How to Optimize Your Marketing & Ad Spend - IM NewsWatch, February 28, 2025

February 28th, 2025 at 9:17 am EDT
Internet Marketing NewsWatch
Friday, February 28, 2025

Understanding Marketing Funnel Automation

Marketing funnel automation streamlines customer journeys by automating lead nurturing, engagement, and conversion processes. It boosts efficiency, ensures consistent messaging, and optimizes campaign performance at every funnel stage. MarTech contributor Nichola Stott has published an article on the anatomy of marketing funnel automation. She says,... [Read more]

GenAI in Marketing Content Production [Report]

Digital Marketing Depot has published a new report titled ‘GenAI in Marketing Content Production’. The DMD team says, “More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and... [Read more]

Your Guide To Writing A Content Brief [Guide]

A content brief is a concise document outlining key details like target audience, purpose, tone, and keywords for a specific content piece. It ensures clarity and alignment between content creators and marketing goals, streamlining the creation process. HubSpot contributor Laura M. Browning has published an article featuring useful information on writing... [Read more]

Blyx Studio: The Premier All-in-One Visual Content Creation System #ad

Blyx Studio is an all-in-one visual content creation platform that empowers users to generate stunning images, GIFs, and videos effortlessly using AI-powered tools. With advanced editing features, a massive template library, and seamless customization options, creators can design high-quality content for marketing, social media, and sales pages in... [Read more]

Strategies To Optimize Your Marketing & Ad Spend

In 2025, marketing spend optimization relies on AI-driven analytics, predictive modeling, and real-time performance tracking to maximize ROI. Brands focus on data-driven budget allocation, prioritizing high-performing channels and personalized customer journeys. HubSpot contributor Jenny Romanchuk has published an article featuring proven strategies... [Read more]

This is how viral marketing really works [Podcast]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This... [Read more]

Semrush Lists 10 Benefits of SEO for Business

Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand. Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business. He says, “Deciding... [Read more]

BaxAnalytics: What visitors are really doing on your site #ad

BaxAnalytics (launching today) is your gateway to transforming website interactions into powerful business growth. This tool is designed to offer you deep insights into user behavior, paving the way for increased conversions and revenue. Unlike traditional analytics, BaxAnalytics goes beyond simple statistical data. It offers actionable insights that... [Read more]

Guide to Marketing on Threads [Guide]

Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful... [Read more]

How To Avoid Content Chaos in the AI Age [Video]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting... [Read more]

Unlock Local SEO: Online Review Trends Broken Down by Industry, March 26 [Webinar]

Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales. Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’... [Read more]

MovieReelAI launches today. Introductory webinar at 10:00 #ad

The MovieReelAI webinar on using AI to build a prosperous business with videos is at 10:00 AM NY time. Today’s live session, led by Abhi Dwivedi, will show you: ✅ The mechanics of AI video creation— how to transform basic text prompts into impressive, professional-grade videos.... [Read more]

Vanity URLs: Definition, Uses, and 3-Minute Setup Guide [Guide]

Vanity URLs are short, customized web addresses that enhance branding and make links more memorable. They improve user experience, increase click-through rates, and boost SEO by including relevant keywords. Neil Patel has published ‘Vanity URLs: Definition, Uses, and 3-Minute Setup Guide’. He says, “Brands use vanity URLs for several... [Read more]

How Do You Integrate AI Into the Workplace? [Podcast]

Integrating AI into the workplace enhances efficiency, automates repetitive tasks, and improves decision-making. It enables businesses to optimize productivity while allowing employees to focus on strategic and creative work. HubSpot has published the latest episode of the ‘Marketing... [Read more]

COPY Hims’ $60M/Month Marketing Strategy [Video]

The latest ‘Exposure Ninja’ video is titled ‘COPY Hims’ $60M/Month Marketing Strategy’. The Exposure Ninja team says, “Growth at 77% year-over-year. Revenue soaring past a billion dollars. Profits in the millions. These aren’t just numbers. They’re the sound of digital marketing done right. The... [Read more]

Cloudflare 301: Master Cloudflare without the tech headaches #ad

"Cloudflare 301" shows you how to use Cloudflare, the freemium website security and speed solution. You need to use Cloudflare to stand between your website and your end users. It's available at no charge and keeps scammers from taking over your site.... [Read more]

HubSpot’s Guide To Lead Generation

Effective lead generation focuses on attracting and converting potential customers through targeted marketing strategies. By leveraging content, SEO, and personalized outreach, businesses can drive quality leads and boost conversions. HubSpot contributor Lindsay Kolowich Cox has published a guide featuring lead generation strategies to attract business... [Read more]

How to Build a Collaborative Marketing Workflow That Works, March 27 [Webinar]

A collaborative marketing workflow ensures seamless coordination between teams, improving efficiency and consistency across campaigns. By streamlining communication and resource sharing, businesses can enhance creativity, reduce errors, and accelerate project execution. MarketingProfs is hosting a webinar ‘How to Build a Collaborative Marketing... [Read more]

Beyond the Purchase: The Future of Consumer Behavior in 2025 [White Paper]

Digital Marketing Depot has published a new white paper ‘Beyond the Purchase: The Future of Consumer Behavior in 2025′. The DMD team says, “Businesses are now challenged to transcend traditional roles and become true partners in their customers’ lives. Understanding this dynamic requires a delicate balance between staying true... [Read more]

Safeguard Your Business with Complyfi: Streamlined Compliance Management #ad

Complyfi introduces an advanced consent management platform, tailored for enterprises and marketing agencies overseeing compliance across numerous clients or websites.... [Read more]

How to Supercharge Your Data with AI, March 18 [Webinar]

As economic stress, declining brand loyalty, and rising privacy concerns reshape consumer engagement in 2025, marketers must adapt quickly. Adweek is hosting a webinar ‘How to Supercharge Your Data with AI’ on Tuesday, March 18, 2025, at 1.00 pm ET. The Adweek team says, “Discover how AI-driven consumer intelligence can help... [Read more]

Responsible Marketing is Great Marketing [Video]

Responsible marketing prioritizes ethical practices, transparency, and social responsibility to build trust with consumers. By promoting honesty and sustainability, brands can foster long-term loyalty and positive impact. Content Marketing Institute has published a new video ‘Responsible Marketing is Great Marketing’. The CMI team says,... [Read more]

Seven Video Content Optimization Tips for 2025

Search Engine Land contributor Kelly Ayres has published an article featuring seven video optimization tips to boost your organic reach in 2025. She says, “If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization. 1. Analyze your current videos Assuming you’ve posted some video content... [Read more]

A guide to web crawlers: What you need to know [Guide]

Web crawlers, also known as spiders or bots, systematically browse the internet to index and update website content for search engines. They play a crucial role in SEO by helping search engines discover and rank web pages. Search Engine Land has published ‘A guide to web crawlers: What you need to know’. James Allen says, “This guide... [Read more]

CMI Shares Seven Laws for Content Marketing Success

Content marketing success relies on creating valuable, audience-focused content that drives engagement and conversions. Consistency, SEO optimization, and data-driven strategies ensure long-term impact and brand growth. Content Marketing Institute contributor Robert Rose has published an article featuring seven laws for content marketing success. He... [Read more]


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