To grow your business it is extremely important to drive more audience to your website and prompt them to take a purchase decision. Satisfying customer experience can play vital role in this process. Search Engine Journal team is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday, January... [Read more]

Email A/B testing helps you to determine what works with your audience and what sparks their interest. By performing it you can improve your email campaign performance. AWeber’s Kaleigh Moore has published a guide to Email A/B Testing. Moore says, “Conducting an email A/B test is simple. Create two or three identical versions... [Read more]

Google Analytics platform helps you to track your website performance to improve user experience. You can also track your Facebook ads using this platform. 99 Signals’ Sandeep Mallya has published a video highlighting how you can track your Facebook ads with Google Analytics. Mallya says, “Do you use Facebook ads to drive traffic... [Read more]

Search Engine Journal team has published a new e-book titled ‘The Biggest SEO Trends of 2020, According to 58 Experts’. SEJ team says, “What will be the biggest SEO trends in 2020? It’s time to evaluate our progress in the past 12 months, identify the key trends that will affect the search landscape next year, and recalibrate... [Read more]

The Hoth team has published a free SEO guide titled ‘How To Build 100 Backlinks In 30 Days’ to help you build more backlinks and improve your search engine rankings. The Hoth team says, “Want to get your site ranking and established in the search engines? Our comprehensive guide will show you exactly how to do that within... [Read more]

Along with the right knowledge, there prevail several myths about search engine optimization process. If you are not alert, they could become a hurdle in your way to achieve higher search engine rankings. Content Marketing Institute contributor Mike Murray has shared seven such SEO myths you need to be careful about. Murray says, “SEO... [Read more]

Storytelling is a proven method to persuade your audience and convert them into customers. It is a way to move closer to them. Neil Patel has published a new podcast episode titled ‘How Storytelling Helps Increase Conversion Rates’ to help you use storytelling to increase conversion rates. Patel says, “In episode #1239,... [Read more]

Instagram hashtags enable you to reach out a particular mass on the network. With proper hashtags you can establish your brand and improve sales. Social Media Examiner team has published a new video ‘How to Use Instagram Hashtags for Maximum Exposure’ to help you make better impact with hashtags. SME team says, “Want more... [Read more]

With its continuously rising user base, Instagram Stories works well in your marketing mix. This tool allows you to expand your reach and generate more sales. Social Media Examiner contributor Torrey Tayenaka has shared four ways to use Instagram Stories in your sales funnel. Tayenaka says, “Want to turn Instagram followers into clients?... [Read more]

To help you plan your marketing activities for the coming year, SEMrush contributor Alex Tsygankov has published a weekly wisdom series. It features advice from different marketing experts. Read this article and get insights from: Ross Tavendale, Managing Director at Type A MediaDom O‘Neill, Vlogger at vlogify.netAmy Bishop, Owner at Cultivative,... [Read more]

MOZ contributor Felicia Crawford has published an article highlighting top 25 MOZ blog posts for the year 2019. Crawford says, “For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I’m sharing with you below were the most-read pieces of the year. If you’re... [Read more]

Active social media presence enables businesses to strengthen their sales and survive longer. Today, no social media strategy is ‘complete’ without Instagram which has 800 million monthly active users. MarketingProfs team has published a new video titled ‘Eight Ways to Improve Your Instagram Presence’ to help you improve... [Read more]

To acquire more customers and retain them for longer, you need to win their trust. Empathizing with them by communicating effectively is the best way you could create better relationships with them. Digital Marketing Depot team is hosting a webinar on ‘Build Brand Humanity by Mastering Empathy at Scale’ on Thursday, January 30, 2020 at... [Read more]

Artificial Intelligence (AI) is one of the most promising technologies in Business-2-Business (B2B) marketing. AI enables marketers to take personalization to the next level and achieve their conversion goals. Digital Marketing Depot is hosting a webinar on ‘2020 Outlook for AI in B2B Marketing’ on Thursday, January 09, 2020 at 1.00... [Read more]

You need technology combined with creativity to stand out in the crowd. With right use of technology you can reach your target audience and present the most appropriate offers to them. With the wider adoption of smartphones, apps have an important place in your marketing now. Social Media Examiner’s Lisa D. Jenkins has shared 23 valuable... [Read more]

Customer data is one of the most essential elements in your business. It helps you to create and execute marketing campaigns after performing a thorough analysis. In the coming year you can strengthen your marketing efforts by following Google and making these three resolutions for accurate measurement in 2020. Avinash Kaushik says, “People... [Read more]

The search engine optimization strategies need constant update so that you can cope with the changing search algorithms. The new year is almost here and by knowing how the SEO could change, you can better prepare to face the situation. iPullRank contributor Aleks Shklyar has shared five SEO predictions for 2020. Shklyar says, “Though... [Read more]

There are several tactics you can use to get links to your websites. Many a times marketers are tempted to buy links for improve the SEO performance of their sites. Neil Patel has published a video ‘How to Build Backlinks Without Paying for Them’ to help you create backlinks without spending money. Patel says, “Look, if... [Read more]

Live video for marketing is no longer a novelty. Live video strategy helps you to engage your viewers better than any other social media formats. Social Media Examiner CEO Michael Stelzner has published a new video ‘How to Get Started with Live Video’ featuring Luria Petrucci. Stelzner says, “Does the thought of using... [Read more]

By 2020, approximately 82% of consumer internet traffic will come from videos. Video is an essential element in your marketing mix. It helps you to reach out your target audience via different channels and plays an important role in influencing them. Impact contributor Shandia Drummond-Butt has shared 31 statistics that will help you to improve... [Read more]

You need to try different tactics to get more backlinks. Creativity and authenticity of content are two parameters to influence the Internet audience. Impact contributor Melanie Moore has shared five tactics to boost your link building efforts in 2020. Moore says, “If done successfully it can really improve your rankings and drive traffic,... [Read more]

Content creation is an important element when it comes to promotion of your products and services. By publishing content in various forms you can spread awareness about your brand. Impact’s Marc Amigone has shared five ways to motivate your sales team to create new content. Amigone says, “Here are five lessons I’ve learned... [Read more]

You can grow your business with the help of accurate and targeted marketing measurement. It helps you to improve revenue for your business. Marketing Week team has shared seven steps to improve your marketing measurement process. MW team says, “In a series of articles this year, Marketing Week and Neustar have joined forces to advise... [Read more]

The new year is here and it’s time to prepare your tools and strategies to further grow your marketing performance. To help you prepare a marketing to-do list for 2020, Marketing Week’s Russell Parsons has shared some useful tips. Parsons says, “From standing up and being proud of marketing as a career, to turning back to insight... [Read more]