How to Optimize Content for Both Search and Social, IM NewsWatch, April 4, 2016

April 4th, 2017 at 9:00 am EST

IM NewsWatch

Tuesday, April 4, 2017

‘Still reeling from a boycott, Google adjusts its YouTube ad policies again’ – Internet Retailer

‘SEO and social: 1 + 1 = 3’ – Search Engine Land

‘The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience’ – AWeber

‘What Is the Difference Between Content and Content Marketing?’ – CMI

‘Eight Simple SEO Mistakes Killing Your Content Marketing’ – MarketingProfs

Twitter: Businesses can now share and request locations in Direct Messages

‘Why some brands are letting Amazon handle their e-commerce operations’ – Marketing Land

‘The Ultimate Guide to Sales Forecasting’ – HubSpot

‘Your News Feed is such a mess that Facebook is giving you another one’ – Mashable

‘How to Optimize Content for Both Search and Social’ – Copyblogger

‘How chatbots and AI might impact the B2C financial services industry’ – EConsultancy

‘A deep look at Google’s biggest-ever search quality crisis’ – Search Engine Land

’17 Email Subject Lines Sales Reps Swear By & Why They Work So Well’ – HubSpot

‘Google Customer Reviews launches, replacing Google Trusted Stores program’ – Marketing Land

‘A lot of people still use Google+; they’re just not who you think’ – Mashable

‘Amazon will collect sales tax everywhere there is one’ – Internet Retailer

‘The five key steps towards understanding the customer journey (and where most marketers are stuck)’ – EConsultancy

’22 Writing GIFs All Content Marketers Will Understand’ – HubSpot

‘Google testing ‘tags’ label in search results snippets’ – Search Engine Land

‘Start thinking now about how to tug at the heartstrings of your holiday shoppers’ – Marketing Land

‘Global Advertising Forecast for 2017 by Ad Medium and Region’ – MarketingProfs

‘B2B Marketing Is More Than Just Marketing’ – Forrester

‘How Do Consumers Really Feel About 2017’s Digital Trends?’ – HubSpot

‘6 Ways to Energize Your Content Marketing Team (and Your Content)’ – CMI

‘Does Your Business Need a Social Media Manager?’ – Business.com

‘6 Must-Do’s for Effective Social Media Marketing’ – Entrepreneur



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