Marketing analytics helps you to measure, manage and analyze marketing performance with an aim to maximize effectiveness and achieve better return on investment (ROI). Efficient marketing analytics can help you to improve marketing performance. MarketingProfs is hosting a webinar ‘Marketing Analytics: Better Questions = Better ROI’ on Thursday,... [Read more]

MarketingProfs is hosting the ‘Marketing Writing Bootcamp’ event on Tuesday, April 28. The event keynote and sessions will be delivered by Ann Handley, Laura Belgray and Chris Brogan. The event will have sessions on: Inside Secrets From Writing LegendsHow to Write Emails That Get Your List to OpenThe Real Reason No One Reads... [Read more]

Pull marketing is a technique to generate demand for a product. On the other hand a push marketing strategy is intended to sell out an existing supply of a product. Search Engine Journal contributor Andy Betts has shared an article on how you can use pull and push marketing. Betts says, “Here are a few examples of pull marketing content... [Read more]

Page 1 of Google; that’s every marketer’s dream. If your site isn’t on page 1, Google will send you almost no traffic at all. Searching on YouTube works the same. The videos listed first get almost all the traffic. Your video needs to be right near the top for it to do you any good. High rankings aren’t an end within themselves.... [Read more]

Email deliverability is the ability to deliver emails to your subscribers’ inboxes. The success of your email marketing campaigns primarily depends on your email’s reach to the target’s inbox. AWeber contributor Liz Willits has published a useful article comparing the plan text emails vs. HTML emails for better email deliverability.... [Read more]

The situations like COVID-19 pandemic test your business’ ability to continue functioning. By having a virtual presence you can continue to perform well in your business and stay in touch with your customers. Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘How to Adapt Your Existing Business... [Read more]

Content republishing can be a useful strategy in using the existing content to attract new visitors and keep them informed. By making necessary changes to your old content you can make it available to your audience. The Content Marketing Institute contributor Kim Moutsos has shared aan article on why, when and how you can republish your blog posts. Moutsos... [Read more]

Fergal Downes, an Irish marketer, is spending the Winter (and early Spring) in the Canary Islands to avoid the harsh weather in Ireland. He, of course, needed to finance this vacation, and he did so using the methods he is teaching in his new training, Empire. He reports that the passive income process he is revealing here allows him to spend his days... [Read more]

An effective content creation and promotion strategy plays a pivotal role in creating successful marketing campaigns. Content Marketing Institute’s Ann Gynn has shared a seven step process to create such a strategy. Gynn says, “Open your content marketing strategy document, assuming you have one. Some of the information in it will... [Read more]

Lead generation is the process of creating consumer interest or enquiry into your products or services. Leads are created for list building, e-newsletter list acquisition or for sales leads. HubSpot’s Allie Decker as shared 16 creative lead generation ideas to help you generate more leads and increase your sales. Decker says, “Let’s... [Read more]

According to Shopify, the global e-commerce sales are expected to reach $4.2 trillion USD in 2020 and $6.5 trillion by 2023. By developing an efficient e-commerce strategy, you can tap the global market. An e-commerce marketing plan focuses on selection of right tools and strategies that help you to make more sales online. The HubSpot contributor... [Read more]

Steve Harvey has released video-based training he calls The Newbie Affiliate Playbook. It is often said that affiliate marketing is the simplest way to get started marketing online. You advertise someone else’s product, in an email, on a website, on social media, etc. When someone reads your ad and buys, you get a commission. For example, most... [Read more]

The coronavirus disease (COVID-19) is an unprecedented threat the world is facing. With constantly rising cases, it is causing several problems for people across the globe. According to J.P. Morgan economists, the U.S. economy will shrink to 14% in the next quarter. Entrepreneur Magazine contributor Ben Angel has published a new video ‘How... [Read more]

The COVID-19 pandemic has created a global slowdown. People are not able to go out of their homes. May be this would be the right time to launch your next business. After choosing your niche, the first thing that you need to think about is searching the right business name. Entrepreneur Magazine is hosting a webinar on ‘Take the First Step:... [Read more]

By hosting webinars, you can enhance your online followers and create new customers. To make your webinar successful, you need to select the right topic, one in which you have appropriate level of knowledge. The Entrepreneur magazine contributor Robert W. Bly has shared eight steps to achieving webinar success. Bly says, “Webinars... [Read more]

TubeSiphon is an SaaS app that creates 100% done-for-you training courses and membership sites using videos found on YouTube. These videos are licensed in a way that you can legally use them and monetize them for leads, sales, etc... [Read more]

The HubSpot team has published a comprehensive list of marketing statistics for 2020. They have offered statistics in the following areas: Search Engine Optimization StatisticsContent Marketing StatisticsSocial Media StatisticsVideo Marketing StatisticsEmail Marketing StatisticsLead Generation StatisticsAdvertising StatisticsMarketing Technology... [Read more]

Building a new website a challenging task. It can be made easier by having a list of procedures you should follow to build a good website. Portent contributor Andy Schaff has published a checklist for building your website. Schaff says, “There are many different approaches to handling website designs. Portent typically prefers a component-based... [Read more]

Google continues to update its search algorithm in order to provide a better search experience to its users. You can improve the amount of organic traffic you receive by understanding these changes and adjusting your SEO strategy accordingly. The Botify Team has interviewed a group of SEO experts, and together they have answered 13 questions related... [Read more]

Mike from Maine and Brett Rutecky have teamed up to produce a new training program for affiliate marketers that they call 300DollarDay. Step by step training that teaches you how to build a following from scratch and monetize it though affiliate marketing. Also included is the special software Brett uses to do his affiliate promotions and build his email list... [Read more]

An appropriate business name can give an identity to your business and help people to easily identify the products offered by your company. A good business name also helps your customers to remember your name. Neil Patel has published a new video ‘How to Choose a Great Business Name’. We think it will help if you are trying to come up... [Read more]

Digital Marketing Depot has published a new report called ‘ Enterprise SEO Tools For Content Marketing, Search Intelligence, UX And More: A Marketer’s Guide’. Download this report to discover useful tools and technologies to improve your content marketing, search intelligence and user experience. The DMD team says, “This FREE 76-page... [Read more]

The COVID-19 pandemic has created an unprecedented global challenge. Most business processes are adversely affected due to it. Search Engine Land‘s Barry Schwartz has published a new YouTube video ‘SEOs talk COVID-19 search disruption’ featuring different search marketing experts discussing the impact of COVID-19 on search. SEL... [Read more]

By personalizing your content and moving closer to your audience you can achieve desired content marketing outcome. Instilling the empathetic elements into your content is one such way to influence your followers. The MOZ contributor Daisy Quaker has shared an article highlighting some useful tips to bring empathy into your content. Quaker... [Read more]

E-commerce SEO helps you to optimize your e-commerce store pages to improve search engine rankings and drive traffic. By improving your search engine presence you can boot your sales. I Love SEO contributor Gianluca Fiorelli has published a seven-part guide on ‘Optimizing Ecommerce for Google Images and Visual Search’. Fiorelli... [Read more]