Facebook and Instagram Shops allow businesses to create online storefronts within the apps, enabling users to browse and purchase products directly. These features help brands streamline the shopping experience, driving sales through social media by providing an easy, integrated path from product discovery to purchase. The latest ‘HubSpot Marketing’... [Read more]

HubSpot has published a new video ‘Scaling From Millions To Billions While Boosting NPS’ from INBOUND 2024 featuring Adam Jones. The HubSpot team says, “Unipart skyrocketed its pipeline growth from millions into the billions in less than a year while boosting customer satisfaction. Discover how this global supply chain and performance... [Read more]

In 2024, Google’s search algorithm incorporates advanced AI to enhance multisearch capabilities, allowing users to search via text, images, and voice more intuitively. Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents... [Read more]

TokMate lets you use TikTok for real marketing. If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivolous to us. And maybe for some subject matter, it still is. At first, it appeared to be merely a platform for silly antics and youth-centric memes. TikTok now appeals to a... [Read more]

With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover strategies and insights to help ensure every advertising... [Read more]

Instagram video marketing is a powerful tool for brands to engage with their audience, using short, visually appealing videos to promote products and tell stories. It helps increase brand visibility and drive conversions by leveraging features like Reels, Stories, and IGTV to reach wider audiences. HubSpot contributor Ramona Sukhraj has published an... [Read more]

These days, it wouldn’t be too surprising to hear someone say: UX (User Experience) is everything. That’s because, when talking about website traffic and website “stickiness”, it really is. In the vast digital landscape, where billions of people roam online, using effective techniques for enhancing online user experience is no longer... [Read more]

AI High Ticket Commissions lets marketers take advantage of an overlooked feature in Facebook’s system – a feature that can not only generate viral traffic but also secure consistent earnings. It’s the latest marketing system from the Glynn Kosky organization. With AI High Ticket Commissions: ❌ No more complex strategies. ❌ Forget... [Read more]

Using GPTs for marketing can significantly enhance customer engagement by generating personalized content, such as product descriptions and social media posts. These models also help streamline campaign strategies by analyzing market trends and automating content creation, making marketing efforts more efficient and scalable. Cyberclick has published... [Read more]

This is a reminder for the Adweek webinar to be held on October 17, 2024. Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out... [Read more]

Increasingly strict spam filters have made email marketing harder than ever before. As a result, confusing and contradictory deliverability advice is being published in droves. MarketingProfs is hosting a webinar ‘The Top Email Deliverability Tips You Shouldn’t Follow’ on Thursday, November 7, 2024, at 2:00 pm ET. The MarketingProfs... [Read more]

Every marketer needs high quality graphics to attract attention. Mega Graphic Bundle is high-quality, but is not one of the high-priced graphics packages we often see advertised. You will be happy to see the price of these 1600+ graphics in these niches: ➤ Education ➤ Social Media ➤ Health ➤ Yoga and Meditation ➤ Real Estate ➤ Medical ➤... [Read more]

Email marketing is crucial for building direct, personalized connections with customers, fostering engagement, and driving conversions. It offers a cost-effective way to reach targeted audiences, deliver tailored content, and nurture customer relationships over time. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide... [Read more]

Marketing frameworks are strategic tools that guide businesses in planning, executing, and optimizing marketing efforts. They provide a structured approach to understanding market dynamics, defining target audiences, and aligning marketing tactics with business goals. HubSpot contributor Jenny Bergen Clark has published an article featuring nine marketing... [Read more]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘He Makes $500M/Year With An AI SaaS Business’. The video covers the following: Using Slack, WhatsApp, for social listening. Applying engineering... [Read more]

Once you understand what exactly they are doing, you will be able to actually successfully deploy technology which helps people with effortlessly capturing verified emails and growing their list virally on autopilot without subscribers even needing to type anything.... [Read more]

Content Marketing Institute has published a new video ‘Electrify Your Content Experiences’. The CMI team says, “Media fragmentation is pushing viewership into echo chambers, increasing the pressure on marketers to deliver breakthrough owned media experiences. But how do you innovate in such a disconnected landscape? Robert Rose highlights... [Read more]

B2B2C marketing (Business-to-Business-to-Consumer) involves companies collaborating to serve end consumers, where a business sells products or services to another business, which then sells them to the consumer. This model bridges the gap between B2B and B2C strategies, optimizing both business relationships and consumer outreach. HubSpot has published... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team... [Read more]

SEO tools are essential for analyzing website performance, identifying keyword opportunities, and optimizing content. They help streamline SEO strategies, improve search rankings, and enhance overall digital marketing efforts. Search Engine Journal has published an article featuring 16 essential paid SEO tools that are worth the money. The SEJ team... [Read more]

Wordform AI helps you find millions of buyers that most marketers overlook and sell to them. There are 4 major social sites that most marketers are completely ignoring: ➤ Reddit: 73 MILLION daily users ➤ Site 2: 141 MILLION daily users... [Read more]

In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’... [Read more]

Keyword intent reflects the purpose behind a user’s search query, whether it’s informational, navigational, or transactional. Understanding keyword intent helps create content that aligns with user needs, improving search relevance and engagement. MOZ contributor Jo Cameron has published an article answering the question “What Is Keyword... [Read more]