Inbound marketing strategy enables you to drive prospects to your website rather than advertising your products or services in other mediums. An inbound strategy uses content marketing, blogs, events, SEO, social media to create brand awareness and attract new business. Plezi has made available replay of a webinar ‘3 Key Steps to Get... [Read more]

In today’s competitive business environment, customers want have several expectations such as seamless experiences, best post-purchase service etc. By creating compelling digital experiences you can drive business growth and improve customer retention. Digital Marketing Depot is hosting a webinar ‘Delivering Compelling Experiences... [Read more]

LinkedIn advertising gives you an ability to reach professional audience and promote your business by narrowing your targeting through industry-specific variables. HubSpot has published a new video ‘How to Run Successful LinkedIn Ads in 2020’ to help you effectively advertise on LinkedIn. The HubSpot team says, “Learn how to... [Read more]

Your blogging efforts can pay back only if your are successful at getting your blog posts included in the search engine results. By optimizing your blog content for SEO, you can achieve your blogging goals. HubSpot has published a new video ‘How HubSpot Uses Blogging to Rank #1 on Google’ to help you learn how you can achieve higher... [Read more]

Your ability to negotiate with clients and persuade them to make a purchase decision. In business process, there comes a time when you have put in your best efforts to convince your prospects to become customers. Neil Patel has published his new video ‘Client says, “Let Me Think About it.” and You say, “…”‘... [Read more]

MOZ contributor Cyrus Shepard has announced the release of ‘Keyword Research Master Guide’ for 2020. This guide is intended to help marketers: Understand seed keywordsBuild perfect keyword listsPrioritize keywordsGroup keywordsOn-page keyword optimizationTrack keyword rankings. Shepard says, “To give people a practical... [Read more]

Effective content marketing campaigns can help you to grow customers, increase revenue and improve customer loyalty. Go Fish Digital contributor Erica Prush has shared five ways to keep your content marketing strategy – flexible. Prush says, “Here are five ways to keep your content strategy flexible so you’ll be ready when... [Read more]

Analytics Mania contributor Julius Fedorovicius has published a comprehensive guide on ‘5 Ways to Track Site Search with Google Tag Manager and Google Analytics’. Fedorovicius says, “Site search tracking has always been a hidden gem for me when it comes to analyzing visitors’ behavior on a site. Why? Because you can quickly identify... [Read more]

Quora is a question-and-answer platform where anyone can ask questions to be answered by other users. By answering users’ questions on this platform you can establish your authority in your niche and create a long-term traffic generation opportunity. Listen to the new Marketing Scoop Podcast titled ‘Boosting Traffic with Quora as... [Read more]

WordPress SEO refers to the strategies that you develop to increase traffic to your WordPress website. You can get more visitors by using SEO-friendly WordPress theme, WordPress SEO plugins and more. SEMrush contributor Erika Varagouli has shared 20 tips to improve your WordPress site rankings. Varagouli says, “Before you learn how... [Read more]

Data collection and analysis can strengthen your marketing efforts. You can strategically utilize data to more effectively reach a target market. Data analysis can help you to understand your customer’s pain points, purchase preferences, and shopping habits. MarketingProfs is hosting a webinar ‘Moving Beyond Metrics: Being Truly Data-Driven’... [Read more]

Lead generation is the process of creating consumer interest or enquiry into your products or services. Leads are created for list building, newsletter list acquisition or for creating more sales. MarketingProfs contributor Michel Benjamin has shared five ways to help you improve lead generation. Benjamin says, “2020 has taken a turn... [Read more]

Search engine optimization is a key to grow your business online. It helps you to gain prominence in the search engine result pages and increase your website traffic. Search Engine Journal is hosting a webinar ‘Paid Search: Driving Strategy at the C-Suite’ on Wednesday, May 6, 2020 at 2.00 pm ET. The SEJ team says, “Have you been... [Read more]

The situations like COVID-19 pandemic test your business’ ability to survive and continue to serve the customers. Entrepreneur magazine contributor David Meltzer has published a new video ‘The Best Ways for Your Business to Respond During Difficult Times’ with World Emblem International CEO and President Randy Carr. Watch... [Read more]

By catering to the needs and wants of your customers you can continue to flourish your business. And to do this you need to find out what your customers are looking for. Entrepreneur magazine’s David Meltzer has published a video ‘How to Understand and Create What Your Customer Wants’ featuring Roy Bernheim. Watch this... [Read more]

By starting an online store, you can launch your own business. To do this, you need to choose the niche you want to explore and research about what you can offer in the chosen niche. Quick Sprout‘s Lars Lofgren has shared a six-step guide to help you start an online store and start selling. Lofgren says, “There’s a bunch of... [Read more]

With more than 500 million daily active users, Instagram is a powerful marketing tool for businesses looking to expand their presence and enhance the visibility of their products. Instagram Stories is a great platform to show your products and services to your potential customers. Social Media Examiner‘s Marly Broudie has share five... [Read more]

Facebook advertising is a great way to reach your target audience on social media. By creating catch ads, you can improve your chances of making more sales. Social Media Examiner has published a new video ‘How to Run Facebook Ads for Local Businesses: Driving Foot Traffic’ to help you drive traffic with Facebook ads. The SME... [Read more]

Creating quality content and offering it to the interested audience is a great way to make money online. There are many subscription-based models available around. John Chow has shared a six-step process to help you build a profitable subscription website. Chow says, “A subscription site is a powerful income-generating asset for your... [Read more]

Effective writing skills can help you to take your marketing to another level. By creating engaging content that persuades your audience to take action, you can boost your sales. MarketingProfs is hosting a webinar ‘How to Write Your Face Off: Writing for Non-Writers’ on Friday, April 24, 2020 at 2.00 pm ET. The MarketingProfs team... [Read more]