How to Strengthen Your Content Marketing - IM NewsWatch, October 24, 2019

October 24th, 2019 at 7:24 am EST


 

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Thursday, October 24, 2019

‘Deliver More Relevant Website Experiences by Leveraging Analytics’ Webinar October 31 [Webinar]

If you want to convert more prospect into customer you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October... [Read more]

A Complete Guide to Holiday Marketing [E-book]

Holiday season is approaching fast and its time to sharpen your weapons for making most from your holiday marketing investment. Search Engine Journal team has published a new e-book ‘A Complete Guide to Holiday Marketing’ to help you improve your holiday marketing efforts. SEJ team says, “Search Engine Journal’s ebook, A... [Read more]

Unbounce’s Guide to Designing E-commerce Landing Pages

An e-commerce landing page is one specifically designed to drive sales by matching your visitors’ searches with your product portfolio. It explains the benefits of your product, and prompts conversion with a clear call to action. Unbounce contributor Garrett Hughes has published a useful guide to help you create incredible e-commerce landing pages. Hughes... [Read more]

Everything You Need to Know about Podcast Advertising Formats

Podcasting publishing is growing in a steady manner. With this you have a new way to advertise your products and services. Portent contributor Travis McKnight has published an article highlighting different podcast ad formats. McKnight says, “If you want to dabble in podcast advertising to see if it’s the right fit for your brand,... [Read more]

The Best WordPress SEO Plugins in 2019 [Video]

Ahrefs contributor Joshua Hardwick has published a new video highlighting useful WordPress SEO plugins for 2019. Hardwick says, “We have a new video for you today. Here’s what you’ll learn: 3 plugins that can help you get <1s load times;Sam’s recommended all-in-one SEO plugin;an announcement”. The Best WordPress... [Read more]

6 Personalization Trends You Need To Know [E-book]

Personalization is the key to your Internet marketing success. It helps you to move closer to your target audience and improve your conversion rate. ClickZ team has published an e-book titled ‘6 Personalization Trends You Need To Know’ to help you discover recent personalization trends. Download this e-book to learn: The future... [Read more]

SEO for Website Redesign and Migration [Free Guide]

ClickZ team has published a new guide called ‘SEO for Website Redesign and Migration’ to help you maintain your SEO performance in the process of website redesign and migration. Download this guide to learn: How to avoid costly errorsHow to gain more traffic and conversionsHow to use keyword research to inform your website redesignHow... [Read more]

How to Strengthen Your Content Marketing

Your content plays an important role in achieving higher Google rankings and improving your website traffic. But it is a big challenge to continuously product content that is engaging and persuasive. Search Engine Journal contributor Alexander Kesler has shared nine ways to elevate your content and gain better results. Kesler says, “To... [Read more]

Link Velocity and Penalties: Things You Should Know

The term Link velocity refers to the rate at which others are linking to your site. According to Google, building quality backlinks should be the main priority, not achieving a high link velocity. Sometimes, when webmasters try to improve only link velocity, they invite Google penalties. Search Engine Journal contributor Roger Montti has highlighted... [Read more]

‘Way to Online Marketing Success This Holiday Season’ Webinar 2.00 pm ET [Webinar]

To achieve marketing success during the holiday season you need to develop a strategy that attracts more and more buyers. Constant Contact is hosting a webinar on ‘Way to Online Marketing Success This Holiday Season’ on Thursday, October 24, 2019 at 2.00 pm ET. Constant Contact team says, “During this 60-minute webinar, we’ll guide... [Read more]

‘How To Master Conversion Tracking For Google Ads’ Webinar 10.00 am PT [Webinar]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT. AdEspresso... [Read more]

Google Search Ads Spend Increased by 16% [Report]

Merkle has released ‘Merkle Q3 2019 Digital Marketing Report’ revealing findings related to digital marketing. According to the report, in the third quarter advertisers increased their US Google search investment by 16%. Google search ad spend increased by 17% in the UK. YouTube ad spend increased by 87% in Q3 2019. Amazon’s... [Read more]

14 Prospecting Techniques to Improve Your Sales

To grow your sales, it is important to get new prospects. Prospecting is the first step in the sales process that helps you to develop a database of likely customers and then systematically communicate with them for converting them from potential customer to current customer. HubSpot contributor Matthew Cook has shared 14 sales prospecting techniques... [Read more]

Strengthen Your Marketing with These Social Media Marketing Attribution Models

Marketing attribution helps you to observe the full journey of how a person went from lead to paying customer. It helps you to understand your customer’s journey and create a smooth customer experience for them. Social Media Examiner contributor Marvellous Aham-Adi has shared six social media attribution models that can help you to create... [Read more]

HubSpot’s Guide to Amazon Advertising

HubSpot contributor Rebecca White has published ‘The Ultimate Guide to Amazon Advertising’. In this guide, White explain different Amazon advertising strategies to successfully promote products. White says, “Even though we’ll be describing five unique types of Amazon advertisements that all have different best practices,... [Read more]

Facebook Testing ‘Suggested Time’ Feature

Andrew Hutchinson of Social Media Today has reported that Facebook is testing ‘Suggested Time’ feature to allow its users schedule their posts on the social network. Hutchinson says, “This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which... [Read more]

Guide to Creating Effective Social Media Videos

Video content has turned out to be a great asset for marketers to achieve marketing success on social media. According to MTA, in 2017 branded video content viewership has increased by 258% on Facebook and 99% on YouTube. To help you create video content that helps you to drive success on social media, Social Media Today contributor Jose Angelo... [Read more]

Eight Ways to Improve Keyword Research

Keyword research is an essential aspect of your SEO process. Selection of right keywords helps you to achieve your desired spot in the search results. TechChrunch Glen Allsopp has shared eight useful ways to improve your keyword research in 2019. Allsopp says, “In this article, I will highlight some of the most overlooked ideas and sources... [Read more]

LinkedIn Events Relaunches: What Marketers Need to Know [Podcast]

LinkedIn in has launched LinkedIn Events to allow its members to create and organize event pages, and facilitate in-person meet-ups via the professional social network. With LinkedIn Events, you can create and join professional events, invite your connections, manage your event, have conversations with other attendees, and stay in touch online... [Read more]

Four Ways to Creating Branded Content on Instagram

Instagram launched branded content ads for businesses in June 2019. This option gives businesses an opportunity to incorporate branded content posts into their advertising strategies. Social Media Examiner contributor Jenn Herman has shared four ways to create branded content on Instagram and improve your marketing performance. Jenn says, “Branded... [Read more]

10 Ways to Get More Social Shares

Getting your content shared on social media is one of the best ways to reach more people. In this process, the first step is to create content that is being liked by your target audience. Blogging Wizard contributor Adam Connell has shared 10 ways to get your content shared on social media platforms. Connell says, “Have you ever wondered... [Read more]

Google Tag Manager Event Tracking [Free Guide]

The term ‘event tracking’ refers to tracking your website visitor interactions beyond pageviews. Event tracking in Google Analytics can help you to identify what your visitors prefer to access and read so that you can deliver a satisfying user experience. Analytics Mania contributor Julius Fedorovicius has published a comprehensive... [Read more]

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