Email deliverability refers to the ability of an email message to successfully reach its intended recipient’s inbox without being filtered out or marked as spam. It’s a critical aspect of email marketing and communication, as even the most well-crafted emails are ineffective if they never make it to the recipient’s inbox. Digital Marketing... [Read more]

HubSpot has published a new video ‘How to Write a Blog Post with AI in 10 Minutes or LESS’. This video covers the following: How to write a blog post tailored to your business and optimized for search results A step-by-step walkthrough of our AI assistant blog creation tool How to use 6 unique blog formats with examples and templates Tips... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Mastering Organic Marketing: Strategies To Grow Your Business’. The HubSpot team says, “Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification... [Read more]

Mike from Maine and Brett Rutecky just released VideoCardz, brand new cloud-based software that will change the way you create marketing videos. To make it easy, it’s fully cloud-based so there’s nothing to download or install. Plus all the videos are created for you by AI. This software allows you to easily create marketing videos in 6 languages... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How Marketing Strategists Can Become In-House Content Creators’ featuring Jayde Powell. The SME team says, “Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? Discover how to... [Read more]

Growth marketing is a long-term marketing strategy that aims to increase a company’s revenue by improving customer retention and loyalty. It involves a process of experimentation and optimization, using data from marketing campaigns to inform adjustments to the marketing strategy. Search Engine Land contributor Daryl Fanelli has published the... [Read more]

As businesses engage in a digital landscape saturated with information, the ability to captivate and connect with an audience has become a strategic imperative. Enter the world of narrative-driven marketing, where the art of storytelling takes center stage. MarTech contributor Stephanie Trovato has published an article featuring useful tips to improve... [Read more]

Ben Murray and Vivek Gour just released PixelArmorAI, designed to meet the needs of both site builders and site owners. The most important thing many small mom & pop stores (and all online businesses) need is a stunning website to help them begin doing online marketing. There’s a problem, though. Many are hesitant to build one due to increasingly... [Read more]

AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases. Digital... [Read more]

Search Engine Journal’s webinar ‘The Evolution Of Search & SERPs 2024’ is available on-demand. Amanda Zantal-Wiener says, “Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution. You’ll hear: The biggest changes to the world of search in the past year,... [Read more]

HubSpot has published ‘The 2024 State of Marketing & Trends Report’ featuring data from 1400+ global marketers. Maxwell Iskiev says, “If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable... [Read more]

Kid-Vid Story was just released by DeSafa Media. You have a choice of either an agency license or a white label license (see below for the distinction.) This collection of stories empowers parents, teachers, and guardians to become storytellers themselves. Your agency license allows you to place these stories on your website and offer them for sale.... [Read more]

Copyblogger has published the latest podcast episode ‘Thoughts On Podcasting, Newsletter Ads’. The Copyblogger team says, “Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about podcasting, how to stick with it, and how to keep it easy. They also discuss ConvertKit’s new ad network, other players in the market,... [Read more]

Content repurposing refers to the practice of taking existing content and adapting it for use in different formats or on different platforms. Rather than creating entirely new content from scratch, repurposing involves reusing or recycling existing content in a way that extends its lifespan, reaches new audiences, or serves different purposes. Copyblogger’s... [Read more]

SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on Wednesday, March 6, 2023, at 2.00 pm ET. The SEJ team says, “Join... [Read more]

This cloud tool also finds and closes potential clients that need website design and security, allowing even beginners to start their own unique AI site agency business..... [Read more]

Content marketing is a marketing strategy that involves creating and distributing relevant content to attract, engage, and retain an audience. Content marketing can include articles, videos, podcasts, and other media. MOZ contributor Sarah Sal has published an article on the anatomy of addictive content. She says, “In this blog post, I’ll... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Predicting The Future Of Marketing With AI Copilots’. The HubSpot team says, “Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots,... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Organic Social Marketing Strategy’ featuring Jenny Li Fowler. The SME team says, “Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists?... [Read more]

Unlike Udemy and Teachable, where your course gets added to a marketplace containing thousands of similar courses, this new platform allows you to own the entire academy and control what courses are included..... [Read more]

Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein... [Read more]

YouTube competitor analysis is the process of examining the strategies, strengths, weaknesses and opportunities of your closest YouTube rivals. Similarweb has published ‘The Essential Guide to YouTube Competitor Analysis’. Shai Belinsky says, “YouTube Competitive analysis helps you: Evaluate and contextualize your video marketing... [Read more]

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Search Engine Journal has published an... [Read more]

This is a reminder for the Adweek webinar to be held on February 15, 2024. Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from... [Read more]

MarketingProfs has published a new report ‘Marigold’s 2024 Global Consumer Trends Index’. The MarketingProfs team says, “According to a survey of over 10,000 buyers, their behaviors are shifting with technology and economic concerns. Brand loyalty remains strong—for brands that forge strong relationships with their buyers. In... [Read more]