The HubSpot contributor Clifford Chi has shared 2019 YouTube demographics data. It shows some significant trends observed on the video sharing site. Here are some of the findings: Approximately 90% of 18-44 year old American internet users watch videos on YouTube 50% American internet users aged 65 and over watch videos on YouTube46% of millennials... [Read more]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, “Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing... [Read more]

One of the best ways to boost your online sales is to expand your online reach to more and more people. SEO and social media platforms can help you to enhance your online presence. The Entrepreneur magazine contributor Syed Balkhi has shared three strategies to reach more online audience. Balkhi says, “Here are three essential strategies... [Read more]

Every week, thousands of domain names are abandoned, including ones that have a valuable asset: YouTube videos with significant viewer counts that link to them or Wikipedia articles that link to them. Finding these asset-rich domain names and putting them to good use can be a quick, simple, inexpensive way to generate online revenue. Joshua Zamora researched... [Read more]

Innovation leads you to achieve better results in business. Especially when it comes to marketing and promotion you need to experiment with different techniques for better sales. The Entrepreneur magazine contributor Kimanzi Constable has shared three tactics that can increase your company’s sales. Constable says, “Marketing can... [Read more]

The Backlinko team has published the findings from analysis of 12 million outreach emails. The findings say that only 8.5% of outreach emails receive a response. Here are more findings: Outreach emails with long subject lines achieve 24.6% higher average response rate Emailing the same contact multiple times leads to 2x more responses Personalized... [Read more]

Search Engine Optimization requires an in-depth understanding of the search engine algorithms and a variety of tactics to gain higher position in the search results. The Cognitive SEO contributor Adrian Cojocariu has shared some useful tips to help marketers to utilize the internal linking structure for improving SEO performance. Cojocariu... [Read more]

Today, Sketch Maker Pro is being released. This is a video development tool that can simplify your work beyond your expectations. With this new software you can create whiteboard videos in about 10 minutes. This is SAAS software. There’s nothing to download or set up. You just open your browser, login and start creating lively videos. In your... [Read more]

Sue B. Zimmerman is hosting a webinar on ‘The 3 Keys To Getting Highly Engaged Instagram Followers and Buyers’ on Tuesday, April 23, 2019 at 1.00 pm ET. Join this webinar to learn the following: How to transform your Instagram into a “bridge of opportunity” that becomes your #1 performing marketing platform3 visual secrets that... [Read more]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin. In this video Fishkin has shared some useful tips on improving link building efforts. The MOZ team says, “The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why... [Read more]

The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing... [Read more]

Many local businesses aren't taking advantage of the power of Facebook for reaching nearly everyone they want to sell to. That power has many nuances, from ► individual posts that mention the company, to ► purchased ads, to ► groups tailored for people who like a company's products, to ► tracking pixels that show your ads repeatedly. This last feature is particularly powerful. It lets a company get its ad in front of potential customers over and over again. That's where new software can help a marketing consultant.... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Data, Data Everywhere — But Where are the Customer Insights?’ on Tuesday, May 7, 2019 at 1.00 pm EDT. The DMD team says, “Join our data analytics experts as they show you how to use AI and data visualization to drive pipeline and revenue growth. You’ll learn techniques to better... [Read more]

The Instagram Stories feature has created a new opportunity for the brands to promote their products and services. It helps you to increase your following and improve sales. The Shopify contributor Braveen Kumar has shared some useful tips on using Instagram Stories for marketing. Kumar says, “Instagram Stories have changed the way we... [Read more]

The Rainmaker team has published a new podcast episode ‘Get 10 Content Marketing Boosters in 20 Minutes’. Sonia Simone says, “It can be helpful to break your strategy sessions into manageable chunks. In this 19-minute episode, I go over 10 important elements that will boost your content marketing success. For your reference,... [Read more]

New software, known as RankFlux, makes a bold promise: Get unlimited Google Page #1 Rankings 99.9% of Time Regardless of Any Google Update. The development team, headed by Seun Ogundele, feels bold enough to make this promise (which they back by a 30-day money back guarantee) because they embedded a lot of expertise in this new software... [Read more]

A well-though social media marketing strategy enables you to create greater marketing impact and improve sales. The Shopify contributor Braveen Kumar has published a guide titled ‘How to Create a Social Media Marketing Strategy’. On ‘creating a social media strategy’, Kumar says, “Before you post anything, it helps... [Read more]

The weDevs team has published a beginners guide to Google Data Studio. This guide provides an introduction to the Google Data Studio and shares some useful tips to use it effectively in your marketing. Mainul Kabir Aion says, “If you ask someone how they collect and utilize their website data, the most common answer would be Google Analytics.... [Read more]

The Rank Ranger team has published a new episode of ‘In Search’ podcast “What Local Google Features are We Too Easily Passing Over?” featuring Niki Mosier. Listen this podcast to learn the following: What to consider when creating Google PostsWhat local features are we all forgetting about & how can you capitalize... [Read more]

Simon Greenhalgh just released video creation software that doesn't require a PhD in design to use. He calls it OnPoint. This is actually the second generation of this software, designed after taking feedback from the users of the initial release. It enables you to create customized marketing videos that meet a high standard of visual excellence... [Read more]

Mobile Marketer contributor Robert Williams has shared results from a Nielson study highlighting the impact of podcast ads in terms of the customer awareness and brand building. According to the study, 64% of respondents said that ads were a good fit with the content of the podcast. Talking about the future of podcast, Robert Williams says,... [Read more]

The ClickZ team is hosting a webinar on ‘Video + Your Content Marketing Strategy: How to Determine If There is a Fit’ on Wednesday, May 8 at 2.00 PM ET. The ClickZ team says, “About 78% of people watch online videos every week, and 55% watch them every single day,according to HubSpot. And there’s no doubt that consumers are... [Read more]

Thank to the Artificial Intelligence (AI) wave, with the hep of chatbots we are able to stay in touch with the customers and answer their queries irrespective of timings. But how useful the chatbots are when it comes to improving the customer relationship? The Mobile Marketer contributor Dan O’Shea has shared an article highlighting the... [Read more]

The Entrepreneur magazine team is hosting a webinar on ‘Turn Small Biz into Smart Biz: Technology for Growth, Productivity and Customer Experience’ on Wednesday, May 8 at 2.00 PM ET. The Entrepreneur team says, “Taking the time to learn from others can be a great way to start and, often, technology can be a great way a great way... [Read more]

Hanapin is hosting a webinar on ‘Master Your Cross-Channel Paid Social Strategy’ on Thursday, April 18, 2019 at 1.00 pm ET. The Hanapin says, “With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your... [Read more]

The MarketingProfs team is hosting a webinar ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve... [Read more]