Local SEO helps you to increase the search visibility of your businesses in local communities. You can grow your local market share by employing effective local SEO strategies. Search Engine Journal is hosting a webinar ‘4 Local SEO Tips Even the Experts Miss’ on Wednesday, June 9, 2021, at 2.00 pm ET. The SEJ team says, “Data from... [Read more]

WordPress has been one of the most popular platforms for creating and maintaining interactive websites. Its ability to allow you to customize and brand your website with an expansive number of plugins, tutorials, and forums makes it unique. Search Engine Journal contributor Loren Baker has published an article highlighting 10 best SEO-friendly alternatives... [Read more]

Social Media Examiner has published a new video ‘Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More’ featuring Michael Stelzner and Facebook ads expert, Allie Bloyd. Watch this video to explore recent Facebook ads changes. Social Media Examiner  [Read more]

Does it make sense to use physical mail in your online business, or in the business of your clients who have an online component to their business? In Mailbox Secrets, Ryan Allaire shows that it makes good sense. Even without thinking deeply, you know you (and most people) get a lot more email than physical mail. At IM NewsWatch, we get over 500 emails... [Read more]

Personalization is the key to achieving marketing success. By offering a satisfying customer experience, you can attract more and more people. Content Marketing Institute is hosting a webinar ‘Experiences that Engage: Propel Your Customer Through Their Buying Journey’ on Wednesday, May 26, 2021, at 2.00 pm ET. The CMI team says, “We... [Read more]

Facebook advertising enables you to reach more people frequently, scale to a large audience, with targeted campaigns. Social Media Examiner has published a new podcast ‘Facebook Ad Strategy: How to Simplify Your Campaigns’ to help you find a Facebook ads strategy that works for your business. Michael Stelzner says, “Need a better strategy... [Read more]

Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI. eMarketer is hosting a webinar ‘How Leading Marketers Are Overcoming Fragmented Data’ on Wednesday, May 26, 2021, at 2.00 pm ET. The eMarketer team says, “Learn how leading marketing organizations are building 360-degree... [Read more]

Sam Bakker recently launched his new software tool called Challenges App. It has attracted a lot of attention from both marketers and affiliates. Bakker's Challenges App is the first app to concolidate everything you need for all these capabilities.... [Read more]

A well-written email can help you win more customers. By crafting persuasive emails, you can also improve trust and authenticity. Quick Sprout has published a short guide called ‘How to Write a Sales Email’. The Quick Sprout team says, “Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s... [Read more]

Video marketing enables you to reach more and more people on multiple digital platforms and deliver your message in a persuasive manner. Search Engine Land has listed five ways videos can help businesses generate more revenue. The SEL team says, “Here are 5 ways videos can help your business generate more revenue. 1. Tell your story and increase... [Read more]

Artificial intelligence is renovating the digital landscape. It can help you create personalized experiences for your users. Search Engine Land is hosting a webinar ‘AI-Powered search with Coveo’ on Thursday, May 27, 2021, at 9.00 am EDT. The SEL team says, “We all know the traditional sales funnel has been turned upside down and sideways.... [Read more]

You probably know that if you run a WordPress site, you should be using a cache (which is created by a plugin) to speed up your site. That's because slow loading pages kill conversions, increases your bounce rates, and cost you more in ad spend. This is especially true on pages built in WordPress since every page is built on request so the more traffic your site gets the slower your pages load... [Read more]

MOZ has started a new video series on Accessibility and SEO featuring Cooper Hollmaier. The first video was published last week. The second part of the video series has been published today. The MOZ team says, “As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to... [Read more]

The cost per click (CPC) is an important budget allocation metric that helps you understand how effectively your Pay-Per-Click (PPC) campaign is doing. CPC can be used to measure the ROI of advertising campaigns as well as to measure performance changes in terms of sales or revenue generated. SEO HandBooks has created a cost per click (CPC) calculator. The... [Read more]

Link building is an essential process to improve your SEO rankings. You need to be careful about the quality of the website that links to your site. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality For Link Building’ on Wednesday, May 26, 2021. The SEJ team says, “How to evaluate a site for “quality” is... [Read more]

If you missed the conversations with Daven Michsaels, we have a replay. Click on the photo-montage to watch. He shared his approach to Clickbank affiliate marketing. There were a lot of gems you won't want to miss. His explanation was be step-by-step so that anyone can understand it... [Read more]

Perficient has published a new video ‘Google’s Broad Core Algorithm Updates Relate to User Intent: Here’s Why’ featuring Eric Enge and Duane Forrester, VP of Industry Insights at Yext. Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows... [Read more]

Neil Patel has published a new video ‘Advanced Growth Tactics – Steal The Top-Performing Tech Companies’ Best-Kept Secrets’ to help you grow your own business. He says, “Today’s the last lesson of Growth Hacking Unlocked. And I’m going to be covering Advanced Growth Tactics. It’s never too late to start.... [Read more]

Google Analytics 4 tool helps you understand website traffic and how users behave on-site. Search Engine Journal has published ‘Get to Know Google Analytics 4: A Complete Guide’. Kayle Larkin says, “In this complete guide, you’ll learn everything you need to know to get started with Google Analytics 4: What’s Changed. Making... [Read more]

I laugh every time I think of the scene in "Crocodile Dundee" when a punk pulls a knife on Dundee. Dundee replies, "That's not a knife; This is a knife." Well, Cindy Donovan has accomplished something even more interesting for marketers, but the sale closes tomorrow. It is an ‘instant affiliate funnel builder’, but it's a lot bigger than most others... [Read more]

Copyblogger has published a video ‘Avoiding Random Acts of Content Marketing’ featuring Pamela Wilson. In this Copyblogger presentation, she’ll show you: A simple framework you can use to easily snap together high-quality content marketing The “lazy” way to create high-quality content faster with one small change to your routine (this... [Read more]

With the right SEO tools, you can continue to get more and more traffic and improve the chances of making more online sales. Adam Connel has published a list of seven popular SEO tools to grow your business faster. He says, “In this post, I’m going to give you a primer on some of the most popular SEO tools on the market. This isn’t your typical... [Read more]

Developing your own courses and selling them online is a great way to make money online. There are several LMS (Learning Management System) platforms available that you can use to launch your courses. Blogging Wizard contributor Lyn Wildwood has shared a list of the best WordPress LMS plugins to create & sell your courses easily. She says, “Do... [Read more]

Forbes Communications Council has published an article highlighting 12 social media mistakes that can drive followers away from your brand. The Forbes team says, “If you want to improve your social media presence, avoid these 12 faux pas shared by members of Forbes Communications Council. 1. Only Sharing Content About Your Company Personal social... [Read more]

Local SEO helps you to increase the search visibility of your businesses in local communities. You can grow your local market share by employing effective local SEO strategies. SEMrush has published a ‘Guide to Local SEO Solutions’ sharing eleven tips to improve your websites. Bastian Grimm says, “When building your local SEO strategy,... [Read more]

Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience. Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success. He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified... [Read more]

Search Engine Journal has published a new podcast episode ‘Lead Generation Ads: A How-To (& Why)’ to help you improve the performance of your lead generation ads. The SEJ team says, “On this special Marketing O’Talk podcast, part of the Search Engine Journal Network, host Greg Finn was joined by an all-star cast to discuss lead... [Read more]