How to Improve Your Online Advertising - IM NewsWatch Newsletter, October 2, 2020
October 2nd, 2020 at 8:24 am EST
Friday, October 2, 2020
SEJ Highlights Instagram Resources For Small Businesses
As the holiday season is approaching, you need to keep yourself ready so that you can reach out to your audience via multiple channels. Instagram is one such platform that gives you a grand reach to your target market. Search Engine Journal’s Matt Southern has shared new Instagram resources for small businesses Southern says, “Instagram... [Read more]
How to Improve Your Online Advertising
Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]
‘Unwrap Social Advertising Success for Holiday 2020’ Webinar October 14 [Webinar]
The holiday season is fast approaching. You need to start working on the campaigns to earn more sales this year. eMarketer is hosting a webinar ‘Unwrap Social Advertising Success for Holiday 2020’ on Wednesday, October 14, 2020, at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s... [Read more]
What if you could click one button to market your product? #ad
Commission Blaster lets you click one button and promote any website or affiliate link on 30 social sites. These sites have over 2.5 billion members who are buyers when they see something they like. Login to Commission Blaster, insert the link you want to promote, and “blast” your link to the 30 sites by clicking the “TRAFFIC” button. That’s... [Read more]
‘Global Content Velocity and Marketing Campaign Best Practices’ Webinar October 8 [Webinar]
MarketingProfs is hosting a webinar ‘Global Content Velocity and Marketing Campaign Best Practices’ on Thursday, October 8, 2020, at 2.00 pm ET. The MarketingProfs team says, “As marketers plan for 2021, a high priority is to drive faster pipeline and revenue growth globally—while driving down costs and inefficiencies. Because companies... [Read more]
Are Your Making These SEO Mistakes?
SEO is an ongoing task that you need to improve with time. By adjusting your SEO strategy with the algorithm changes, you can continue to improve your traffic. Rank Ranger’s Darrell Mordecai has shared the SEO mistakes he made and how you can avoid it. Mordecai says, “This post is where SEO meets marketing. It’s about seeing your SEO efforts... [Read more]
How To Check Content Performance Metrics On Google Analytics [Podcast]
Koozai has published a new podcast episode ‘How To Check Content Performance Metrics On Google Analytics’. Stacey Parsons says, “Hi, I’m Stacey, Content Marketing Executive at Koozai. And today I’m going to show you how you can quickly check your content’s performance metrics using Google Analytics. So the first thing you want... [Read more]
Profile Mate: Use Instagram for your online marketing #ad
New Instagram Marketing Software Just Released Luke Maguire has just released new software called Profile Mate. It helps you mine Instagram for valuable data about prospective customers. As we say, it is new, but in less than a day, over 500 copies have been sold. Profile Mate is the only Instagram analytics tool that enables you to get new email... [Read more]
Google Shopping to Provide Free Listings
Google is going to make Google Shopping free worldwide. Here is the announcement from Google: “Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of the Google Search index, listings for participating retailers are eligible... [Read more]
A Practical Guide to Split Testing [Guide]
Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks. VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’. Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting... [Read more]
Read This If You Want to Rank in ‘People Also Ask’ Boxes
The ‘People Also Ask’ boxes have grown in popularity as they provide relevant information to the searchers. According to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box. Joshua Hardwick of Ahrefs, has shared a guide on how to rank in ‘People Also Ask’ boxes. He says, “In this guide, we’ll talk about how you can... [Read more]
Motvio: new premium hosting for marketing videos #ad
When you use one of the major video hosting services, (YouTube, Vimeo, etc.) you don't have complete control over your content. You also don't control your subscriber list. The hosting platform can take both away from you whenever they think best... [Read more]
Four Steps to Writing Effective Meta Description
Search engines use the meta description is an HTML attribute to show what your page is about. It helps your target audience learn about the page and open it. Ahrefs contributor Michal Pecánek has shared four ways to efficiently write the perfect meta description. Pecánek says, “In this guide, you’ll learn how to create great meta descriptions... [Read more]
Delivering Email Perfection [White Paper]
The Email on Acid team has published a new white paper ‘Delivering Email Perfection: How Does Your Team Compare?’ to help you improve your email delivery. Download this white paper to learn: The methods being used to test and optimize emails. The adoption rate of automated programs in email marketing. How email frequency impacts the possibility... [Read more]
Five Ways to Get Quality Content from Freelance Writers
Content creation requires many hands. By involving freelancers in the content creation process, you can improve your frequency of publishing the content on blogs and websites. SEMrush contributor Maria Raybould has shared five ways to help you work with freelance writers to produce quality content. Raybould says, “In this post, we’re going to... [Read more]
Shuffler: Leads on Autopilot from 1-click viral funnels #ad
Shuffler, just released by Bryan Winters, creates flexible marketing funnels. Winters has collected many high-commission Clickbank offers for you to create a funnel that's perfect for your business. Winters reports that there are so many choices for what you put into your funnel (in math class we called them combinations and permutations) that you could create 52 Billion viral funnels and no two of them be the same... [Read more]
CMI’s Tips to Optimize Your Site for Google Carousel Results
Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic. Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results. She says, “Google has been experimenting... [Read more]
How to Create and Serve Accessible Content
To make your content accessible to the audience, you need to reduce basic barriers to comprehension, such as providing alternative text for images, which enables the audience to understand your message quickly. Content Marketing Institute’s Melissa Eggleston has shared a comprehensive article on serving accessible content to your audience. She... [Read more]
How To Create The Perfect Blog Post [Video]
A well-crafted blog post helps you to get the desired results by reaching your target audience. To make your blog successful, you need to stay focused on each and every post that you make. Neil Patel has published a new video ‘How To Create The Perfect Blog Post’ to share his secrets of creating an effective blog post. He says, “Today... [Read more]
NicheCheetah builds websites with quality monetized content in minutes #ad
NicheCheetah, in short, allows you to create "Content-Ready" Websites For Any Niche. Yes, it builds the website, and then it populates it with content. And it does it almost instantaneously. And you'll also be getting Resale Rights to this new software so not only can you build niche sites for yourself; you can start selling it to other marketers right away and keep 100% of each sale you make... [Read more]
Four Steps to Plan Your Facebook Ad Campaigns
Facebook advertising enables you to reach a wide social media audience online and promote your products and services. Facebook advertising campaigns can be a key driver to generate more revenue during the holiday season. Social Media Examiner’s Laura Moore has shared a four-step guide to help you plan and create Facebook ad campaigns for the holidays. Moore... [Read more]
Four Ways to Engage Your Audience with Hashtags
As we know, a hashtag is a keyword or phrase preceded by a hash (#) symbol. On social media platforms, hashtags help a piece of content become more discoverable by other users. Business 2 Community contributor Daniel Hopper has shared four ways to help you improve audience engagement on social media platforms. Hopper says, “The use of hashtags... [Read more]
MOZ’s Guide to Focusing Your SEO Strategy
MOZ contributor Annaleis Montgomery has published a new guide called ‘How To Focus Your SEO Strategy’. In this guide, Montgomery highlights some useful techniques for businesses looking to enhance their organic reach and traffic. She says, “With businesses making the move to serve their customers primarily online and the footfall... [Read more]
Is Amazon Targeting SMBs with Search Ads? [Podcast]
RankRanger has published a new podcast episode ‘Is Amazon Targeting SMBs with Search Ads?’. Listen to this podcast to learn: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search... [Read more]
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