How to Write Engaging Social Media Content - IM NewsWatch Newsletter, September 8, 2020
September 8th, 2020 at 8:59 am EDT
Tuesday, September 8, 2020
Three Ways to Use Social Media to Survive During Pandemic
The COVID-19 pandemic is testing our ability to keep going during the toughest times. Fortunately, with the help of the Internet – the world is moving on.Search Engine Journal’s Brent Csutoras has shared three useful tips to help you use social media to survive during this pandemic.Csutoras says, “Connecting with people and focusing... [Read more]
Do You Make These Eight SEO Mistakes?
Search Engine Optimization is a creative and continuous process. You need to adjust your SEO tactics in connection with the changing search algorithms.To help you improve your SEO performance, Search Engine Journal contributor Loren Baker has shared a list of eight harmful SEO mistakes he has observed.Baker says, “Here are eight silly mistakes... [Read more]
How to Write Engaging Social Media Content
Whatever channel you choose to promote your business, it is your content that enables you to win or lose customers. On social media too, you need to publish content that attracts your audience’s attention and helps you to persuade them for action.MarketingProf contributor Ashley Faus has shared 10 ways to help you write better content for your... [Read more]
How to Use Social Media During COVID-19
Your social media presence can benefit your overall business by staying connected with your target audience and keep them informed about your business.Business2Community contributor Jock Breitwieser has published an article on why you need to be on social media during – and after – the crisis.Breitwieser says, “The coronavirus has wreaked... [Read more]
Your Guide to Using Video to Win More Customers
Video marketing enables you to move a step closer to your customers and deliver your message in a persuasive manner.Business2Community contributor Joseph Chukwube has shared a four-step guide to help you effectively use video to relate with your customers in an innovative manner.Chukwube says, “Successful video marketing is beyond dropping... [Read more]
HubSpot Shares 11 Tips to Win Your Prospects’ Trust
To achieve success in your business, you need the support and trust of your customers. By keeping them on your side, you can continue to grow your business successfully.HubSpot contributor Emma Brudner has shared 11 Psychology tips to win your prospects’ trust.Brudner says, “Here are 11 psychology-inspired tips to help you build trust... [Read more]
How to Use Instagram Live for Marketing
Instagram’s live feature enables you to communicate with your audience in real-time. You can use this facility to promote your products and services.HubSpot’s Maddie Sheng has published an article highlighting six brands that use Instagram live in their marketing strategy.Sheng says, “83% of Instagram users say they find new products... [Read more]
‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ Webinar September 9 [Webinar]
Search Engine Journal is hosting a webinar ‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ on Wednesday, September 9, 2020, at 2.00 pm ET.The SEJ team says, “Join our next sponsored webinar as Jenny Halasz, President of JLH Marketing and Ambassador for OnCrawl, shows you how to break through an SEO plateau and continue making... [Read more]
‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ Webinar September 9 [Webinar]
With the new normal, most of the events have already started converting into virtual. Online conferneces, webinars and tradeshows are getting momentum online.Content Marketing Institute is hosting a webinar ‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ on Wednesday, September 9, 2020, at 2.00 pm EDT.The CMI team says, “On... [Read more]
‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ Webinar September 9 [Webinar]
Link building is an important process to help your website make it to the leading search result pages. Internal linking enables you to improve the site’s usability through anchor texts and boosts page views.Search Engine Journal is hosting a webinar ‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ on Wednesday, September... [Read more]
How to Get More SEO Traffic Using The Ubersuggest Chrome Extension [Video]
Neil Patel has published a new video ‘How to Get More SEO Traffic Using The Ubersuggest Chrome Extension’ to help you increase your website traffic wit the Ubersuggest Chrome extension.He says, “Today, I’m going to show you how to use the Ubersuggest Chrome extension to get more search traffic.First off, if you already haven’t,... [Read more]
Four Steps to Creating a Well-Optimized YouTube Strategy
