Instagram introduced business accounts in 2016 with the aim of enabling brands and their followers to interact in meaningful ways. There are multiple ways to drive traffic to your websites using Instagram. SEMrush is hosting a webinar on ‘Instagram Absolutely Can Drive Traffic’ on Tuesesday, October 8, 2019 at 4.00 pm ET. SEMrush team says,... [Read more]

Google advertising enables you to place your products and services at the spot when and where people search for. In Google’s own words “Your ad can appear on Google at the very moment someone is looking for products or services like yours”. But to make sure that your campaigns perform the way you want, you should be careful while... [Read more]

Incoming links are considered to be an important factor in how Google ranks web pages. You can improve your website rankings with links coming from high-quality websites. Go Fish Digital contributor Kalina Mackay has published a new guide ‘Link Building for Dummies’ to help you understand how to set up link building campaigns. Mackay... [Read more]

Online video continues to grow in popularity. According to SEMrush, by 2020, 50% of the Internet traffic will be video. Engaging video content can help you to improve your marketing with persuasive communication. SEMrush is hosting a webinar on ‘How to create engaging videos on a low budget’ on Wednesday, October 9, 2019 at 4.00 pm ET. SEMrush... [Read more]

TikTok allows users to create and share 15-second video clips. It has more than 500 million users. Forbes contributor Kian Bakhtiari has highlighted seven things that marketers should know about TikTok. Bakhtiari says, “TikTok’s ability to capture the attention of Gen-Z—the biggest consumer cohort globally—has made it the world’s... [Read more]

Sitemaps make it easier for Google to find your site’s pages. Sitemaps are very important for making sure Google is seeing all of your website’s pages. Exposure Ninja team has published a new video ‘What Is a Sitemap? And How To Submit One to Search Console’ featuring Tim Cameron to help you learn sitemap creation. Exposure... [Read more]

According to a DMR study, Pinterest pins are 100 times more spreadable than a tweet. That’s why businesses have their presence on this network. When you promote your products on Pinterest, you can use Pinterest analytics to know which content is performing best and who is following your company. AdEspresso contributor Ana Gotter has shared... [Read more]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT. AdEspresso... [Read more]

Screaming Frog’s Freddy Barnes has published a free guide on search engine optimization. It is called ‘The Beginner’s Guide to SEO Competitor Analysis’. Barnes says, “Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re... [Read more]

Google Analytics platform helps you to track and analyze marketing data from organic traffic to paid results as well as specific pages on your site. AdEspresso team has published a new guide ‘Google Analytics For Social Media: How To Setup, Track, & Measure Your Results’ to help you use Google Analytics for improving your social... [Read more]

With proper analysis of customer data you can update your marketing strategy for achieving better results. MarketingProfs is hosting a webinar on ‘Using Customer Insights to Elevate Your Marketing’ on Thursday, October 17, 2019 at 2.00 pm ET. MarketingProfs team says, “Join us to learn how to build out a strong customer (and competitor)... [Read more]

Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00 pm EDT. CMI... [Read more]

TikTok, with over 500 Million monthly users, has created a new marketing opportunity for the companies. This app allows its users to create short 15 seconds videos, musical dubsmashes, and many other activities just as social media apps. Social Media Examiner contributor Michael Stelzner has published new podcast episode ‘TikTok: What Marketers... [Read more]

With Facebook advertising you get an opportunity to reach a vast pool of people. A well-written ad copy helps you to achieve better conversion rate Social Media Examiner contributor Justin Thomas has shared three tips to help you write better Facebook advertising copy for your business. Thomas says, “Want your Facebook ads to move people... [Read more]

Social Media Examiner team has published a new YouTube video ‘How Instagram Hashtags Work’. Watch this video to learn how you can utilize Instagram Hashtags to improve your marketing. SME team says, “Want more visibility on Instagram? Hashtags are your solution. Watch as Instagram marketing expert Jenn Herman reveals what you... [Read more]

HubSpot has published the ‘Ultimate Guide to Social Media Marketing Campaigns’. This guide teaches how to reach your target audience, increase website traffic, and drive sales with social media marketing campaigns. HubSpot team says, “With so many people checking their smartphone notifications and social media feeds while traveling,... [Read more]

According to SEO Tribunal, 39% of all global ecommerce traffic comes from search and 93% of all online experiences begin with a search engine. Quality content helps you to get more and more organic traffic. MOZ contributor Ryan Stewart has shared six ways to 6 Ways to get more organic traffic to your website. Stewart says, “The point... [Read more]

Ahrefs contributor Joshua Hardwick has published a video titled ‘Link Building with Google Sheets’. In this video Hardwick explains how you can use Google Sheets to create more links and get more traffic. Hardwick says, “Want to automate part of your link building? This tutorial will show you how to use Google Sheets to find... [Read more]

In 2018, Fresh Relevance reported 56.82% cart abandonment rate. According to Baymard Institute, an average large-sized e-commerce site can gain a 35.26% increase in conversion rate though better checkout design. VWO team is hosting a webinar on ‘How HobbyKing Achieved a 33% Conversion Rate On Their Cart Abandonment Campaigns’ on Wednesday,... [Read more]

According to Chiefmartec.com research there are more than 7,000 tools and platforms, a number which has grown more than 300% over the past five years.  Looking at the number of marketing technology tools it is difficult for you to choose the one that suits your requirements. Digital Marketing Depot team is hosting a webinar on ‘How to... [Read more]

Well-optimized PPC campaigns can help you to achieve better marketing results. Such campaigns enable you to get immediate and qualified traffic that is on a verge of converting. Search Engine Guide contributor Robert Clough has shared seven tips to help yo improve performance of your PPC campaigns. Clough says, “What if pay per click was... [Read more]

Pinterest Hashtags are words or phrases that are used to identify Pins about a specific topic. Hashtags allow your audience to discover the content they are interested in. Blogging Wizard contributor Kim Lochery has published a new guide called ‘Definitive Guide To Pinterest Hashtags’ to help you improve your Pinterest marketing efforts. Lochery... [Read more]

In-depth knowledge of SEO can help you to understand and cope with changing search engine algorithms and continue to receive continuous flow of web traffic. Search Engine Journal contributor Helen Pollitt has shared ten ways to help you improve your SEO skills. Pollitt says, “This article sets out some alternative methods of testing your... [Read more]