A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds. HubSpot contributor Tristen Taylor has published an article on using YouTube’s call-to-action overlay ads. He says, “They’re... [Read more]

Social Media Examiner has published a new podcast episode ‘Making Real Instagram Connections’. It features the following information: From MySpace to Instagram Big Mistakes Marketers Make on Instagram The Dangers of Focusing on Analytics Focusing On Your ”Why” Types of Content That Encourage Interaction Deepening Connections on Instagram... [Read more]

You start with some kind of topic. You then create content assets based on that topic. After creating or even using those assets, you can break them down even further. This is content splintering. ReadWrite contributor Timothy Carter has published an article on how to implement a splintered content strategy. He says, “Content splintering is not... [Read more]

The Content Sparks Summer White Label Sale is underway. Take advantage to build your reputation of expertise. One of the most effective ways to build a relationship with your audience is to offer them a short-term experience in which they can get to know you and what you can do for them. There is an experience, known as a “Challenge”, that... [Read more]

Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey. Adweek... [Read more]

Breadcrumbs are a local navigation system that shows the user their location on the website. You can typically find them at the top of the page, right above the title or hero image. Onely contributor Ania Siano has published an article explaining breadcrumbs and answering the question ‘Why Are Breadcrumbs Important for SEO?’. She says,... [Read more]

Forrester has published a new podcast episode ‘Build A Successful Voice Of The Customer Program’. The Forrester team says, “Only 12% of CX pros rate their voice of the customer (VoC) program’s maturity as high or very high. In this episode of What It Means, Senior Analyst Colleen Fazio explains what’s blocking success with VoC... [Read more]

YoDrive media hosting service responds to the fact that people are busy. They don’t want to wait for your website media to be displayed; they want to see (and hear) them now, not in 15 seconds. That’s a problem for website owners like us because media files (especially video files) are large, and it takes time to download them for viewing.... [Read more]

Marketing Experiments founder Flint McGlaughlin has published a new video ‘Call To Action Examples: Compare 5 versions and see a 52% increase in conversion’ sharing the successful call to action examples. Watch this video to learn: The marketer overcomes the negative resistance of gravity with the positive force of psychology. Motivation... [Read more]

A solid social media strategy could prove to be the backbone of your business. It helps you expand your presence. Marketing Week has published a new report ‘How to develop a social media strategy’ to help marketers develop a successful social media marketing strategy. The MW team says, “This abridged version of Econsultancy’s Social... [Read more]

Effective digital advertising enables you to reach a wider audience and promote your products and services. MarketingProfs contributor Rebecca Bugger has published an article explaining digital ad strategy. She says, “As the way we interact with the world changes, so too do the ways companies advertise their products. Online advertising is more... [Read more]

Designed for Entrepreneurs, startups and product managers, IdeaPlan helps to: Understand what customers need; Prioritize feedback, and; Align everyone around your product change roadmap..... [Read more]

Content Marketing Institute has made available a replay of the webinar ‘Links + Content: A Modern Romance’. The CMI team says, “Building links for SEO, like finding true love, isn’t easy in the modern online environment. We’ll show you how to create positive impressions, earn trust, and build connections that’ll help get you... [Read more]

Google Ads has published a new video ‘How to Maximize Your Profits, as seen at Google Marketing Live’ sharing some useful tips to grow your profits. The Google Ads team says, “Be among the first to hear how Google can help you meet your business objectives in an AI-powered, privacy-safe manner. Discover how key themes of privacy,... [Read more]

User retention refers to the ability of a website or blog to retain its customers over some specified period. Bitbytesoft contributor Manzurul Haque has shared various content marketing techniques for better user retention in 2022. He says, “When it comes to content marketing, many businesses have a hard time getting started. But in order to get... [Read more]

Stoodaio is on sale for only a few days. Use Coupon Code "Summer" to get your discount. It creates done-for-you Hollywood-Quality Videos in any language, any niche, for any product or service imaginable.... [Read more]

MarketingProfs contributor George B. Thomas has published a new episode of the Marketing Smarts podcast ‘How to Make B2B Content Less Boring’ featuring Julie Revelant. He says, “Having fun is a major talking point in Episode 503 (!), as are storytelling, providing value, working with real journalists, and focusing on your messaging... [Read more]

Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with. Digital Marketing Institute has published ‘A Guide to Social Media and Privacy’ to help marketers understand social media privacy and improve... [Read more]

Modern web design has come a long way in the past decade as the world continues to shift in dependencies. There are several elements that help us make the site design unique. Bitbytesoft contributor Emran Parvez has published an article featuring 13 core elements of modern web design to follow in 2022 and beyond. He says, “There are several core... [Read more]

Alessandro Zamboni is familiar to our readers. He just opened his Summer Deals sale. In his sale he is offering you his top 12 products that have never been available before at special deal pricing. And he offers all of them for only $17 total, instead of their normal total price of $204, providing you a saving of about 92%..... [Read more]

Neil Patel has published a new video ‘How to Create the Perfect Tweet Storm’ to help you learn how to boost your Twitter marketing. He says, “How to create the perfect tweetstorm? Have you ever heard of tweetstorms before? With Twitter, your tweets are supposed to be short and to the point. With tweetstorms, you’re replying to... [Read more]

There are several marketers and businesses who manage the SEO process on their own. Doing it on your own would always bring its advantages and disadvantages. Search Engine Land contributor Correy Morris has shared six reasons why it makes sense to outsource SEO. She says, “Here are six reasons why it makes sense to outsource SEO. 1. To remove... [Read more]

It is crucial to learn what our customers want and need. Knowing what they want can help us customize our products and services. Watch HubSpot’s latest video ‘How To Find Out Exactly What Your Customers Want’ to perform better customer need analysis. The HubSpot team says, “Want to know how to do market research like a pro? In... [Read more]