While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts. Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 7, 2021, at 2.00 pm ET. The SEJ team says, “Join this... [Read more]

HTTP/2 is a protocol for governing the communication between a browser making a request and the server that contains the requested information. Search Engine Journal contributor Ruth Everett has published an article highlighting the impact of HTTP/2 on website speed & page experience. She says, “My favorite way to understand HTTP requests... [Read more]

Digital Marketing Depot has published a pdf report of a Core Web Vitals study. The DMD team says, “In this study, Searchmetrics crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web... [Read more]

Maybe you are like IM NewsWatch and need to use several videos in your marketing, maybe even on the same page. Suppose one video is on YouTube, one video is hosted on your site, and a third is on Vimeo. If you use the YouTube player, the Vimeo player, and the typical Hana WordPress video layer, you will notice that the three players look different and... [Read more]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Martech has made available a replay of its webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ featuring Ajay Rama, Senior Vice President,... [Read more]

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results Martech is hosting a webinar ‘The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation’ on Thursday, June 24, 2021, at 1.00 pm EDT. The Martech team says, “Join experts... [Read more]

While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics. Marketing Land is hosting a webinar ‘Why You Need to Rethink Your SEO Approach in 2021 and Beyond’ on Tuesday, June... [Read more]

Have you ever sat down to watch what you thought would be a fascinating webinar, only to spend the first 15 minutes listening to the presenter tell you how great he is? Or 45 minutes of sales pitch with no useful training, nuggets of wisdom you can put to work in your business? That's not the way to sell with webinars. It's a waste of your time. Try this in your own webinar, and you'll make a lot of enemies, not a lot of sales... [Read more]

MOZ has published a new video ‘How to Make Newsworthy Content’ featuring Amanda Milligan. The MOZ team says, “Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to... [Read more]

Loren Baker Founder, Search Engine Journal has announced the release of ‘How to Do Keyword Research for SEO: The Ultimate Guide’. Download this guide to learn how to find the right keywords that will help you rank higher in search and create a stable keyword research process you can use. The SEJ Team says, “Get guidance and answers... [Read more]

Local SEO helps businesses appear in local search results. By developing a strong local SEO strategy, you can make the most of your local business. The Advanced Web Ranking team has published a new guide called ‘Local SEO: Simple Guide to Driving Foot Traffic and Staying Competitive’. Sam Underwood says, “Competing with large corporations... [Read more]

As we have reported, Neil Napier released Viddle several days ago. It is SaaS software that lets you create videos and save them in the cloud. Since video is such a useful tool to drive sales, you can easily get a return on your investment if all you do is create your own Viddle videos... [Read more]

Link building is an essential process to achieve SEO success. Quality links to your website can help you to grow your prospects of ranking higher in the SERP. Search Engine Journal contributor Jeff Riddall has shared seven creative ways to build links to your site. He says, “In this article, you’ll discover seven creative ways you can look to... [Read more]

Google Analytics 4 tool helps you understand website traffic and how users behave on-site. Search Engine Journal has published ‘Get to Know Google Analytics 4: A Complete Guide’. Kayle Larkin says, “In this complete guide, you’ll learn everything you need to know to get started with Google Analytics 4: What’s Changed. Making... [Read more]

Pinterest is a great tool to help increase links back to your website to drive more traffic. It is more effective at steering traffic back to a website more than any other social media source. Tailwind’s Alisa Meredith has published an article highlighting some useful strategies to improve Pinterest engagement in 2021. She says, “Accounts... [Read more]

Affiliate Pro Formula is Izzy Vargas's secret method for growing and monetizing Facebook Groups through social media Influencers. It comes with video editing software that will enable you to use trending YouTube videos in yur marketing and add your own Call to Action inside these videos, to bring free traffic to your affiliate offers... [Read more]

WordPress has been one of the most popular platforms for creating and maintaining interactive websites. Its ability to allow you to customize and brand your website with an expansive number of plugins, tutorials, and forums makes it unique. Search Engine Journal contributor Loren Baker has published an article highlighting 10 best SEO-friendly alternatives... [Read more]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]

Facebook advertising enables you to reach more people frequently, scale to a large audience, with targeted campaigns. Social Media Examiner has published a new podcast ‘Facebook Ad Strategy: How to Simplify Your Campaigns’ to help you find a Facebook ads strategy that works for your business. Michael Stelzner says, “Need a better strategy... [Read more]

Mario Brown has announced a new opportunity for Agencies, Video Marketers and Online Marketers: White Label Studio. It includes White Label rights to four Agency Apps that you can use for your clients, your prospects, and your personal business needs... [Read more]

Video marketing enables you to reach more and more people on multiple digital platforms and deliver your message in a persuasive manner. Search Engine Land has listed five ways videos can help businesses generate more revenue. The SEL team says, “Here are 5 ways videos can help your business generate more revenue. 1. Tell your story and increase... [Read more]

Your competitors are doing something right. If they weren’t they wouldn’t be your competitors. Most of your competitors are going to be set up to win. They’ll know how to get traffic to their website and they’ll know how to convert it when it arrives. Tim Cameron has published a new video ‘How To Spy on Your Competitor’s... [Read more]

MOZ has published a comprehensive article on ‘Past, Present, and Future Evolution of Link Building’ covering the opinions of eight SEO experts. Hayley Bowyer says, “Historically, links have been a sure-fire way to build authority and visibility for your business. However, as Google begins to focus on other tactics such as user experience,... [Read more]

Visual media—including videos, images, user-generated content, and more—are increasingly important to your marketing strategy. However, customers have high expectations when it comes to your site experience. Content Marketing Institute is hosting a webinar ‘Content Highs and Technical Woes: The Implications of Visual Media on SEO’ on... [Read more]

Today’s buyers expect you to know exactly what content they want and when they want it, before you even meet them. This means that every digital content experience needs to be personalized for unique targeted audiences and delivered in a way that ensures everyone gets the content that helps them in their journey. Content Marketing Institute is hosting... [Read more]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Watch is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Register now for our... [Read more]