SEO ranking refers to a website’s position on search engine results pages (SERPs) based on its relevance and quality. Ranking factors include keywords, backlinks, site speed, mobile-friendliness, and content quality, which influence visibility and traffic. Semrush has published ‘Your Guide to SEO Ranking and Ranking Factors’. Rachel... [Read more]

Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’. Shelly Walsh says, “In this article, we will be looking at how businesses can get started using TikTok for marketing and how you can take full advantage of this short-video platform for your brand. Why Use TikTok For Marketing? TikTok exploded onto... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How Beehive Uses ‘Drop Marketing’ To Create Buzz’. The HubSpot team says, “Kipp and Kieran dive into the world of ‘drop marketing’... [Read more]

1. Overview of LucidFluencer AI LucidFluencerAI allows you to create a highly engaging social media influencer effortlessly. This innovative tool generates influencers that are always active, compliant, and capable of going viral, enabling you to build an influencer empire without personal involvement or compromising on quality. You may have noticed... [Read more]

A Marketing Strategy Framework is a structured approach for businesses to identify target audiences, define value propositions, and outline tactics to achieve marketing goals. It helps streamline decision-making, ensuring consistency and effectiveness in reaching and engaging customers. Social Media Examiner... [Read more]

For as long as any of us can remember, the idea of organizing marketing content into an editorial calendar has been the default. Content Marketing Institute is hosting a webinar ‘The People vs. The Editorial Calendar’ on Thursday, January 9, 2025, at 1.00 pm EST. The CMI team says, “Join Ryan Brock, chief solution officer at DemandJump,... [Read more]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024’s Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at... [Read more]

In a recent eye-opening webinar, John Thornhill and Omar Martin unveiledMaster Affiliate Profits (MAP), a transformative system set to redefine the affiliate marketing landscape. The session, which you can watch here, highlighted the shortcomings of existing affiliate platforms and introduced their plan to upend affiliate marketing. The webinar elicited... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Internal, International, and Subdomain Cannibalization’ featuring Jon Earnshaw. He says, “My name is Jon Earnshaw. I’m the Chief Product Evangelist at Pi Datametrics, and today, I’m going to be talking about a subject that has been super close to my heart... [Read more]

Instagram’s latest algorithm updates prioritize authentic engagement, rewarding content that fosters meaningful interactions. For business owners, this highlights the importance of creating relatable, interactive posts to boost visibility and connect with their audience effectively. The latest ‘HubSpot Marketing’ video is titled... [Read more]

Lead generation tools are essential for identifying and attracting potential customers, helping businesses expand their client base. They streamline data collection, automate follow-ups, and improve conversion rates effectively. HubSpot contributor Jason Levin has published an article on using free SaaS tools as for lead generation. He says, “In... [Read more]

Anticipation marketing involves creating excitement and demand for a product or service before its launch. It leverages teasers, pre-orders, and sneak peeks to build curiosity and engage audiences early. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Anticipation... [Read more]

LeadsMate AI is for you if you are prepared to elevate your lead generation strategy? If you’re tired of pursuing leads that don’t deliver and juggling various costly tools, it’s time for a change of strategy. LeadsMate AI is launching today, and you’re invited to get an exclusive first glimpse during the pre-launch webinar at 10 AM EST/NYT... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘How to drive conversions with influencer marketing’. The Wix team says, “Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don’t? Wix’s Mordy... [Read more]

By 2025, TikTok marketing is expected to focus on hyper-personalized content and advanced AI-driven analytics for precise audience targeting. Brands will leverage immersive trends, influencer collaborations, and shoppable videos to boost engagement and sales. Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’. Shelley... [Read more]

Global marketing involves promoting products or services across multiple countries, adapting strategies to diverse cultures and markets. It helps businesses expand their reach, build brand awareness, and drive international growth. HubSpot contributor Hannah Fleishman has published an article featuring 13 businesses with brilliant global marketing strategies. She... [Read more]

Selling video courses crafted by others is currently one of the simplest ways to build an online business. Platforms like Udemy and Teachable validate this approach, where numerous users purchase courses created by different individuals.... [Read more]

AI transforms marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency, targeting, and engagement, leading to better business outcomes. Digital Marketing Depot has published a new guide ‘Building the AI feedback loop for PPC’. The DMD team says, “The power of AI in marketing is... [Read more]

Organic search analytics involves analyzing unpaid search engine traffic to understand user behavior, optimize keywords, and improve website performance. It helps businesses refine SEO strategies, enhance visibility, and drive meaningful engagement. Content Marketing Institute contributor Dennis Shiao has published an article featuring useful strategies... [Read more]

Backlinks boost a site’s authority and credibility, signaling trustworthiness to search engines. High-quality backlinks improve search rankings and drive organic traffic. Semrush has published a new video ‘How to Create Backlinks to Your Site’. It covers the following: What are Backlinks and how do they work? (Definition & Importance) Why... [Read more]

This innovative tool provides access to over 22 million multimedia assets, featuring a powerful drag-and-drop design app and AI-driven image enhancement capabilities. It introduces a unique CLICK - CUSTOMIZE - PROFIT model, enabling you to launch a professional design and social media agency in just minutes.... [Read more]

Direct-to-consumer (DTC) marketing enables brands to sell products directly to customers, bypassing traditional retail channels. It focuses on personalized experiences, leveraging digital platforms to build strong customer relationships and drive brand loyalty. Digital Marketing Institute has published a new episode of ‘Ahead of the Game’... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How AI Is Changing Product-Led Growth At Hubspot’ featuring Chris Miller. The HubSpot team says, “Kipp and Kieran dive into the transformative... [Read more]

A content audit systematically evaluates existing content to assess its performance, relevance, and alignment with business goals. It helps identify gaps, optimize strategies, and improve user engagement through actionable insights. HubSpot contributor Kayla Carmicheal has published an article on running a content audit in 2025. It is based on tips... [Read more]

Paid media marketing uses advertising platforms like Google Ads and social media to promote content and reach targeted audiences quickly. By optimizing budgets and leveraging data-driven strategies, it ensures measurable results and maximized ROI. Search Engine Journal contributor Brooke Osmundson has published an article on paid media marketing in... [Read more]

Email marketing in 2025 leverages advanced AI and personalization to deliver highly targeted, engaging content tailored to individual customer preferences. With dynamic design and integration of interactive elements, it remains a cost-effective tool for boosting engagement and driving conversions. Search Engine Journal contributor Ben Steele has published... [Read more]