Segmentation and personalization play an important role in improving your marketing effectiveness as both of these elements pave a way to reaching out your audience – personally. Digital Marketing Depot is hosting a webinar on ‘The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter’ on... [Read more]

Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates. You will... [Read more]

The term persona refers to a snapshot of your ideal reader. Someone who reads your content or marketing message and connects it with his or her requirements. By creating persona-driven content you can improve the chances of your marketing success. Blogging Wizard contributor Adam Connell has published a comprehensive article on creating persona-driven... [Read more]

One of the important marketing principles, used by all major marketers from automobile dealers to computer vendors to home builders to nearly any big business you can think of is what is called the upsell. Once you have committed to buying, you are offerred extra features, improved usability, a carrying case and more if only you would like to pay a... [Read more]

Video is an irresistible marketing tool that helps you to achieve better marketing results. Due to its popularity among different audiences, video is one of the most preferred marketing tools today. Social Media Examiner team has published a video ‘How to Edit Videos on Your Phone Like a Pro’ to help you create effective video content... [Read more]

With proper analysis of customer data you can update your marketing strategy for achieving better results. MarketingProfs is hosting a webinar on ‘Using Customer Insights to Elevate Your Marketing’ on Thursday, October 17, 2019 at 2.00 pm ET. MarketingProfs team says, “Join us to learn how to build out a strong customer (and competitor)... [Read more]

Audience segmentation allows you to evaluate the performance of your marketing campaigns targeting different audiences. With this you can also run customized marketing for better results. Smart Insights contributor Dave Chaffey has shared 10 ways to segment website visitors using Google Analytics. Chaffey says, “When I work on E-commerce... [Read more]

To achieve content marketing success, it is important to find out what kind of content works best for your marketing. Searchmetrics’ Jordan Koene as published a new podcast episode ‘Identifying High Value Content’ to help you identify right content type for your marketing. Koene says, “In a vast sea of content, it’s... [Read more]

Customer is the king and you need to make them happy to prosper your business. Many a times your customers become unhappy for various reasons and you need to apply right tactics to bring them back to business. Entrepreneur magazine contributor Jason Feifer has published an article to guide you on winning your dissatisfied customers. Feifer says,... [Read more]

You can improve customer retention and gain their trust by delivering personalized customer experiences across different marketing channels. Right use of data in creating personalized marketing campaigns can help you to achieve better ROI. eMarketer is hosting a webinar on ‘Personalization—Using Data for a Better Customer Experience’... [Read more]

The core objective behind content creation is to create more earning opportunities and improve your marketing ROI. For this purpose you need to develop persuasive content that helps youto grab attention of your prospects and convert them. IMPACT team is hosting a webinar on ‘Content that Drives Revenue: How to Get Leadership to Buy-In’ on... [Read more]

It is important to reach out your target audience at the right time. By doing this you are increasing the chances of conversion. To help you publish your social media content at the right time, Blogging Wizard contributor David Hartshorne has published an article highlighting seven useful social media scheduling tools. Hartshorne says, “There... [Read more]

It is important to get your website featured in the search engines to achieve best possible ROI. You can use different plugins to make sure that your WordPress site makes it into Google search results. But, content is of utmost importance to attract search engines. Business 2 Community contributor Jennifer Stone has shared seven ways to help you... [Read more]

According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your... [Read more]

Google Small Business Outreach’s Wendy Gonzalez has shared four ways Google can help you to make your business holiday-ready for the upcoming holiday season. Gonzalez says, “The holidays may feel far away, but businesses are already preparing for the shoppers that will show up in the next couple months. Here are a few ways to make... [Read more]

Google’s featured snippets allow you to get a special position on search result pages. The snippets capture most appropriate description that satisfies the searcher question. MOZ team has published a new video ‘Featured Snippets: What to Know & How to Target’ featuring Britney Muller. Watch this video to learn how you... [Read more]

Satisfying customer experience helps you to achieve customer retention goals. It is one of the best ways to strengthen your business. Forbes contributor Jon Picoult has published an article highighting the importance of delivering effective customer experience. Picoult says, “There’s a lot of buzz in the business world about customer... [Read more]

Effective lead generation helps you to get more prospects and increase the possibilities of increasing your sales. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at 2.00 pm ET. Entrepreneur team says, “This webinar will be moderated... [Read more]

Retaining your existing customer is as important as acquiring new ones. You can retain them with quality products and service combined with satisfying customer service. Business 2 Community team has made available a webcast ‘6 Trends Changing Customer Retention in 2019’ to help you improve your customer retention strategies. B2C... [Read more]

A/B testing is a method that allows you to compare the performance of two different ads in an ad group. It helps you to continue with the one that works for you. Portent contributor Max Trotter has shared six A/B tests to improve your PPC campaigns. Trotter says, “One of the most vital aspects of successful PPC management is to always be... [Read more]

In the process of repurposing a piece of content, you change the format of the content, and change the target audience for the content. It allows you to use the same content for two different purposes. Search Engine Journal team is hosting a webinar on ‘How to Repurpose Your Content & Maximize Demand Gen Results’ on Wednesday,... [Read more]

Affiliate link building allows you to to earn additional sales through user-generated content. You can have influencers promote your content and earn more income. Search Engine Journal contributor Julia McCoy has published an article highlighting four ways to begin your affiliate link building journey. McCoy says, “Affiliate marketing... [Read more]

Google Search Console helps you to monitor, maintain, and troubleshoot your website’s presence in Google Search results. It helps you to choose keywords that help you to improve your rankings. Seer Interactive contributor Taylor Hurff has shared three ways to use Google Search Console to improve your keyword rankings. Hurff says, “New... [Read more]