Lead generation tools are essential for identifying and attracting potential customers, helping businesses expand their client base. They streamline data collection, automate follow-ups, and improve conversion rates effectively. HubSpot contributor Jason Levin has published an article on using free SaaS tools as for lead generation. He says, “In... [Read more]

Anticipation marketing involves creating excitement and demand for a product or service before its launch. It leverages teasers, pre-orders, and sneak peeks to build curiosity and engage audiences early. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Anticipation... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘How to drive conversions with influencer marketing’. The Wix team says, “Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don’t? Wix’s Mordy... [Read more]

In a recent eye-opening webinar, John Thornhill and Omar Martin unveiledMaster Affiliate Profits (MAP), a transformative system set to redefine the affiliate marketing landscape. The session, which you can watch here, highlighted the shortcomings of existing affiliate platforms and introduced their plan to upend affiliate marketing. The webinar elicited... [Read more]

By 2025, TikTok marketing is expected to focus on hyper-personalized content and advanced AI-driven analytics for precise audience targeting. Brands will leverage immersive trends, influencer collaborations, and shoppable videos to boost engagement and sales. Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’. Shelley... [Read more]

Global marketing involves promoting products or services across multiple countries, adapting strategies to diverse cultures and markets. It helps businesses expand their reach, build brand awareness, and drive international growth. HubSpot contributor Hannah Fleishman has published an article featuring 13 businesses with brilliant global marketing strategies. She... [Read more]

AI transforms marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency, targeting, and engagement, leading to better business outcomes. Digital Marketing Depot has published a new guide ‘Building the AI feedback loop for PPC’. The DMD team says, “The power of AI in marketing is... [Read more]

Organic search analytics involves analyzing unpaid search engine traffic to understand user behavior, optimize keywords, and improve website performance. It helps businesses refine SEO strategies, enhance visibility, and drive meaningful engagement. Content Marketing Institute contributor Dennis Shiao has published an article featuring useful strategies... [Read more]

Backlinks boost a site’s authority and credibility, signaling trustworthiness to search engines. High-quality backlinks improve search rankings and drive organic traffic. Semrush has published a new video ‘How to Create Backlinks to Your Site’. It covers the following: What are Backlinks and how do they work? (Definition & Importance) Why... [Read more]

Direct-to-consumer (DTC) marketing enables brands to sell products directly to customers, bypassing traditional retail channels. It focuses on personalized experiences, leveraging digital platforms to build strong customer relationships and drive brand loyalty. Digital Marketing Institute has published a new episode of ‘Ahead of the Game’... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How AI Is Changing Product-Led Growth At Hubspot’ featuring Chris Miller. The HubSpot team says, “Kipp and Kieran dive into the transformative... [Read more]

A content audit systematically evaluates existing content to assess its performance, relevance, and alignment with business goals. It helps identify gaps, optimize strategies, and improve user engagement through actionable insights. HubSpot contributor Kayla Carmicheal has published an article on running a content audit in 2025. It is based on tips... [Read more]

Paid media marketing uses advertising platforms like Google Ads and social media to promote content and reach targeted audiences quickly. By optimizing budgets and leveraging data-driven strategies, it ensures measurable results and maximized ROI. Search Engine Journal contributor Brooke Osmundson has published an article on paid media marketing in... [Read more]

Email marketing in 2025 leverages advanced AI and personalization to deliver highly targeted, engaging content tailored to individual customer preferences. With dynamic design and integration of interactive elements, it remains a cost-effective tool for boosting engagement and driving conversions. Search Engine Journal contributor Ben Steele has published... [Read more]

A drop in website traffic can result from technical issues like broken links or slow loading speeds, changes in search engine algorithms, or decreased engagement due to outdated or irrelevant content. External factors such as increased competition or shifts in user behavior may also contribute. MOZ contributor Tom Capper has published an article highlighting... [Read more]

The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem. Adweek is hosting a webinar ‘2025’s Top Media and Advertising Data Trends’ on Thursday, January... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Will your audience actually care? How to gauge interest’. The Wix team says, “How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Wrapping up 2024’. The GSC team says, “As 2024 comes to a close, we’re reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding... [Read more]

AI transformation is revolutionizing industries by automating processes, enhancing decision-making, and enabling personalized experiences. This shift empowers businesses to innovate, optimize efficiency, and stay competitive in a rapidly evolving digital landscape. MarTech contributor Chris Wood has published an article featuring 2025 predictions on... [Read more]

SEO and content marketing templates streamline the creation of optimized, high-quality content by providing structured frameworks for strategy, keyword integration, and formatting. These tools save time while ensuring consistency, relevance, and improved search visibility. Ahrefs contributor Louise Linehan has published an article featuring 21+ SEO... [Read more]

Digital marketing trends for 2025 emphasize AI-driven personalization, voice search optimization, and immersive experiences through AR and VR. Sustainable branding and privacy-centric strategies will also play pivotal roles in shaping consumer trust and engagement. Search Engine Journal contributor Greg Jarboe has published an article featuring 10 digital... [Read more]

Website migration involves significant changes to a website’s structure, design, or domain, which can impact SEO if not managed carefully. Proper planning, redirects, and monitoring are essential to preserve rankings and maintain organic traffic during the transition. Search Engine Journal contributor Dan Taylor has published an article on how... [Read more]

The skyscraper technique is a content marketing strategy that involves finding high-performing content, creating a more comprehensive and engaging version, and promoting it effectively. This approach helps attract backlinks, improve SEO rankings, and drive more traffic to your site. Semrush contributor Sydney Go has published an article explaining the... [Read more]