Social Media Examiner has published a new YouTube video ‘Instagram Hashtag Changes: What Marketers Need to Know’. The SME team says, “Explore what Instagram’s changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace... [Read more]

Google Quick Answers are the text snippet answers and links that appear on the Google SERPs. Since easily visible, they could provide a boost in organic traffic. BrightEdge SEO Blog contributor Kirill Kronrod has shared some useful tips to help you optimize for Google Answer Box snippets. He says, “In addition to the content, Google Answers... [Read more]

Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black... [Read more]

If you need audio content for your marketing (for example, to use as packground music in ads and in videos), check out Big Audio Club, just released by SuperGoodProduct. Audio contributes to the engagement viewers feel for your content. That’s why it is so carefully used in TV and movies. It can give your marketing content a boost, too. However,... [Read more]

Google My Business tool allows business owners to create, manage and optimize their Google Business Profile. It can help you in attracting new customers from search and maps. Ahrefs’ Joshua Hardwick has shared a 14-step plan to help you optimize your Google My Business listing. Hardwick says, “Here are just a few tangible benefits to claiming... [Read more]

Copyblogger’s Sonia Simone has published an article highlighting 101 ways to make more sales online. She says, “Here are 101 fixes — some small, some big — for making more sales online. Does your product or service solve a problem people actually care about? How do you know? If your basic offer doesn’t appeal to your prospect, you’re... [Read more]

MOZ has published the latest episode of Whiteboard Friday episode ‘How to Get Backlinks in 2021 [Series Part 2: Prospecting]’ featuring Britney Muller. The MOZ team says, “As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week’s brand new episode of Whiteboard Friday, SEO... [Read more]

Online learning (also called e-learning) is growing dramatically and will soon account for $398 Billion in sales. That's a huge market for you to participate in. There are, though, what economists call "barriers to entry" that make it hard to get started in this business. There is a lot of software needed to build the infrastructure to run the business, tracking enrollments, payments, course completions, etc... [Read more]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To... [Read more]

Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain. Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021. She says, “As the COVID-19 pandemic... [Read more]

Convince & Convert has published a new podcast episode ‘What Marketers Can Learn from the Evolution of Podcasts’ featuring Jay Baer. Listen to this episode to learn: Origin stories from the early days of Content Pros, the Content Experience Show’s predecessor. Why podcasts have succeeded as a content form, according to Jay. Stand-out... [Read more]

ProfitEnigma is launched today. Using it, you can start selling your own unique products online, such as 100% unique eBooks and information products; video courses and training; SEO and backlinks services; Deluxe graphics packs; website design. In addition, it finds hungry leads (non-stop) and funnels them to your offers. It does this using a brand-new optimized process no one else has implemented before... [Read more]

Social Media Examiner has published a new video ‘Facebook Brand Safety Tools: A Complete Walkthrough for Marketers’ to help you learn about the Facebook brand safety tools. The SME team says, “Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? Facebook marketing... [Read more]

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of... [Read more]

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Social Media Examiner has published a beginner’s guide to ‘Getting Started With Google Tag Manager’. Chris Mercer says, “In this article,... [Read more]

You know that building your mailing list is the key to a durable inline business. Selling a single product to a customer will not build a business for you. You need to build a relationship, not just sell a product. List Genius, by Rob Ainge, solves this network of problems for you. It builds your list, builds relationships and all the while, it sells products... [Read more]

Merkle’s Adrian Troy, Gaia Read, and Egle Mazonaite have published an article highlighting six useful strategies to improve your holiday sales with a strong search engine marketing plan. They say, “While a lot of the usual Cyber Week prep work is already behind us, below are some tips and tactical ideas on how retailers can continue to win... [Read more]

Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website. He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website. Again, this article outlines the steps to setting up a single generic dual tag. This does... [Read more]

The Disavow Tool helps SEO experts and website owners to protect their websites from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks. SEO Hacker’s Sean Si has published a ‘Complete Guide to the Disavow Tool’. He says, “Recently, Google announced that the Disavow Tool is finally... [Read more]

The Glynn Kosky team has just released 'Commission Pages' and is calling it "game-changing auto-profit funnel software". In this system, you will be an affiliate selling products for a commission. Normally, there is an approval process to become an affiliate... [Read more]

Google is hosting a webinar ‘Intro to Reporting & the Google Ads Query Language’ on Friday, December 4 at 10.00 am EST. The Google team says, “The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a live... [Read more]

Your website’s landing page focuses on targeted keywords that describe your products and services best. It also includes a call-to-action (CTA). A well-designed landing page can help you to increase your share of total search traffic within your industry. SEMrush contributor Erika Varagouli has published an article highlighting best practices... [Read more]

By acquiring more and more followers on YouTube, you can boost your online presence and effectively promote your products and services. Ahref has published a new video ‘How to Get More YouTube Subscribers in 2020’ to help you get more subscribers on YouTube. The Ahrefs team says, “In this video, you’ll learn how to get more YouTube... [Read more]

Convince & Convert has published a new podcast episode ‘How to Master Facebook Ads and Messenger Bots’ featuring Amanda Robinson, the Founder of The Digital Gal. Listen to this episode to learn: Why you need to find your social media superpower while having general knowledge about other platforms What people are doing wrong on social... [Read more]