A soft sell is a sales strategy that uses subtle and casual tactics to build a relationship with a buyer over time to eventually persuade them to make a purchase. HubSpot contributor Lestraundra Alfred has published a comprehensive article on soft selling. She says, “Consumers are becoming increasingly skeptical of media, advertising, and being... [Read more]

With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. Digital Marketing Depot is hosting a webinar ‘Reshape Your Marketing with GPT’ on Tuesday, July 18, 2023. The DMD team says, “AI can help with drafting... [Read more]

Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of... [Read more]

MotoAI is being released today. Vivek Gour has created this brand new AI technology that redefines how to create profit making websites, landing pages, videos, and much more so you can scale your business like never before. He is holding an exclusive invite-only call on June 15th at 10:00 AM ET/NY. Register Here. Limited Seats Open. MotoAI Webinar Here’s... [Read more]

Content Marketing Institute has published a new video ‘How to Fix Marketing’s Budget Crisis’ featuring useful tips on fixing your marketing budget. The CMI team says, “The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose. Gartner’s latest CMO Spend and Strategy survey... [Read more]

Digital Marketing Institute has published a new video ‘Google: The Future of Search and Content’. The DMI team says, “Looking to see how marketing professionals are actually using AI in their daily life? Listen in to @WillFrancis and @DannyRichman about what’s new in how AI is affecting marketing – this week they have a... [Read more]

Meta description tags inform and interest users with a short, relevant summary of what a particular page is about. Search Engine Land contributor Sam Hollingsworth has published an article featuring nine tips on writing a meta description that gets clicks. He says, “Below are nine tips to ensure you’re giving each webpage the best possible meta... [Read more]

If you’re looking to build an email list quickly and efficiently, then Email List Building Gold 2.0, known as “the ultimate email marketing system”, may be what you need. With its guidance, you can easily create and manage high-quality email lists. Professional results are what you are looking for? Then check this out. Sign up now... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Marketing Agency: Scaling With Intention’ featuring Karlyn Ankrom. The SME team says, “Ready to bring on more clients? Wondering how to augment and allocate resources as you grow? Discover how to put the right processes and... [Read more]

HubSpot has published a new video ‘Youtube SEO Tips 2023: Must Watch Metrics to Grow Your Channels’ sharing useful tactics to improve your YouTube marketing. The HubSpot team says, “Are you getting the most from your YouTube content? If not it might be because you’re not measuring Click Through Rate, Average Viewing Duration and... [Read more]

Case studies can help you capture your prospects’ attention and make an authentic appeal. Content Marketing Institute contributor Ann Gynn has published an article featuring three tips to create case studies that turn prospects into buyers. She says, “Let these three strategies and four examples help you develop case studies that will shake... [Read more]

Alessandro Zamboni and Paulo Gro, two industry veterans, have just released Recipes Prompts Empire. In this ChatGPT “cookbook” (pardon the pun), you will get instant access to a treasure trove of 360 expertly-crafted ChatGPT prompts that will revolutionize how you create recipes from start to end. They seem to have have cracked the code... [Read more]

HubSpot contributor Erica Santiago has published an article featuring 10 ChatGPT Alternatives for Marketers She says, “If you’re looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. BardGoogle’s experimental conversational generative AI chatbot uses NLP and machine learning to respond quickly... [Read more]

Crawling is the process used by search engine web crawlers to visit and download a page and extract its links in order to discover additional pages. Search Engine Journal contributor Jes Scholz has published an article explaining website crawling. She says, “A web crawler works by discovering URLs and downloading the page content. During this... [Read more]

This is a reminder for the MarketingProfs webinar to be held on June 15, 2023. MarketingProfs is hosting a webinar ‘Self-Learning AI in B2C Omnichannel Marketing and Beyond’ on Thursday, June 15, 2023, at 2.00 pm ET. The MarketingProfs team says, “AI has never been more top-of-mind for B2C marketers than it is right now. Register... [Read more]

Amy Harrop has just released Printable Sales Made Easy. This new training package with done-for-you content reveals how to make consistent printable sales. The easy-to-use DFY templates, resources, and tutorials provide the sales boost you need to be a successful printables seller. This comprehensive package includes: ➤ A Jam-Packed Training Guide... [Read more]

A technical SEO audit is a detailed analysis of the technical aspects of a website related to search engine optimization. Search Engine Journal has published the ‘Technical SEO Audit Workbook’ to help you perform an in-depth audit by gathering all the data and resources you need in one place. The SEJ team says, “This comprehensive... [Read more]

This is a reminder for the MarTech webinar to be held on June 15, 2023. MarTech is hosting a webinar ‘Your Customer Data Roadmap to Staying Ahead of the Competition’ on Thursday, June 15, 2023. The DMI team says, “The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers’... [Read more]

Web analytics tools are software designed to track, measure, and report on website activity including site traffic, visitor source, and user clicks. Ahrefs contributor Mateusz Makosiewicz has published an article featuring six web analytics tools. He says, “There are more website analytics tools than you’ll ever require. So here’s a list of... [Read more]

With Sellero, you can market digital products, courses, services, or any purchased agency/PLR/reseller rights products quickly. So there’s excuse for having products you have bought rights to or products you have created just gathering dust on your hard drive. Sellero is a revolutionary online marketing platform that enables you to swiftly launch... [Read more]

To achieve SEO success, you need a strong plan that paves the way for rewarding SEO campaigns. Search Engine Land contributor Andrew Holland has published an article featuring four steps to build a strategic SEO process. He says, “All good SEO stems from using a process. Here’s one you can steal: Ideation Strategy Implementation Success Let’s... [Read more]

Semrush has published a new video ‘How To Succeed in Content Marketing: All You Need To Know’ sharing useful tips for successful content marketing. The Semrush team says, “Having a content marketing strategy helps you speak to your ideal personas through various channels. As a result, you’ll be able to make meaningful connections... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketers and Creating Content That Sells’ featuring Martin and Lyndsay Huntbach. George B. Thomas says, “Marketers are often told to avoid “sales-y” content—to offer something helpful and customer-focused instead. But that doesn’t mean... [Read more]

This is a reminder for the SEJ webinar to be held on June 14, 2023. Search Engine Journal is hosting a webinar ‘Enhancing SEO Content Writing With AI: Opportunities & Challenges’ on Wednesday, June 14, 2023, at 2.00 pm ET. The SEJ team says, “AI content generators are here and ready to help you increase your content marketing... [Read more]