How to Create a Brand SEO Strategy - IM NewsWatch, October 2, 2023

October 2nd, 2023 at 10:17 am EDT


 

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How to Modify Your Site Name in Google Search [Video]

Watch Google’s SEO Made Easy series video ‘How to Modify Your Site Name in Google Search’. The Google Search Central team says, “How does Google Search determine a website’s name? In this episode of SEO Made Easy, Martin Splitt discusses how to structure your website so that Google Search knows what your website is about.” SEO... [Read more]

Should you take every press appearance [Video]

Neil Patel has published a new video ‘Should you take every press appearance’. He says, “The question of whether one should accept every press appearance is a nuanced and strategic consideration that individuals, organizations, and public figures frequently face in the modern media landscape. In the age of 24/7 news cycles and the... [Read more]

Five Highlights from Content Marketing World

Content Marketing World, hosted by Content Marketing Institute, focuses on marketing. The 2023 event was held in Washington, DC from September 26–29. CMI has published an article featuring 5 highlights you may have missed at Content Marketing World. The CMI team says, “Now, content marketing creates a full-scale media operation inside marketing.... [Read more]

eCoverly Animated eCover creator (AI-powered) #ad

Adeel Chowdhry has just launched eCoverly, the latest creator of e-book covers and other marketing graphics. Here’s what you can do with eCoverly: ➤ Create animated eCovers that will capture your customers’ attention and boost your sales by up to 47%. ➤ Choose from over 1000+ pre-made templates, designed by the team of professional graphic... [Read more]

How to Create a Brand SEO Strategy [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create a Brand SEO Strategy’ featuring Miracle Inameti-Archibong. Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. MOZ  [Read more]

Is E-E-A-T A Ranking Factor? [Answered]

E-E-A-T is an acronym that stands for experience, expertise, authoritativeness, and trustworthiness. These are guidelines that Google’s quality raters use to evaluate the quality of search results. Search Engine Journal contributor Roger Montti has published an article explaining whether E-E-A-T is a ranking factor. He says, “Have you ever... [Read more]

Be gone SEO myths! [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Be gone SEO myths!’. The WIX SEO Hub team says, “Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on! When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So,... [Read more]

Last day to get Bookly Pro for low one-time price #ad

The launch week for Bookly Pro us ending tonight. If you need e-books or other materials created quickly by AI, then check it out. You can now switch to Bookly Pro to create and sell professional books & business documents like children story e-books, subjective e-books, fiction e-books, mystery e-books, science fiction e-books, novels, poems,... [Read more]

SEJ Lists 30 Best Landing Page Examples Of 2023

Landing pages are important because they help increase conversion rates and lower cost-per-acquisition. They are focused on a single goal, which matches the intent of the ad or email visitors clicked on to reach the page. Search Engine Journal contributor Annabelle Nyst has published an article featuring 30 best landing page examples of 2023. She says,... [Read more]

Ways To Optimize Your Website For Search Engines [Guide]

Digital Marketing Institute has published a new guide ‘Ways To Optimize Your Website For Search Engines’. The DMD team says, “In today’s digital age, the first thing most people do online is search for information. Whether it’s finding a product, a place, or just learning something new, we rely on search engines to help... [Read more]

A Social-First Approach to Budget-Conscious Marketing, October 26 [Webinar]

Social-first marketing can be an extremely effective solution for brands with limited resources. Adweek is hosting a webinar ‘A Social-First Approach to Budget-Conscious Marketing’ on Thursday, October 26, 2023, at 1.00 pm EDT. The Adweek team says, “Getting ahead of the curve can not only increase your brand’s value, but also... [Read more]

ApexEngine merges Microsoft Azur and Google Bard Content #ad

ApexEngine is your personal assistant that can help you create high-quality content, generate AI graphics, and respond like a human. This new AI tool is a state of the art app that helps you automate your business tasks and generate quality content and graphics with the power of A.I. The inventor, Ariel Sanders, tells us it is the world’s only Microsoft... [Read more]

The power of authenticity for marketing [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘The power of authenticity for marketing’. The WIX SEO Hub team says, “Should you drop the facade and present your true self to your customer base and audience? Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity... [Read more]

Live SEO audit | Quick wins and opportunities, Ocober 17 [Webinar]

WIX SEO Hub is hosting a webinar ‘Live SEO audit | Quick wins and opportunities’ on Tuesday, October 17, 2023, at 1.00 pm ET. The WIX SEO Hub team says, “Turn your site’s untapped potential into rapid SEO gains. Watch in real-time as our hosts, along with Search Engine Journal’s Angie Nikoleychuk, analyze a business website and... [Read more]

How to Improve Your Instagram Results: Small Changes With Big Impacts [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Improve Your Instagram Results: Small Changes With Big Impacts’ featuring Melissa Jade Beason. The SME team says, “Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? Discover... [Read more]

AI Creative Suite: video creator, shorts creator, graphics creator, writing tools #ad

AI Creative Suite was recently announced. It can create hundreds of traffic-getting shorts, videos, AI graphics, voiceovers, and chatbots, and do it in minutes using the power of ChatGPT 4.... [Read more]

How to Make Your Content Stand Out When Everyone is Using AI [Video]

Neil Patel has published a new video ‘How to Make Your Content Stand Out When Everyone is Using AI’. He says, “In the ever-evolving digital landscape, where technology continues to advance at an astonishing pace, the prevalence of AI in content creation and consumption is undeniable. From chatbots answering customer queries to algorithms... [Read more]

Google Launches ‘Introducing SEO Made Easy!’ YouTube Series

Google has launched the ‘Introducing SEO Made Easy!’ series on YouTube. The Google Search Central team says, “In this new series, Martin Splitt gives quick tips to website owners on how to make the most of their website on Google Search! Whether you’re a beginner or an experienced website owner, there are great tips for everyone!... [Read more]

The Modern Marketing Data Stack 2023 [Guide]

Digital Marketing Institute has published ‘The Modern Marketing Data Stack 2023’. The DMD team says, “As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great... [Read more]

ProfitReply AI: Cloud AI autoresponder for a one-time fee #ad

ProfitReply Ai is a brand-new autoresponder just released, with AI-supported simplicity. No more struggling to write every single email yourself or build a list. ... [Read more]

AI-Powered Marketing in 2024: A Playbook for Success, Ocober 24 [Webinar]

Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts.... [Read more]

Contextual Targeting For the Holidays: More Reach, Less Risk, October 25 [Webinar]

Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: More Reach, Less Risk’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your... [Read more]

Starting Your Own Marketing Agency [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Starting Your Own Marketing Agency’ featuring Melissa McClary Davis. The SME team says, “Want to start your own marketing agency? Wonder how other marketers make it happen? Discover how one agency marketer made the leap to agency owner.” Social... [Read more]

Do Offline Ads Work? [Video]

Neil Patel has published a new video ‘Do Offline Ads Work?’. He says, “In the age of digital marketing dominance, the question of whether offline ads still work is a pertinent one. With the rise of social media, search engine marketing, and other online advertising channels, some marketers may wonder if traditional forms of advertising,... [Read more]

The Marketer’s Guide to US Privacy [Guide]

Digital Marketing Institute has published ‘The Marketer’s Guide to US Privacy’. The DMD team says, “Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s Guide to US Privacy”. Discover everything you need to know about the enhanced... [Read more]

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