Your SEO performance largely depends on the content that you publish. Whether it is an article, podcast or video, the quality and necessity of the content helps you to score high in search engines. Search Engine Land’s Barry Schwartz has published a new video featuring Casie Gillette on importance of memorable content for SEO. Schwartz... [Read more]

Search engines have become the backbone of many businesses today as they have turned out to be the source of customers. To achieve business success you need to use this tool tactfully. Google’s Danny Sullivan has published an article on keeping search relevant and useful. We recommend this article to all IMNewsWatch readers. Sullivan says,... [Read more]

To secure success for your online business it is very important to master the search engine optimization skills and get your websites a significant ranking in the search results. Backlinko team has published a new guide called ‘How to become an SEO expert’ to help webmasters and entrepreneurs cultivate SEO skills. This guide will... [Read more]

Your content marketing journey does not rely only on the text. It is strongly empowered by several other elements such as video, podcasts, infographics and more. Webinar is one such tool that helps you to get prospects’ attention and then its recording becomes a lifelong content asset. Content Marketing Institute is hosting a webinar on ‘How... [Read more]

Predictive analytics pattern is made of different statistical techniques such as data mining, predictive modelling, and machine learning. It analyzes current and historical facts to make predictions about future. This helps brands in planning their marketing efforts in advance. To help you learn about the future of predictive analysis, ClickZ team... [Read more]

Can we think of Internet without search engines? Perhaps no. Today most of the brands are heavily dependent on the search engines to reach out their target market and improve sales. It is very important for your website to appear in the front result pages of the search engines when someone runs a query focused on your business or niche. The... [Read more]

Martech team is hosting a webinar ‘Martech is Marketing’ that will feature a Q&A session with Scott Brinker, MarTech Conference chair and Editor, chiefmartec.com. The webinar will be held on Thursday, August 15, at 1:00 pm ET. This webinar is for you if you are planning to integrate technology to boost your marketing performance.... [Read more]

Link building is very important to get more visitors and grow your website as Google considers it as a major factor for ranking web pages. MOZ team has published a video featuring Shannon McGuirk. In this eleven minute video McGuirk shares five ways to improve your link creation efforts. MOZ team says, “Spending a ton of effort on outreach... [Read more]

Just a few years ago the influencer marketing concept was very much new and it was limited only to celebrities and a few dedicated bloggers. Today it has turned out to be an altogether new form of marketing. It is very important to know about this form and use it for business success. The MarketingProfs team is hosting a webinar on ‘How to Build... [Read more]

A strong social media marketing strategy can lead you to sure success resulting into better sales. For developing one you need to understand the behavior of the social media users in terms of their needs. Social Media Today contributor Andrew Hutchinson has published an infographics featuring six steps to develop an optimal social media marketing... [Read more]

Facebook, with its 2 billion active users and several marketing and advertising features, a hot destination for the digital marketing. To make your Facebook marketing rewarding you need to reach more and more people on the network. Search Engine Journal contributor Roger Montti has shared some useful tips to reach more people on Facebook. Montti... [Read more]

Running an attractive blog that features useful content for the community is a great idea to reach out your prospects, provided the content you publish is being found worthy. Impact blog contributor Liz Murphy has shared eight blogging & content creation hacks for the marketers. Read her article to boost your content creation process. Murphy... [Read more]

Reddit features a variety of content in the form of interesting news, cool links, social commentary and computer nerdiness. With such a variety it attracts people with varied interests. The Reddit users can also create a page that tailors content directly to their interests. Buffer contributor Heather-Mae Pusztai has published a new podcast episode... [Read more]

Your local search engine optimization strategies give a way to increase traffic to your website and get more customers. Also when it comes to focusing on creating a local SEO strategy you should consider all the search engines. Search Engine Journal contributor Chuck Price has shared eight local search engine optimization for Bing. Price says,... [Read more]

Strong and reliable marketing technology is vital to your marketing and business growth. Marketing Technology also known as MarTech refers to the software and tech tools marketers use to plan, execute, and measure marketing campaigns. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday,... [Read more]

Your email marketing performance depends on the way you plan and execute your campaigns. There are several challenges including increasing email open rates and the click rates. But we have to face them with right planning. To help you achieve email marketing success, the Constant Contact team is hosting a webinar on ‘5 Simple ingredients... [Read more]

YouTube, with its strong user base and video distribution capacity, is the best platform to publish your video content. You can establish your brand identity and continue to grow with right YouTube campaigns. Adweek team is hosting a webinar on ‘Create truly impactful YouTube campaigns: Google’s ABCDs of effective creative’ on... [Read more]

Pay-per-click (PPC) is a marketing strategy in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. In this format you have control over your marketing expenditures. The Search Engine Journal team is hosting a webinar on ‘Improve your PPC performance starting... [Read more]

Live chat app WhatsApp has more than 1.5 billion monthly active users. The company has launched WhatsApp Business, a free to download app which is built with the small business owners in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages. The Wersm team has published... [Read more]

Influencer marketing, one of the most successful forms of social media marketing, involves endorsements from influencers, people and organizations who possess an expert level of knowledge and social influence in their respective fields. We have observed a sudden rise of this marketing form and as a result there are several people who misuse... [Read more]

Google uses algorithms to rank most relevant content for the searchers’ queries. The search engine continues to update its algorithm frequently to deliver a great experience to its users. Persistent Digital team has published a new podcast episode on ‘Why you need to understand Google algorithm updates’ featuring Barry Shwartz. Listen... [Read more]

Quora is a platform used by Internet users to ask and answer questions. If you can utilize it well, you can generate a lot of traffic using this site. Ezoic Inc. team has published a video titled ‘How to use Quora to send traffic to your website’ to help you increase your web traffic. Here is the video description: “Join... [Read more]

Customizing your website experience based on who is the visitor can be a great update in the web development. Machine Learning which is a part of Artificial Intelligence brings in the advantage of person-machine interactions. Machine Learning allows web applications to adapt over time by observing and learning from users’ habits, idiosyncrasies,... [Read more]

By receiving the online reviews from your customers you can understand what you need to do to improve your products and services. Your user reviews play vital role in your brand performance monitoring which in turn helps you to devise future plans. The Go Fish Digital contributor Tommy Glasgow has shared an article on when and how to respond to... [Read more]