

Snapchat has launched Instant Create, a new ad creation tool for the platform. It allows users to create their ads in three easy steps. The Snapchat team says, “Today we’re excited to introduce Instant Create, an easy way for advertisers to create ads in three simple steps. Just select your objective (increase web visits, app installs,... [Read more]

The content marketing domain is undergoing several changes and it has become an integral part of promotions with the help of various tools. The MarketingProfs contributor Heather O. has shared an article which offers some useful tips on improving content marketing. Heather says, “To effectively drive ROI, companies should first and foremost... [Read more]

As you know, Botstar was released yesterday. It has proven to be a popular tool. Over 500 have been sold. Chat marketing is one of the biggest marketing opportunities of the next few years, but hardly any businesses are using chat automation to reach and connect with their customers. Millions of people already use Messenger everyday, so it’s important... [Read more]

The Search Engine Journal team is hosting a webinar on ‘Improve your PPC performance starting today with these 7 expert actions’ on Wednesday, August 14 at 2.00 pm ET. This webinar will be presented by Puneet Vaghela and Sal Mohammed from Adzooma. The SEJ team says, “This webinar will answer all those vital questions – and... [Read more]

Hashtags on social networks like Facebook and Instagram help you to promote your content and mark it. Right use of such hashtags can be rewarding in your marketing journey too. The HubSpot contributor Caroline Forsey has published a guide to ‘Instagram Hashtags for 2019’. Forsey says, “Adding one of the most popular Instagram... [Read more]

To improve your site’s search engine rankings you need to be consistent and up to date in your SEO strategies. Regular technical SEO audits can help you to maintain this consistency. The State of Digital contributor Jo Juliana has shared 10 points that you should consider to perform technical SEO audits. Juliana says, “I have been... [Read more]

YouTube is now the world’s most powerful site to connect with your market, whatever your niche. Why? It’s the world’s largest social site, way ahead of Facebook. Besides that, it is the world’s 2nd largest search engine, right after King Google. Because of its power, you would be wise to use YouTube marketing to promote your products. Get it right, and your business can boom... [Read more]

The MarketingProfs team has published a new podcast episode ‘Marketing With ‘A-Peel’: Savannah Bananas Owner Jesse Cole on Marketing Smarts’. In this podcast Cole reveals some useful techniques to win at marketing game. You will learn the following: Get crystal clear about your real mission and focus Stop overthinking.... [Read more]

The MarketingProfs team is hosting a webinar on ‘How to Build (and Level Up) Influencer Campaigns’ on Thursday, August 15, 2019 at 2.00 pm ET. Attend this webinar and learn: The six elements of influencer campaigns and how to build for themTo establish goals for your influencer campaigns and measure appropriatelyTips to reach out and convince... [Read more]

The WordPress system allows you to easily manage your website content and design. It also helps you with several plugins that enable you to deliver a great website experience to your visitors. The Quicksprout contributor team has shared 11 reasons why you should use WordPress for your websites. Lars Lofgren says, “WordPress is a content... [Read more]

Generating traffic for your website isn't as hard as you might think, once you have the keys to the process. 'New Traffic Treasury' was just released. It provides a solid, systematic action plan to consistently generate highly targeted traffic... [Read more]

The Social Media Examiner is hosting online ‘Video Marketing Summit 2019’ on August 5-9. Attend the summit to learn: Create videos that sellSetup YouTube channels (and ads)Use Facebook video adsCreate compelling Instagram Stories and IGTV contentSucceed with live videoLeverage LinkedIn video. The expert speakers and their topics... [Read more]

The Inflow contributor Tory Gray has posted a podcast episode ‘How to migrate your website without losing your SEO’ to help you with steps to migrate your e-commerce website with least SEO performance effects. Gray says, “Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a... [Read more]

The Searchmetrics team has published a new podcast episode ‘Building a realistic holiday SEO roadmap’ featuring Tyson Stockstone and Benjamin Shapiro. Listen to the podcast to learn the following: How to turn your holiday research into actionGetting buy-in from your executive teamHow to work with your cross-functional partners. Building... [Read more]

'ProfitEagle', just released by the Tom Yevsikov team is designed to do two things, simultaneously, and do them both well: a. Build your mailing list b. Earn income for you while it builds your list... [Read more]

There are several reasons why people want to come back to your website. The main reason is content and the site speed is another reason. Keeping your site speed in good health is very important so that you save your visitors’ time and keep them coming. Jeff Bullas has shared some useful tips to improve your website’s page speed.... [Read more]

An FAQ (frequently asked questions) page helps you to rightly and flawlessly communication with your website visitors. It works as a customer service page if used well. The Quick Sprout team has published an article on how to build a high-converting FAQ page for your website. Highlighting the importance of an FAQ page, the Quick Sprout team... [Read more]

When you aim at earning greater ROI from your social media ads you need to be careful in their design as well as the content they feature. With the help of right tools you can make your Facebook ads stand out. The Social Media Examiner contributor Lynsey Fraser has shared an article highlighting five Facebook tools that can help you to improve... [Read more]

New SaaS software 'MyVideoSpy Pro' was recently launched. Its job is to help you improve the ranking of your YouTube videos. xxx is 100% web-based. All you need is a web-browser and an internet connection and you're good to go. A better rank for your videos mens that they will be seen more often, and that means that they will bring in more sales... [Read more]

Your brand’s strong presence on social media platforms helps in getting broad following which results into improved conversion rates. The Social Media Examiner contributor Luria Petrucci has shared six tips to improve your social media engagement. Petrucci says, “Want to improve your engagement on social media? Wondering how to... [Read more]

Focusing on a niche is a trend that has helped many to establish and flourish their businesses. The Duct Tape Marketing founder John Jantsch has published a new podcast episode addressing the niche marketing. The episode is titled ‘To niche, or not to niche in your business?’. Jantsch says, “There’s a big movement today of... [Read more]

The Buffer team has published a new podcast episode titled ’10+ Indispensable (and free!) marketing graders and social media scores’. In this podcast Kevin Lee highlights 10 useful platforms that can help you to strengthen your social media marketing efforts. Lee says, “You can audit your marketing in many ways—be it a... [Read more]

Customer acquisition and retention play major role in keeping your business alive and flourish. For retaining them you need to think and apply different strategies. The Duct Tape Marketing’s John Jantsch has shared five ways to use paid search for retaining your customers. Jantsch says, “A lot of marketers and business owners think... [Read more]

The Duct Tape Marketing team has published a new podcast episode titled ‘Advice for entrepreneurs from someone who’s been there’ featuring MOZ founder Rand Fishkin. In this episode Fishkin answers some questions pertaining to SEO and online business. John Jantsch says, “Fishkin is a frequent keynote speaker on marketing... [Read more]

We are sharing this Vox podcast to highlight how Amazon is acting inside the consumer’s households. It may spark a new idea in your mind to start a new e-commerce deal. The Vox team says, “In less than two decades, Amazon CEO Jeff Bezos scaled an online marketplace for books into the world’s most valuable company. But at what... [Read more]