How to Optimize Content - IM NewsWatch Newsletter, June 25, 2020

June 25th, 2021 at 11:42 am EST


 

IM NewsWatch

Friday, June 25, 2021

How to Optimize Content [Video]

Content Marketing Institute has published a new video ‘How to Optimize Content’ featuring Robert Rose. The CMI team says, “People have been optimizing content to be discoverable and useful for thousands of years. In this segment of Marketing Makers, Robert Rose explains how to create a content optimization process for the modern era... [Read more]

To Post or Not to Post: 7 Quick Tips for Google Posts [Video]

MOZ has published a new Whiteboard Friday video ‘To Post or Not to Post: 7 Quick Tips for Google Posts’ featuring Joy Hawkins. The MOZ team says, “Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned... [Read more]

16 Tips to Secure Your WordPress Site

WordPress is one of the most preferred CMS when it comes to publishing and maintaining your sites online. But it needs to be safeguard from hackers. Search Engine Journal contributor Vahan Petrosyan has shared 16 useful security tips to secure your WP sites. He says, “Let’s dive into how to harden our WordPress installs in order to make life... [Read more]

Coursemate: sell E-Learning courses on autopilot #ad

Coursemate creates and hosts E-learning sites, complete with courses, in seconds. If you are familiar with Udemy, you understand the kind of sites you will build. Now you can build an entire E-Learning site, just like Udemy, complete with 24/7 traffic, content, and “done for you” courses. Your Coursemate system offers you: ? 100% original... [Read more]

How to Use Backlinks for Better Ranking [Video]

Link building plays an important role in boosting your SEO performance to get more and more web visitors. HubSpot has published a new video ‘How to Use Backlinks for Better Ranking’. About the video In today’s landscape understanding SEO and backlinks can be the difference between your site being found and lost. Glassdoor’s masterful... [Read more]

How to Find Your Audiences Whenever They Are Online [Podcast]

Search Engine Journal has published a new podcast episode ‘How to Find Your Audiences Whenever They Are Online’ featuring Marty Weintraub. The SEJ team says, “In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search... [Read more]

Strategies Improve Your SEO Performance

SEO is one of the most important processes to help you grow your business today. A well-planned SEO strategy enables you to get more customers. Search Engine Journal contributor Mark Traphagen has shared eight useful tips to help you improve your SEO performance. He says, “Let’s look at some of the best, proven methods for helping your pages... [Read more]

IM Income System: Earn While You Learn Membership #ad

IM Income System is a “plug & play” business-in-a-box system designed to do all the hard work for you. You don’t have to do any heavy lifting; the system does it for you. And there’s absolutely nothing to download or install. After signing up through the link above, just log in to the membership area and follow these 3 easy... [Read more]

How to Integrate Your Product Into Your Performance Marketing, June 30 [Webinar]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Watch is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Register now for our... [Read more]

How to Use SEO to Grow Your Business [Video]

HubSpot has published a new video ‘How to Use SEO to Grow Your Business’. About the video How to Use SEO to Grow Your Business. Succeeding in the competitive game of Google search is not easy. But with the help of tools like Ahrefs you can stand out among the competition. In this video, we break down the ins and outs of SEO and how Ahrefs... [Read more]

Tips to Get More Twitter Followers

By increasing your followers on Twitter, you can grow the chances of getting more prospects and an opportunity to convert them into customers. Twiends contributor Dave Sumter has published an infographic highlighting 15 useful tips to help you increase your Twitter followers. He says, “Get free twitter followers instantly using these methods. Don’t... [Read more]

Simple Video Management System: Modern video player with usage statistics #ad

Maybe you are like IM NewsWatch and need to use several videos in your marketing, maybe even on the same page. Suppose one video is on YouTube, one video is hosted on your site, and a third is on Vimeo. If you use the YouTube player, the Vimeo player, and the typical Hana WordPress video layer, you will notice that the three players look different and behave differently. Simple Video Management System solves that and has several other benefits.... [Read more]

Four Tips to Improve Facebook Ads Performance

Facebook advertising enables you to grow your online reach to a wider audience and increase online sales. Well-crafted ads can boost your ROI. Social Media Examiner contributor Charlie Lawrance has shared four useful tips to help you improve your Facebook ads performance. He says, “Facebook actively rewards advertisers by lowering CPC for ads... [Read more]

Instagram Reels for Business: A Content Plan [Video]

Social Media Examiner has published a new video ‘Instagram Reels for Business: A Content Plan’ featuring Natasha Samuel. The SME team says, “Want to add Reels to your content marketing? Wondering what to post about in your Instagram Reels videos? Learn how to use Instagram Reels for your business, with this expert advice from Natasha... [Read more]

How to add Local Business Schema [Guide]

Hill Web Creations’ Jeannie Hill has published a step-by-step guide to add local business schema markup. She says, “People constantly search for businesses and information related to their search query. Your business wants an appealing local business knowledge panel. If you are learning about the power of gaining rich results in Google... [Read more]

Selling with Webinars: Training for you and your clients #ad

Content Sparks, led by Sharyn Sheldon, is announcing today a new training workshop package, Selling with Webinars. As usual with Content Sparks, you are getting everything you need so you can learn to conduct outstanding webinars that actually sell your products. In addition, because this is one of their "beacon" courses, you are also getting everything you need to conduct a webinar yourself, teaching this content to your followers... [Read more]

Kevin Indig on The Demise of Amateur Content

Kevin Indig has published article importance of creating quality content. He has also talked about building a system that determines how deep an article goes into a subject sounds easy but is very difficult to build. He says, “Let’s start with the outcome. The questions Google provides around the product reviews update give us an understanding... [Read more]

4 Reasons Why Email Marketing is Important for Your Internet Marketing

Image Source: Unsplash New may be exciting in the marketing world, but traditional doesn’t mean outdated. An email marketing strategy can be one of the most cost-effective strategies you can adopt. Social media news can seem compelling enough for even seasoned marketing professionals to ditch email. But while trying out new content formats on trending... [Read more]

How to Get Started with Agile Marketing [Guide]

Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating. HubSpot has published a comprehensive guide called ‘How to Get Started with Agile Marketing’ with good examples. Katrina Kirsch says, “No marketing team follows... [Read more]

Five Steps to Write Great Facebook Ads

Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase. Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services. She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract... [Read more]

9 Online Quiz Makers To Grow Your Audience

To get more and more audience, you need to find and apply different tactics. Online quiz makers provide unique ways for you to encourage visitors to engage with your content. Blogging Wizard’s Lyn Wildwood has published an article highlighting the best online quiz makers to grow your audience. She says, “In this post, we have nine advanced... [Read more]

Digital Video Marketing [Video]

Content Marketing Institute has published a new video titled ‘Digital Video Marketing’. In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced. This video covers the following: In the lab: Why digital video matters... [Read more]

The Beginner’s Guide to Becoming a CRM Manager [Guide]

Quick Sprout has published a new guide called ‘The Beginner’s Guide to Becoming a CRM Manager’. Lars Lofgren says, “An effective CRM manager will find a way to identify and segment new leads while guiding prospects and customers alike through the buyer’s journey. 5 Tools to Improve Your Skills as a CRM Manager The top CRM managers... [Read more]

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