LinkedIn is a platform that provides you exposure and enables you to reach the targeted audience. With a proper marketing strategy, you can use this platform to make most from the social media. Social Media Examiner has published a video ‘LinkedIn’s New Company Page Features, New Personal Profile Features, and More’. The SME team says,... [Read more]

Video is an essential element of your marketing mix. It helps you grow your reach and persuade your target audience to take an action. Social Media Examiner has published a video ‘How to Structure Marketing Videos for Success’ to help you achieve video marketing success. The SME team says, “Want to market your business or products... [Read more]

WordPress is one of the most popular and used content management systems today. In this CMS, comments are powerful and can enhance your site. It can encourage discussion and allow you to interact with your readers, and help build a community. Quick Sprout’s Lars Lofgren has published an article titled ‘How to Disable Comments in WordPress’... [Read more]

Daven Michaels is coming to visit IM NewsWatch in our Conversations webinar series. He is an experienced online marketer who has a lot to share with those of us who are not quite as far along in our career. He will share his experience in a particular project that turned out to quite successful for him. He titles his talk “$3K Every Day”.... [Read more]

Blogging is an art. By creating engaging blog posts, you can continue to win more sales and grow your profits. Content Marketing Institute contributor Alexandra Cote has shared 15 creative and engaging ways to end your blog posts. She says, “Here are 15 options to create more effective conclusions. 1. Address multiple points When writing conclusions,... [Read more]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’... [Read more]

Link building is an essential process to boost your SEO performance. Apart from publishing quality content, you also need to adopt the right strategies that can help you secure more backlinks. MOZ contributor Amanda Milligan has published an article highlighting some useful strategies to use surveys for securing more links. She says, “I’m... [Read more]

I laugh every time I think of the scene in "Crocodile Dundee" when a punk pulls a knife on Dundee. Dundee replies, "That's not a knife; This is a knife." Well, Cindy Donovan has accomplished something even more interesting for marketers. It is an ‘instant affiliate funnel builder’, but it's a lot bigger than most others.... [Read more]

Social media platforms have become an integral part of most businesses today. With the newest features like live video, brands are able to move closer to their target audiences now. Social Media Today is hosting a Twitter Live Chat ‘Social Media Trends Dominating 2021’ on Tuesday, May 4, 2021. The SMT team says, “#SMTLive brings together... [Read more]

How does affiliate marketing tie in to SEO? More than you’d think. Google algorithm updates have led to mega affiliates and their listicles ranking higher than ever. How do you get your product or service in the mix? Search Engine Journal has published a new podcast ‘The State of Affiliate Marketing & Campaign Management’ featuring... [Read more]

Search Engine Optimization (“SEO”) is an important component of your success in online marketing. Many online marketers fail to recognize the importance of SEO and therefore do not invest in it because they do not understand what it really means or how it can help them generate more traffic to their website. With more traffic, more sales... [Read more]

Automating any part of marketing is a win. Automating messaging (which is at the heart of modern online marketing) is a super win. WhatDROID is breakthrough software that can save hours each week, freeing marketers for more creative activities.... [Read more]

TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease. TikTok announcement: “Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally,... [Read more]

In 2021, digital marketing continues to evolve with new platforms and features added to the existing ones. With a multi-faceted and diverse approach, one can achieve digital marketing success. Entrepreneur magazine contributor Kevin Leyes has shared five digital marketing trends for businesses in 2021. He says, “In this article, we’re going... [Read more]

By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers. Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings. He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker... [Read more]

What’s something that almost every video, commercial, sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover.... [Read more]

Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and... [Read more]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]

Quick Sprout has published a new article highlighting the 10 best payment methods for your E-commerce websites. Lars Lofgren says, “For those of you who are ready to take your e-commerce platform to the next level, I’ve narrowed down the best payment methods for a fast and secure checkout process in 2021. These are the top options for you to... [Read more]

Ezy ProfitSites was just launched by Victory Akpos to help new marketers get started in affiliate marketing. This new tool builds websites for you that are: Simple and Beginner Friendly; Fully Monetized; Maintained in 5 Minutes per day; 99% Passive; Scalable.... [Read more]

Remarketing refers to the process of serving targeted ads to people who have already visited or taken action on your website. Search Engine Journal has published a new podcast ‘Is Remarketing Dead & Other PPC Questions’ featuring Navah Hopkins. The SEJ team says, “Loren Baker hosts Navah Hopkins, host of SEJ’s Ask a PPC column... [Read more]

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using... [Read more]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization. Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’. SEJ team says, “This guide is composed of 11 chapters and 353... [Read more]

Core Web Vitals are a set of user-facing metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web. Search Engine Journal has published ‘Improving Core Web Vitals: A Technical SEO Guide’ to help you understand and improve core web vitals. Jamie Indigo says, “Technical SEO... [Read more]

Every online marketer understands the importance of social media and how it can help build their brand and boost their sales. The reach of the popular social platforms is enormous. Ignoring them can be deadly for your business. Despite this awareness, some marketers have not been willing to invest the time and effort needed into properly planning their... [Read more]

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies... [Read more]

To gain maximum benefits from your YouTube content, it is important to make more and more people watch your videos. The more views you get, the chances of closing more sales go up. Content Marketing Institute contributor Anjan Sarkar has shared nine ways to help you increase watch time on your YouTube channel. He says, “Here are some ideas to... [Read more]

Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales. Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET. The CMI team says, “Sales enablement content, both external... [Read more]