AWeber has published ‘Mastering email nurture campaigns: A guide to boosting customer engagement’. Rhonda Bradley says, “In this guide, you’ll discover how easy it is to create automated email campaigns that nurture leads through the sales funnel and increase your engagement and sales — with very little effort on your part. What... [Read more]

The digital experience landscape is the sum of a customer’s digital interactions with a brand, product, or service. It’s also known as DX. Digital Marketing Depot has published a new white paper titled ‘Navigating the Digital Experience Landscape’. The DMD team says, “Digital experience teams — the marketers and developers... [Read more]

A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals. Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix. He says, “Audiences vary so much between industries, products, and service... [Read more]

YTSuite 2.0 has just been released at 11:00 EST, January 15, 2024. What is YTSuite? YTSuite is an all-in-one, easy-to-use cloud app that does everything needed to create highly profitable Adwords and YouTube advertising campaigns for local businesses. This groundbreaking app comes with agency rights, allowing you to run a YouTube advertising agency... [Read more]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring the PPC marketing trends for the year 2024. The SEJ team says, “We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With... [Read more]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections... [Read more]

Content Sparks has just released a new PLR Course that you can teach: Create Your Essential Marketing Collateral. Using this content to build training of your own for your clients (either in person or online), you can create your own course, branded with your name, that helps small businesses and entrepreneurs build a set of vital print and digital... [Read more]

Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website. MOZ has published the latest episode of the Whiteboard Friday video ‘CRO Misconceptions Every SEO Should Know’ featuring Ayat Shukairy. The MOZ team says, “Conversion Rate Optimization doesn’t happen... [Read more]

This is a reminder for the Adweek webinar to be held on January 16, 2024. Social media’s confluence of sights, sounds and (very opinionated) minds can also create brand safety headaches for advertisers. But marketers no longer have to sacrifice performance to ensure their ads are presented in the right context. Adweek is hosting a webinar ‘CTV... [Read more]

Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications,... [Read more]

Allaxe Gan has just released his Mega Digital Bundle, containing 3,000 e-books and 200 Videos, all with PLR Rights and MRR rights You can edit the e-books, add your name to them, and sell them without any royalties being due. You keep all the proceeds. If you would prefer, you could even give them away to people who sign up for your list. Editing the... [Read more]

HubSpot has published a new video ‘How to Set SMART Goals for Your Business in 2024’. The HubSpot team says, “If you want to learn how to make your goals achievable this year, it pays to be SMART. Setting goals isn’t something you should rush into without an action plan—and that’s where the SMART goal framework comes... [Read more]

Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Join Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Steven van Vessum, Conductor’s Director of Organic Marketing, for an inside look at the top trends, priorities,... [Read more]

B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar... [Read more]

We have mentioned Michael Chaney in these pages before. His latest product, Partner & Profit, is available for a limited time. He doesn't say how long. The idea is that you will help him market his products and, in return, receive excellent commissions.... [Read more]

Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this... [Read more]

Search Engine Journal has published a new e=b00k titled ‘SEO Trends 2024’. The SEJ team says, “Search is going through one of the biggest transformations in recent memory. We asked 21 top SEO experts how to adapt and maintain your competitive edge. If you’re looking for ways to level up your SEO strategy and prepare for the year... [Read more]

Content Marketing Institute has published a new video ‘Retail Media Networks Uplift Ad Growth’ featuring content marketing predictions for 2024. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. According to media agency GroupM, paid advertising is... [Read more]

It's surprising (to us, anyway) how much frame-ready art is bought online. Amy Harrop noticed that,though, and researched how free AI tools could be used to create attractive wall art to be sold on Etsy, Amazon, and elsewhere.... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? Explore a creative way to get more... [Read more]

Copyblogger has published the latest podcast episode ‘How to Make Thousands On A 1k Person Email List’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “This week we have another throwback episode. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about how media... [Read more]

Digital PR, short for Digital Public Relations, is a marketing strategy that helps brands increase their online presence and reputation. It’s a measurable tactic that can help drive brand awareness, website traffic, and sales. MOZ contributor Amber Buonsenso has published an article featuring useful tips for driving sales with Digital PR. She... [Read more]

JavaScript is a high-level, interpreted programming language. It is one of the three core technologies of the World Wide Web, along with HTML and CSS. JavaScript is used to make web pages interactive and to add dynamic content to web pages. It is also used to create server-side applications with Node.js. Semrush has published ‘The Beginner’s... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s... [Read more]

With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations. Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST. The Adweek team says, “Uncover why a... [Read more]