A well-crafted social media strategy is essential for businesses to connect with their target audience, build brand awareness, and drive engagement, ultimately leading to increased sales and customer loyalty. Digital Marketing Institute is hosting a webinar ‘How to Stay Ahead in Digital Marketing, with Rand Fishkin’ on Tuesday, August 6,... [Read more]

Buyer beliefs are the deeply held convictions about a product or brand. These mental constructs influence purchasing decisions, shaping perceptions about quality, value, and problem-solving capabilities. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Leverage... [Read more]

Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics. Google Search Central has published a new video ‘Intro to Google Trends... [Read more]

Experience the power of Ai Product Engine, your one-stop solution for: ➤ creating unlimited eye-catching eBooks with beautiful Ecovers, ➤ designing impressive sales and Thank You pages, ➤ skyrocketing SEO-driven traffic, and ➤ profiting from product sales. This ground-breaking tool is ready to revolutionize your product launches. For immediate... [Read more]

Leveraging AI for content marketing involves using machine learning and natural language processing to create, optimize, and distribute content more efficiently. AI can analyze audience data to personalize content, predict trends, and automate tasks, leading to more targeted and effective marketing strategies. Content Marketing Institute has published... [Read more]

Great webinars require great content. Whether in the form of compelling presentations or just great conversations, keeping your audience’s attention today, means telling compelling stories and delivering engaging and interactive experiences. Content Marketing Institute is hosting a webinar ’10 Tips for Creating Great Webinar Content that Drives... [Read more]

AI in email marketing leverages machine learning and automation to create personalized, data-driven campaigns that resonate with recipients. By analyzing customer behavior and preferences, AI helps marketers optimize content, timing, and targeting, enhancing engagement and conversion rates. MarTech contributor Liz Wilcox has published an article featuring... [Read more]

DealSites is the first-of-its-kind brand new Click & Publish system. Without any fuss, it instantly generates fully ready, auto-updating Amazon and eBay affiliate Deal Sites.... [Read more]

Copyblogger has published ‘Personal Branding For Solopreneurs: Step By Step Guide’. Megan Mahoney says, “This post provides a step-by-step guide to personal branding for solopreneurs, along with the tactical information you need to get started today. Step 1: Define Your Offer And Your Target Audience The topics you create content for... [Read more]

Digital Inspiration refers to the creative use of digital tools and technologies to spark innovation and new ideas. It encompasses finding inspiration through online content, digital art, and technological advancements to enhance creativity and problem-solving. HubSpot contributor Kristen Baker has published an article featuring the ultimate list of... [Read more]

Directional Reporting involves the strategic presentation of data and information to guide decision-making and emphasize specific outcomes. It focuses on aligning reporting with organizational goals to influence future actions and directions. MOZ has published the latest Whiteboard Friday video ‘Directional Reporting in GA4Directional... [Read more]

SEO Analyzer Wizard solves a universal problem that webmasters and site proprietors grapple with: the constant evolution of search engine ranking criteria.... [Read more]

Subscriber acquisition refers to the strategies and techniques used to attract and gain new subscribers for a service, newsletter, or platform. It involves engaging potential subscribers through various channels and incentives, aiming to grow an audience base for targeted communication and marketing efforts. MarTech contributor Brian McKenna has published... [Read more]

Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI... [Read more]

Regular website audits are essential for maintaining optimal performance, ensuring that all elements function smoothly and providing a seamless user experience. They also help identify and fix SEO issues, improving search engine rankings and driving more organic traffic to the site. Similarweb contributor Limor Barenholtz has published ‘How To... [Read more]

AISellers is a pioneering AI application that serves as a comprehensive digital marketing team. It's designed to help anyone, regardless of their expertise, to advertise, market, or sell any product or service online, driving traffic and increasing leads and sales.... [Read more]

AI search leverages artificial intelligence to enhance search engines’ ability to understand and interpret user queries, providing more accurate and relevant results. It can also personalize search experiences by analyzing user behavior and preferences, delivering tailored recommendations and insights. Search Engine Land contributor Dale Hanstad... [Read more]

PPC reporting provides insights into the performance of pay-per-click advertising campaigns, including metrics like clicks, conversions, and return on investment. It helps marketers analyze campaign effectiveness, optimize ad spend, and make data-driven decisions to improve future campaign strategies. Search Engine Land contributor Tim Jensen has published... [Read more]

Content marketing teams play a vital role in creating and distributing valuable, relevant content that attracts and engages target audiences. They help build brand awareness, establish authority in the industry, and drive customer engagement, ultimately leading to increased sales and customer loyalty. Content Marketing Institute contributor Ann Gynn... [Read more]

Convertioo is new software that empowers you to leverage social proof notification widgets to drive more engagement and conversions on your website - all on autopilot.... [Read more]

The latest ‘Masters in Marketing’ video is titled ‘I Cracked the Instagram Algorithm to Sell More’. The MiM team says, “Are you tired of influencers constantly bombarding you with sales pitches? So are we! In today’s video, we’re diving into a refreshing take on how to sell on social media without making your... [Read more]

ChatGPT can be used in marketing to create engaging content, such as social media posts, blogs, and product descriptions, enhancing brand communication. It can also assist in customer service by answering queries and providing personalized recommendations, improving customer experience. HubSpot has published the latest episode of Marketing Against... [Read more]

Adweek is hosting a webinar ‘The Secrets to Capturing Attention in a Non-Linear World’ on Wednesday, September 4, 2024, at 1.00 pm ET. The Adweek team says, “Welcome to the new marketing frontier: Digital video has eclipsed linear TV. The purchase funnel has dissolved into a maze of touchpoints. It’s the age of information overload... [Read more]

SWOT Analysis is a strategic planning tool used to identify an organization’s internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps businesses understand their competitive position and develop strategies for growth and improvement. HubSpot contributor Caroline Forsey has published an article explaining... [Read more]

Accurate sales forecasts are crucial for businesses to manage inventory levels effectively, ensuring that they meet customer demand without overstocking. They also enable better financial planning, helping companies allocate resources efficiently and make informed decisions for growth. HubSpot has published a new video ‘How... [Read more]

The latest ‘My First Million’ podcast episode is titled “10 AI Business Ideas From The Queen of AI ft. Sarah Guo”. The podcast covers the following: IDEA: AI companions IDEA: AI interior design / professional headshots IDEA: A richer version of The Sims The speedy way to do this if you’re non-technical IDEA: Your Personal... [Read more]

Instagram Broadcast Channels are a feature that allows creators to send one-way messages to their followers, providing a new way to share updates, behind-the-scenes content, and exclusive information. Followers can react to messages and participate in polls, creating an interactive experience within the platform. Blogging Wizard has published ‘Instagram... [Read more]