AI search leverages artificial intelligence to enhance search engines’ ability to understand and interpret user queries, providing more accurate and relevant results. It can also personalize search experiences by analyzing user behavior and preferences, delivering tailored recommendations and insights. Search Engine Land contributor Dale Hanstad... [Read more]

PPC reporting provides insights into the performance of pay-per-click advertising campaigns, including metrics like clicks, conversions, and return on investment. It helps marketers analyze campaign effectiveness, optimize ad spend, and make data-driven decisions to improve future campaign strategies. Search Engine Land contributor Tim Jensen has published... [Read more]

Content marketing teams play a vital role in creating and distributing valuable, relevant content that attracts and engages target audiences. They help build brand awareness, establish authority in the industry, and drive customer engagement, ultimately leading to increased sales and customer loyalty. Content Marketing Institute contributor Ann Gynn... [Read more]

If you haven’t grabbed MotionWavesAI, and this weekend is your last chance to get the special Launch Pricing. The price is set to rise to $28 anytime after this weekend, and till then every hour the price will keep increasing. (It’s near $16 as we write this.) It’s really your last chance to get MotionWavesAI for under its final price... [Read more]

The latest ‘Masters in Marketing’ video is titled ‘I Cracked the Instagram Algorithm to Sell More’. The MiM team says, “Are you tired of influencers constantly bombarding you with sales pitches? So are we! In today’s video, we’re diving into a refreshing take on how to sell on social media without making your... [Read more]

ChatGPT can be used in marketing to create engaging content, such as social media posts, blogs, and product descriptions, enhancing brand communication. It can also assist in customer service by answering queries and providing personalized recommendations, improving customer experience. HubSpot has published the latest episode of Marketing Against... [Read more]

Adweek is hosting a webinar ‘The Secrets to Capturing Attention in a Non-Linear World’ on Wednesday, September 4, 2024, at 1.00 pm ET. The Adweek team says, “Welcome to the new marketing frontier: Digital video has eclipsed linear TV. The purchase funnel has dissolved into a maze of touchpoints. It’s the age of information overload... [Read more]

Discover why marketers are falling in love with DealSites, the first-of-its-kind brand new Click & Publish system. Without any fuss, it instantly generates fully ready, auto-updating Amazon and eBay affiliate Deal Sites. Imagine the potential of creating your own deal sites and selling over 50,000 popular Amazon & eBay deals as an affiliate... [Read more]

SWOT Analysis is a strategic planning tool used to identify an organization’s internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps businesses understand their competitive position and develop strategies for growth and improvement. HubSpot contributor Caroline Forsey has published an article explaining... [Read more]

Accurate sales forecasts are crucial for businesses to manage inventory levels effectively, ensuring that they meet customer demand without overstocking. They also enable better financial planning, helping companies allocate resources efficiently and make informed decisions for growth. HubSpot has published a new video ‘How... [Read more]

The latest ‘My First Million’ podcast episode is titled “10 AI Business Ideas From The Queen of AI ft. Sarah Guo”. The podcast covers the following: IDEA: AI companions IDEA: AI interior design / professional headshots IDEA: A richer version of The Sims The speedy way to do this if you’re non-technical IDEA: Your Personal... [Read more]

SEO Analyzer Wizard solves a universal problem that webmasters and site proprietors grapple with: the constant evolution of search engine ranking criteria. If you’re finding it hard to get your website noticed on Google, Yahoo, or Bing, it might be because your SEO practices aren’t in line with the most recent criteria. To appear on the... [Read more]

Instagram Broadcast Channels are a feature that allows creators to send one-way messages to their followers, providing a new way to share updates, behind-the-scenes content, and exclusive information. Followers can react to messages and participate in polls, creating an interactive experience within the platform. Blogging Wizard has published ‘Instagram... [Read more]

Great prompts are crucial when using AI technology as they guide the model to generate relevant and accurate responses. Clear and well-defined prompts can lead to more precise and insightful outputs, enhancing the overall effectiveness of AI applications. Molly McHugh-Johnson has published an article featuring five tips for writing great prompts for... [Read more]

PR blogs, or public relations blogs, are digital marketing tools companies use to earn backlinks, drive website traffic, and expand their reach beyond their traditional target audience. Think of them as a bridge between the brand and the general public, offering a way to communicate and build relationships. Go Fish Digital has published ‘A Copywriter’s... [Read more]

AISellers is a pioneering AI application that serves as a comprehensive digital marketing team. It's designed to help anyone, regardless of their expertise, to advertise, market, or sell any product or service online, driving traffic and increasing leads and sales. ... [Read more]

Technical SEO focuses on optimizing a website’s infrastructure to improve its visibility in search engines. It includes elements like site speed, mobile-friendliness, and structured data, ensuring that search engines can easily crawl and index the site. Search Engine Journal founder Loren Baker has made available a replay of the webinar ‘SEJ... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Sell Your Marketing Agency’ featuring Veronica Romney. This episode covers the following: How to Determine Whether You Should Sell Your Marketing Agency The... [Read more]

Marketing newsletters are vital for maintaining customer engagement and building brand loyalty by providing valuable content and updates. They also serve as a direct communication channel, allowing businesses to share promotions, product launches, and company news with a targeted audience. HubSpot contributor Laura M. Browning has published an article... [Read more]

Cookies are small data files stored on users’ devices that track their online activity, allowing marketers to deliver personalized ads. They play a crucial role in digital marketing by helping businesses analyze user behavior and optimize advertising strategies. Content Marketing Institute has published a new video ‘Cookies Are Back on Marketers’... [Read more]

Convertioo is new software that empowers you to leverage social proof notification widgets to drive more engagement and conversions on your website - all on autopilot.... [Read more]

Emerging marketing opportunities include leveraging artificial intelligence for personalized customer experiences and utilizing social media platforms like TikTok and Instagram for influencer partnerships and targeted advertising. Stefanie M. Marrone published an article featuring 15 proactive marketing strategies for growth in August. She says, “Here... [Read more]

Google Search Central has published a new video ‘Internationalization & hreflang’. The GSC team says, “Managing websites that use different languages and serve different countries is no easy task. That’s why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what’s making... [Read more]

User-Generated Content (UGC) is crucial for building trust and authenticity in digital marketing. It allows brands to showcase genuine customer experiences, enhancing credibility and engagement. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘UGC Strategy: Boosting... [Read more]

Competitor analysis tools help businesses monitor and evaluate their competitors’ strategies, strengths, and weaknesses. These tools provide insights into market trends, keyword rankings, and content performance, allowing companies to stay competitive and refine their own strategies. Ahrefs contributors Mateusz Makosiewicz and Michal Pecánek... [Read more]

Email is a key piece to any marketing team’s overall strategy. It allows brands to develop long-term relationships with their customers and move them toward conversion. MarketingProfs is hosting a webinar ‘Driving Results Through Email: Maximize Deliverability and Engagement’ on Thursday, August 8, 2024, at 2:00 pm ET. The MarketingProfs... [Read more]