When it comes to online video – you think of YouTube. A strong video marketing strategy backed by YouTube, can help you to enhance your online reach and improve the conversion rate.On BuzzSumo, Ann Smarty has shared four tips to create a well-optimized YouTube marketing strategy for your business.She says, “If you optimize your videos... [Read more]
Engaging Social Media Audience with Niche Celebrations
To achieve social media marketing success, you need to keep your audience engaged. You should explore and try the strategies that work to engage your audience.Digital Marketer contributor has shared Shannon Goodell shared an article on improving social media engagement with niche celebrations.Goodell says, “As a business owner or marketer,... [Read more]
COVID and Marketing Disruption [Video]
Search Engine Land has made available the replay of a recently held webinar on ‘COVID and Marketing Disruption’.George Nguyen says, “Since March, Live with Search Engine Land has provided marketers with an informal way to step outside their organizations and get a feel for the pulse of their industry as it navigates COVID, social... [Read more]
Guide to Building a Successful Video Strategy
Video is one of the most influential elements of marketing. It enables you to deliver your message in a persuasive manner and get desired results.Ezoic contributor Ron Stefanski has shared some useful tips on creating a strong video marketing strategy for your company.Stefanski says, “In this article, we take a look at some of the best ways... [Read more]
QuickSprout’s List of Best Web Hosting for WordPress
QuickSprout’s Lars Lofgren has published a list of the best web hosting for WordPress.Lofgren says, “OUR TOP PICKS FOR THE BEST WORDPRESS HOSTING IN 2020Want to jump straight to the answer? The best web hosting for most people is definitely Bluehost.So you’ve decided to build your site with WordPress.Great choice!Your next step... [Read more]
How to Create 10x Content [Video]
In the process of content creation, both quality and quantity matter. To keep your audience satisfied, you need to supply the content at regular intervals.MOZ has published a new Whiteboard Friday video ‘How to Create 10x Content’ featuring Rand Fishkin.The MOZ team says, “Have you ever tried to create 10x content? It’s not... [Read more]
Ask & Answer Questions About Marketing on Pinterest [Twitter Chat]
Social Media Today is hosting a live Twitter chat on ‘Ask & Answer Questions About Marketing on Pinterest’ on Tuesday, September 8 at 12 pm EDT.The SMT team says, “#SMTLive brings together social media marketing professionals from around the world every week to connect and talk about hot topics in the industry. Join us for an... [Read more]
Multivariate Testing – Everything You Need to Know
VWO defines Multivariate testing as a technique for testing a hypothesis in which multiple variables are modified.In terms of a website, it is an experimentation that leads to modification and testing of multiple elements of a webpage to determine which combination of the page leads to the maximum positive impact on conversion.Shubhi Ahluwalia has... [Read more]
Your 5-Step Plan to Convert More Prospects on Social Media
Social Media Examiner’s Laura Farkas has shared a five-step plan to help you convert more prospects on social media.She says, “Let’s look at a funnel framework you can model to take care of the main elements of your marketing—awareness, interest, demand, and action—so you can land your ideal clients on autopilot.#1: Use Your Ideal... [Read more]
How to Be Authentic When Streaming Live [Video]
When you are streaming live, the biggest challenge you face is – how to connect with your audience and sound convincing.To help everyone planning a live stream, Social Media Examiner has published a new video ‘How to Be Authentic When Streaming Live’.The SME team says, “Are you being too professional during your live streams?... [Read more]
Four Ways to Strengthen LinkedIn Marketing with Video
Video is an irresistible weapon when it comes to marketing and promotion. With quality content, you can continue to persuade more prospects and turn them into customers.Social Media Examiner’s Louise Brogan has shared four useful ways to help you improve LinkedIn marketing with video content.Brogan says, “Want to stand out on LinkedIn?... [Read more]
Your Guide to Keyword Research for SEO
Effective keyword research enables you to discover priority terms, phrases, and questions to optimize your content for SEO.Seer Interactive contributor Ben Ballance has shared a comprehensive article on doing keyword research for better SEO performance.Ballance says, “Keyword research is one of the building blocks of SEO. And, really, any successful... [Read more]
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