Blogging is a great way to promote your products and services. It enables you to expand your business. But it has to be a continuous process of publishing quality and relevant content. Ahrefs contributor Katy Mrvova has shared seven steps to help you create a winning blog content strategy. She says, “Among other things, a good blog can: Drive... [Read more]

In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover meaningful information in the larger data set. In Google Analytics, sampling is used for understanding campaign performance and improving future campaigns. OnlineMetrics contributor Paul Koks has published a post on how sampling works in Google Analytics... [Read more]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Ahrefs has published a new video titled ‘How to do Influencer Marketing to Grow Your Business’ to help you use... [Read more]

Because IM NewsWatch is an affiliate, we managed to snag you a link to get a free digital copy of the new book by Chris Munch and Jay Cruiz called “The Loci Cycle”. The sub-title is “How We Make Crypto Profits Without Buying Coins”. In the book they walk you through the simple, 3-step system they’re going to use to make Risk-Free Profits... [Read more]

Video content helps you attract more visitors to your website. With the invention of the embedding facility, it has become very easy to showcase video content on your website. HubSpot contributor Doug Bonderud has published a step-by-step guide to adding YouTube videos to your website. He says, “Video rules the digital media marketplace, but popularity... [Read more]

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. HubSpot contributor Caroline Forsey has published an article highlighting 28 case study examples every marketer should see. She says, “There’s no better way to generate more leads than by writing case... [Read more]

Content marketing helps you expand your presence online. By publishing quality content, you can win more and more customers. And to improve the content quality, it is important to measure the content marketing impact. Content Marketing Institute contributor Robert Rose has shared an article on setting objectives to measure the content marketing impact. He... [Read more]

Augment Suite lets you use (and sell) a unique service that virtually no one else is offering but every business needs. It is setting up Augmented Reality campaigns for businesses. Using Augmented Reality in e-commerce involves letting people view objects they want to buy inside their real-world environment. Until now, this advanced technology was available... [Read more]

Informa Connect and Content Marketing Institute are hosting Future Trends World Summit on October 26-28, 2021. For more than 10 years, Future Trends has united thousands of forward-thinking, creative and innovative people from around the world. For 2021, the conversation continues virtually, to discuss micro and macro trends disrupting how business... [Read more]

Social media platforms are growing and enabling several businesses to enhance their online reach. Every year, we see newer features added to these platforms which make marketing and promotions even easy. Social Media Today contributor Andrew Hutchinson has shared 26 predictions for social media marketing in 2022. He says, “There’s certainly... [Read more]

You win when your audience is engaged. That’s why you run webinars. But recently your audience seems tuned out. It’s not just you. It’s the firehose of crappy webinars making your audience reluctant to take the plunge on another event. Content Marketing Institute is hosting a webinar ‘Webinars Worth Watching: Why Nobody Attends Your Webinars... [Read more]

Instant Traffic App is an automated system available from a single dashboard that includes everything you need to generate sales by selling other people’s products. It includes multiple commission sources. You can make money using email, Facebook, Youtube, and multiple other sources, all from the dashboard. Instant traffic is included so you can build... [Read more]

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It comes from Google’s Search Quality Rater guidelines. E-A-T became well known after Medic Update in August 2018. Search Engine Journal contributor Kevin Rowe has published a guide called ‘E-A-T & Link Building: A Guide to Evaluating Prospects’. He says, “E-A-T... [Read more]

Personal websites help you project various elements. You can create a resume site, portfolio site, personal blog, and much more. HubSpot contributor Sophia Bernazzani has published an article highlighting 19 examples of great personal websites. She says, “Did you know 80% of businesses say a personal website is important when evaluating job... [Read more]

Social media platforms give you an opportunity to enhance your online reach. By creating a strong social media strategy, you can continue to grow the reach of your business. Social Media Examiner’s Lisa D. Jenkins has shared four ways to help you use TikTok Promote to reach new audiences. She says, “After months of testing, TikTok has released... [Read more]

Online Learning is the fastest growing market segment in the education industry with a surprising 900% growth since 2000. Tapping into this market gives you the opportunity to grow a substantial online business. ... [Read more]

Your content speaks for you and your brand. It helps you persuade your audience to take an action. Your content is the heart of your site. Without good content, you don’t have a good site. So all us webmasters and site owners need to be continually improving our content. Ahrefs has published a video “How to Create Content that’s “Better”... [Read more]

Your content marketing needs a variety of tools that can help you reach a wide audience and grow your business. With the right set of content marketing tools, you can achieve your sales target. Allwork contributor Cat Johnson has published an article highlighting 15 free content marketing tools. She says, “Here are 15 of my favorite content marketing... [Read more]

When it comes to video content publishing, YouTube is the place. It helps you reach one of the widest video communities on the web. Jeff Bullas has shared the top 10 Youtube optimization tips for beginners. He says, “With a rise in the kind of content being published, the race for getting better rankings is becoming increasingly cutthroat. What... [Read more]

Your marketing campaigns will not do as well and you’ll end up wasting time, money and effort if you are not using outstanding attention-grabbing multimedia creative content, such as pictures, videos, and memes, such as that in PixaStudio... [Read more]

Watch episode nine of Marketing Makers, CMI’s series for those who make marketing work. Watch the video to explore what a content strategy is and how you can create an effective one. Content Marketing Institute  [Read more]

Search Engine Journal contributor Manick Bhan has published ‘A Technical Guide to Google’s PageSpeed Insights Reports’. He says, “PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Screenshot from PageSpeed... [Read more]

On-page SEO is the practice of optimizing web page content for search engines and users. Search Engine Journal has published a new guide called ‘Complete Guide to On-Page SEO’ to help you better understand on-page SEO. The SEJ team says, “Our Complete Guide to On-Page SEO breaks down 11 elements to help you plan and conduct your on-page... [Read more]

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says,... [Read more]

Content Marketing Institue is hosting the Visual Storytelling Summit on November 3-4, 2021. This free event will cover video, visual storytelling, creative collaboration, creating improved digital experiences, and more. The CMI team says, “We’ll be featuring an encore performance of Amy Balliett’s Content Marketing World session “The Critical... [Read more]