A creatively designed and catchy theme is a must to attract the attention of your site blog visitors. The QuickSprout contributor Lars Lofgren has shared an article highlighting the best WordPress themes for blogs. Lofgren says, “The best WordPress themes for blogs are also optimized for search engines. That’s right, adding a theme to... [Read more]

It is important to have a significant number of following on your social media channels. It helps you easily promote your products and services to the target group. HubSpot’s Caroline Forsey has published a guide to help marketers acquire high quality followers. Forsey says, “If you want to invest money in your Twitter strategy,... [Read more]

The social media platforms are immensely helpful in promoting your business and improving your sales. But if you want to take full advantage of the channels you are using, you need to considerate about the time you post your content. HubSpot contributor Clifford Chi has shared an article highlighting the best time to post on LinkedIn. Chi says,... [Read more]

The Backlinko team has published guide called ‘Copywriting: The Definitive Guide’. This guide can be helpful to you in creating an effective copy for improving your sales. The guide is divided into the following seven chapters. Customer-Focused CopyPro Copywriting SecretsHow to Write Amazing HeadlinesMaster The LeadHow to Write... [Read more]

The Digital Marketing Depot team is hosting a webinar on ‘Google’s Black Box Bidding Solution: A look under the hood’ on Thursday, March 7, 2019 at 1.00 pm EST. The DMD team says, “In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from... [Read more]

The Business 2 Community team is hosting a webinar on ‘Finding the Winning Formula for Your Growing Brand’ on Thursday, March 7, 2019 at 2.00 pm EST. The B2C team says, “In this webinar, we’ll discuss how to up-level your marketing strategy to fuel growth by aligning teams and budgets, finding the right level of personalization... [Read more]

Content combined with context is the king which can help you escalate your business to newer heights. To enhance your content reach, it is important to make it available on social media platforms. Content Marketing Institute is hosting a webinar on ‘Secrets of the Most Shareable Content’ on Wednesday, March 13, 2019 at 2.00 pm ET. The... [Read more]

The HubSpot contributor Clifford Chi has listed seven of the best artificial intelligence (AI) chatbots for 2019. ] Chi says, “Fortunately, the next advancement in chatbot technology that can solve this problem is gaining steam — AI-powered chatbots. By leveraging machine learning and natural language processing, AI-powered chatbots... [Read more]

The Stone Temple team has shared a video on ‘Why Social Media Creates Link Building Opportunities’ featuring Mark Traphagen. Stone Temple team says, “Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your... [Read more]

Email newsletters work best for making people stay connected to your brand. Your email newsletter can survive for longer with quality content and a unique design. HubSpot contributor Lindsay Kolowich has shared 17 email newsletter design examples to help you design yours. Kolowich says, “If you’ve decided that you want to start... [Read more]

HubSpot has published the ultimate guide to Google Ads for 2019. This guide offers a comprehensive overview of PPC terms and bidding strategies. It also shares the best practices to create effective advertisements on Google Ads in 2019. Here’s what HubSpot’s Christina Perricone says on Google Ads: “Google Ads was launched just... [Read more]

Push notifications are virtually inserted in all the devices. They are intended to catch a customer at the last moment with special offers. Jeff Bullas has shared five ways you can use push notification to make your marketing more rewarding. Bullas says, “This article will discuss examples of this in practice as well as several push... [Read more]

The MarketingProfs team has published a new video on ‘Neuroscience and Marketing Storytelling: Context Is Everything’. Luc Benyon says, “In this, the fifth and final video of the Context Is Everything* series of interviews, Jennings explains how the brain responds to various elements of stories. For example, when a story establishes... [Read more]

Offering free training can be beneficial for you to build a follower base and can ultimately help in improving your sales. Content Marketing Institute is hosting a webinar on ‘Secrets for Using Webinars to Drive Personalization’ on Wednesday, March 21, 2019 at 2.00 pm ET. The CMI team says, “Join ON24 and CMI for “Secrets... [Read more]

You content marketing performance depends on how you share it with your audience and the way they perceive it. For creating content that helps you capture the attention of your target market, you need to make it attractive in terms of the visual appeal. The Social Media Today contributor Ann Smarty has shared five tools that can make your content... [Read more]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you... [Read more]

Looking at the rise of different social media and their user base, you can think of using the social channels to announce your product or you can also solely use the social media to launch your products. Later contributor Taylor Loren has shared a step-by-step guide to help marketers launch their products on social media. Loren says, “When... [Read more]

Rival IQ has published ‘2019 Social Media Industry Benchmark Report’. The report highlights social media sites’ competitive analysis and shares useful social media best practices. Talking about the report, Blair Feehan says, “This report has everything you need to know to benchmark your social media success on Facebook, Twitter,... [Read more]

The Instagram Stories feature has become widely popular among the Instagram users and so with the marketers. To achieve your marketing targets while using this feature you need to be more creative and experiment more. The Social Media Today contributor Dhariana Lozano has shared six tips to help marketers increase their Instagram Stories engagement... [Read more]

The Stackla team has published a new ebook titled ’21 Campaigns That Captivated & Converted Consumers’. The ebook aims at helping marketers improve their visual marketing efforts. Stackla team says, “In the last ten years there’s been an explosion of visual content unlike any other time in history. Today’s consumers crave... [Read more]

Forrester has published a new report on ‘The US Digital Marketing Forecast, 2018 To 2023’. According to the report, the CMPs wil spend around 150 billion on search marketing by the year 2023. More about the report The Forrester team says, “By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream... [Read more]

Marketing Dive has shared some important findings from a study conducted by HelloWorld on online customer behavior and expectations. According to the study, 76% customers want free products as royalty rewards and 74% of them want discounts on products. Approximately 61% customers want brands to surprise them with offers and 26% want personalized... [Read more]