Remarketing refers to the process of serving targeted ads to people who have already visited or taken action on your website. Search Engine Journal has published a new podcast ‘Is Remarketing Dead & Other PPC Questions’ featuring Navah Hopkins. The SEJ team says, “Loren Baker hosts Navah Hopkins, host of SEJ’s Ask a PPC column... [Read more]

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using... [Read more]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization. Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’. SEJ team says, “This guide is composed of 11 chapters and 353... [Read more]

Core Web Vitals are a set of user-facing metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web. Search Engine Journal has published ‘Improving Core Web Vitals: A Technical SEO Guide’ to help you understand and improve core web vitals. Jamie Indigo says, “Technical SEO... [Read more]

Every online marketer understands the importance of social media and how it can help build their brand and boost their sales. The reach of the popular social platforms is enormous. Ignoring them can be deadly for your business. Despite this awareness, some marketers have not been willing to invest the time and effort needed into properly planning their... [Read more]

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies... [Read more]

To gain maximum benefits from your YouTube content, it is important to make more and more people watch your videos. The more views you get, the chances of closing more sales go up. Content Marketing Institute contributor Anjan Sarkar has shared nine ways to help you increase watch time on your YouTube channel. He says, “Here are some ideas to... [Read more]

Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales. Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET. The CMI team says, “Sales enablement content, both external... [Read more]

Customer testimonials help you share the value of your products and services with your prospects. With the right design, you can attract your site visitor’s attention and influence them. Copyblogger contributor Pamela Wilson has shared six well-designed testimonial examples. She says, “The best phrases aren’t highlighted in any way. The... [Read more]

By posting a variety of content, you can continue to attract your social media followers and engage them. New types of content also help you to provide fresh content to your followers. Quick Sprout’s Lars Lofgren has shared 21 social media post ideas to help you achieve social media success. He says, “Social media has changed the way we... [Read more]

It is very important to plan and execute an SEO clean-up strategy to ensure your site aligns with your business goals. To continue getting quality leads from Google, SEO is your weapon. MOZ contributor John Allen has shared an article highlighting six steps to executing an efficient SEO clean-up strategy. He says, “There are plenty of things a... [Read more]

Michael Stelzner, the founder of Social Media Examiner is hosting the ‘Social Video Summit’ on May 24-28, 2021. Here are the dates and times of each session. Monday, May 24, 2021: Sessions at 11:00 am and 12:00 pm (PDT) 11:00am: Pelpina Trip: How to Confidently Create Social Video on a Budget 12:00pm: Natasha Samuel: Social Video Made Easy:... [Read more]

Instagram’s popularity among social media users, has created an ocean of opportunities for brands and marketers. By tapping the right features, you can grow your business. Entrepreneur magazine contributor Kim Walsh Phillips has published an article to help you create a sales funnel using Instagram. He says, “Since Instagram isn’t a place... [Read more]

Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience. Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success. He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified... [Read more]

Search Engine Journal has published a new podcast episode ‘Lead Generation Ads: A How-To (& Why)’ to help you improve the performance of your lead generation ads. The SEJ team says, “On this special Marketing O’Talk podcast, part of the Search Engine Journal Network, host Greg Finn was joined by an all-star cast to discuss lead... [Read more]

Reading leads you to great learning experiences. It also helps you cultivate newer insights into how things work. Entrepreneur Magazine contributor Jennifer Dorsey has shared a list of 12 books to help you refresh your marketing strategy. She says, “Spring is all about renewal, dusting off our old ways of doing things and looking forward to making... [Read more]

DeepCrawl contributor Arron Westbrook has published ‘The complete guide to Google News SEO’. He says, “Google News doesn’t get nearly enough attention at the moment. It may be because new, fancy ways of publishing have come along (we wrote about one of these on our blog; check out our post about Google Web Stories). Or, it may be... [Read more]

Forbes Communications Council has published an article highlighting 12 social media mistakes that can drive followers away from your brand. The Forbes team says, “If you want to improve your social media presence, avoid these 12 faux pas shared by members of Forbes Communications Council. 1. Only Sharing Content About Your Company Personal social... [Read more]

Backlinks are very important for SEO. They signal to Google that another resource finds your content valuable enough to link to it within their own content. Neil Patel has published a new video ‘How to Get More Backlinks (FAST)’ to help you grow backlinks to your websites. He says, “One of the key factors to ranking high on Google... [Read more]

Blogging can be strengthened with the right SEO knowledge. By adopting effective SEO practices, you can grow your blog traffic and enhance your reach. SEMrush is hosting a webinar ‘SEO for busy bloggers 1 – Managing SEO content creation’ on Tuesday, June 15, 2021. The SEMrush team says, “Are you a blogger, business owner, or... [Read more]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’... [Read more]

Local SEO helps you to increase the search visibility of your businesses in local communities. You can grow your local market share by employing effective local SEO strategies. SEMrush has published a ‘Guide to Local SEO Solutions’ sharing eleven tips to improve your websites. Bastian Grimm says, “When building your local SEO strategy,... [Read more]