The chatbots have revolutionized marketing communications. With the right bot you can stay in constant connection with your prospects and customers. The Duct Tape Marketing team has published a new podcast episode on ‘Growing Your Business with Chat Bots’. Listen to this podcast episode and learn how to use chatbots to achieve business... [Read more]

The RankRanger team has published a new podcast episode titled ‘The Best Ways to Analyze Your SERP Competitors’. Listen to this podcast to learn how you can understand the tactics of your search engine results page competitors and win at the search engine game. The RankRanger team says, “This week we welcome Investing.com’s Igal... [Read more]

An effective data management strategy enables you to make your marketing efforts rewarding. With proper data management you can target the right market and get more sales. Alex Shellhammer Head of Publisher Marketing, Google Ad Manager has shared four ways to help you improve your organization’s data strategy. says, “As the Deloitte activation... [Read more]

Neil Napier calls Animaze “the Biggest innovation in the video creation market”. Others call it “mind-blowing”, “last video creator you will ever need”, “stunning” and more. This new software makes videos like nothing you have seen before. You can upload your own head shot photo (or one for a client),... [Read more]

The Adweek team is hosting a webinar on ‘9 Social Media Metrics That Matter’ on Wednesday, July 10 at 1.00 PM EDT. The Adweek team says, “Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure... [Read more]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data... [Read more]

In email marketing, the first step to achieve success is to get your emails opened. And here the email subject line plays the pivotal role. The Merkle contributor Shruti Sinha has shared some useful tips on creating the email subject lines that help you to increase open rates. Sinha says, “Given its cost effectiveness, email can help... [Read more]

Mosh Bari has just released new software he calls TrafficXPro. Using it, Bari reports, you can build websites that publish useful content for your visitors and do it at no cost to you, automatically, based on a keyword you choose. TrafficXPro searches for unique content from 10 well-known viral content sites, specifically: ► Facebook ► YouTube ►... [Read more]

Today’s world is app driven. We see that a variety of mobile apps are helping their developers to prosper. The Entrepreneur contributor Ashwin Vairu has shared six ways a mobile app can help you to grow your e-commerce business. Vairu says, “ThinkWithGoogle has done an analysis. It indicates that when users want to shop for a product,... [Read more]

In the age of digital, it has become an easy task to launch a new business. But if you want to survive and succeed in your new business you need a strong plan to achieve your goals. The Entrepreneur magazine contributor Josh Harris has shared four tips to start a marketing business with your laptop. Harris says, “It’s absolutely possible... [Read more]

Influencer marketing has created new opportunities for the brands and marketers to reach out new markets and enhance their business. With right planning you can reap great benefits from your influencer marketing campaigns. The Search Engine Journal team is hosting a webinar on ‘5 Things to Consider When Launching Influencer Marketing Campaigns’... [Read more]

BotNinja is a platform for developing Facebook Messenger bots. It has a built-in Artificial Intelligence capability that it uses to develop smart robots (or “bots”) that interact with Facebook Messenger. Why should you care? Facebook’s Messenger service is too big to ignore. Over 1 billion people are using it to interact, not just... [Read more]

The Social Media Examiner is hosting online ‘Video Marketing Summit 2019’ on August 5-9. Attend the summit to learn: Create videos that sellSetup YouTube channels (and ads)Use Facebook video adsCreate compelling Instagram Stories and IGTV contentSucceed with live videoLeverage LinkedIn video. The expert speakers and their topics... [Read more]

The MarketingProfs team has published a new podcast episode titled ‘When (and How) to Use Marketing Automation’ featuring Katie Robbert. Listen to this podcast to discover some useful techniques on using marketing automation. You will learn the following: Many routine marketing tasks are candidates for automation Sometimes, doing... [Read more]

The HubSpot team has published a Guide to Sponsored Content. This guide highlights some brand success stories that achieved growth using the sponsored content. Pamela Brump says, “When it comes to branded or sponsored content, trust is a major factor that engages potential customers. In fact, when marketers sponsor content from a trusted... [Read more]

If you have a problem putting together a professional looking, sales generating website, you might want to check out 'DFY Hero'. It contains over 100 websites ready for your domain name so you can start selling. (By the way, your domain is optional. You can use yours or, if you prefer, use theirs.) These were created by a team led by Cindy Donovan... [Read more]

The HubSpot contributor Rachel Leist has published a step-by-step guide on writing effective blog posts. This guide is divided into following sections: 1. Understand your audience2. Create your blog domain3. Customize your blog’s theme4. Identify your first blog post’s topic5. Come up with a working title6. Write an intro (and make... [Read more]

Link building is an essential element to level up your website’s popularity. Quality links help you to get more flow of traffic from different sources. The Yoast contributor Marieke van de Rakt has shared five link building practices you need to give up. Marieke says, “In the old days, link building meant putting links on as many... [Read more]

The MarketingProfs team is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing,... [Read more]

When you create a marketing video, your goal is to attract people who are interested in a particular keyword (a product name, for example). You want your video to rank for that keyword in the search engines so people will click to see your video... [Read more]

Planning is one of the most important aspects of your content marketing efforts. You need a calendar to plan and execute your content publishing job. The HubSpot contributor Sophia Bernazzani has shared four social media calendar tools to help marketers plan the creation and publishing of their content online. Bernazzani says, “We’re... [Read more]

The eMarketer team is hosting a webinar on ‘The State of Customer Experience Management in B2B’ on Tuesday, July 9, 2019 at 1.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Medallia’s Andrea Everett, head of research, and Rachel Terlau, senior manager of professional... [Read more]

The Search Engine Journal team has published a new ebook titled ‘How to Dominate Social Media: A Complete Strategy Guide’. Download this guide to learn some useful strategies to improve your social media marketing. The SEJ team says, “At a time when organic reach on major social media networks is declining, you’ll need to... [Read more]

SEO is at the heart of your content marketing efforts. With the right set of search marketing tactics you can secure premium position for your content in the search engine results. The TopRank Marketing contributor Tiffani Allen has shared an article highlighting five SEO mistakes that harm your content marketing. Allen says, “Below,... [Read more]

Content creation and marketing requires not only passion for the job but a greater control over the language and the kind of content you are creating. The TopRank Marketing contributor Joshua Nite has shared a list of 12 must-have skills for B2B content marketers. Read this article to find out what you need to add to your folio. Nite says,... [Read more]

Video is an irresistible tool when it comes to marketing and promotion. With right tactics you can use video to enhance your online sales. The Practical Ecommerce contributor Sig Ueland has shared a list of 16 new and updated video tools to enhance your marketing efforts. Ueland says, “Here is a list of new and updated tools from online... [Read more]