According to a Sensor Tower report Store Intelligence, the mobile app spend will grow 150% and reach $156 billion by 2023. Here are more statistics from the report: Apple’s app platform spending will reach $96 billion in the next five years Spending on Google Play will reach $60 billion Google Play’s top earning countries will be U.S., South... [Read more]

The Search Engine Journal has published a new guide called ‘Ecommerce Marketing in 2019’. This guide teaches you how to set up an ecommerce business and grow it globally. The SEJ team says, “We’ve partnered with WordStream and Moz to teach online retailers how to set up an ecommerce business, digital marketing trends, and... [Read more]

Social media platforms contribute a huge share of success when it comes to marketing and promotion of your products and services. The Convince & Convert contributor Lauren Teague has shared four trends that would influence your social media strategy in 2019. Teague says, “Nearly 2,000 marketers of businesses of all sizes responded... [Read more]

Many people turn to Pinterest to get ideas for what they should buy. New dress, new car, new house; it doesn’t matter; people have come to expect that someone on Pinterest will have a picture of something that’s just right for them. As a result, merchants of all types have started placing product pictures on Pinterest, to attract views leading... [Read more]

The Digital Marketing Depot has released a white paper titled ‘What Consumers Expect in the Age of AI’. It highlights the ways marketers can take right advantage of the Artificial Intelligence technology for better customer relationship. The DMD team says, “Even though 80% of businesses already use or plan to use chatbots by 2020,... [Read more]

Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT. The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through... [Read more]

The Convince & Convert team has published a new podcast episode ‘Why Social Media Customer Service Is Changing and What You Need to Do Next’. This episode is hosted by Jay Baer, Convince & Convert and Adam Brown, Salesforce. The Convince & Convert team says, “In this episode, Nicole walks us through the user behaviors... [Read more]

The team of Matt Garrett and Tony Marriott have just released new software that will help you sell affiliate products(or your own product.) They call it 'Easy Pro Funnels'. It is a web-based app that makes it easy to build a marketing funnel, including a squeeze page with a click magnet, a delivery page, and an upsell page... [Read more]

The Ezoic Inc. team has published a new podcast episode on ‘Digital Ad Spend, Content Personalization & SEO’. The Ezoic team says, “Tyler and Shelby talk about how digital ad spend is predicted to increase by 19% this year and how non-secure HTTP messages negatively affect user behavior and perception. They also discuss a... [Read more]

Improvement in you SEO tactics can help you to get better results and grow your business. The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on ‘The One-Hour Guide to SEO: Searcher Satisfaction’. In this one-hour video, Fishkin explains some useful tactics to achieve searcher satisfaction. The MOZ team... [Read more]

LinkedIn’s Jae Oh has announced the addition of three new features to the LinkedIn advertising platform. The new features are: Lookalike AudiencesInterest Targeting with Microsoft Bing DataAudience Templates. The new features will help the advertisers to reach out to their target audiences and enhance their business. Jae says, “One... [Read more]

Most list building methods require you to invest long hours working on adding names to your list. In return,they often give you marginal results. Bryan Winters has created 'List Building 2019 Made Easy', a ready to use training guide, that, he says, can "create profit-driving Mailing Lists and … higher ROI for your marketing efforts easily and quickly."... [Read more]

John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Three: Ignite’. Jantsch says,”We’ve reached the third stage of the model for marketing maturity. Stage one was focused on building your house and getting the five most essential elements in order. Stage two was about getting those five... [Read more]

The MarketingProfs team has published a new podcast episode titled ‘Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts’ featuring Laura Gassner Otting. Kerry O’Shea Gorgone says, “Too often, we feel as though we’re not successful. Social media can make it seem as though everyone... [Read more]

The Later contributor Benjamin Chacon has published ‘Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More’ to help marketers make most from the Instagram marketing efforts. This guide features following content: Why You Should Create Instagram VideosHow to Create, Share, and Optimize Instagram VideosRegular Instagram... [Read more]

Getting high search engine ranking is a mission of every brand. But what happens if your site has been listed at lower positions? Don’t you get visitors? To answer these questions, the Ahrefs contributor Tim Soulo conducted an experiment on the impact of securing lower rankings in search engines against your rivals. Soulo has also shared... [Read more]

The core objective of content creation is to strengthen your business and grow sales. A well-planned content strategy can help you convince your prospects to become customers. The Jeffbullas.com contributor Dean Mackenzie has shared five conversation copywriting techniques for making more sales using content. Mackenzie says, “Blog posts... [Read more]

The HubSpot team has published ‘Ultimate Guide to Entrepreneurship’ to help those who want to start their own business and achieve success in it. This guide covers the following: What is an entrepreneur?What is entrepreneurship?Entrepreneurship Trends & StatsHow to Start a BusinessThe Keys to Becoming a Successful EntrepreneurHow... [Read more]

The Ahrefs team has published a new video called ‘Keyword Research Tutorial: From Start to Finish’. This video explains the keyword research process for improving your search engine rankings. The Ahrefs team says, “In this tutorial, you’ll learn how to do keyword research that drives more organic traffic AND conversions”. Keyword... [Read more]

John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Two: Grow’. Jantsch says, “The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing. Once they’ve built a solid foundation, they can start to grow and later ignite,... [Read more]

Google has announced new features for its AMP for Email (Accelerated Mobile Pages) project that will enable the email marketers to create dynamic and interactive email experiences in their email marketing campaigns. The new features are available with the email providers such as Yahoo Mail, Outlook.com, and Mail.Ru along with Gmail. The AMP... [Read more]

I was up late last night writing the advertisement for the new video creation software, Create by Vidello. I was forgetting that I needed to wake up on time to go to my physical therapy appointment. In the end, when my Alexa alarm woke me up, I only had about 4 hours of sleep. When I woke up, I was in the middle of a vivid dream that I still remember... [Read more]

The MarketingProfs team is hosting a webinar ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve... [Read more]

Spam is not limited only to emails, other digital marketing tools are also influenced by the spammers. One such example is Google My Business where fake listings are created to misuse the service and make money. If you are facing such a situation, the DAC contributor Zoran Dobrijevic has shared four ways you can deal with the Google My Business... [Read more]

AdWeek is hosting a webinar on ‘7 Social Analytics Best Practices of Leading Luxury Brands: How They Grow and Protect Their Brands’ on Tuesday, April 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Learn best practices luxury brands put in place to wield social influence, enhance and protect their reputation, improve campaign performance... [Read more]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly,... [Read more]