Today your business is backed by your active presence on different online channels. If you have good number of followers on various social media platforms, you can benefit from it. HubSpot contributor Rebecca White has shared 16 ways to build your online presence. White says, “According to Adaptive Marketing, 97% of consumers use the... [Read more]

 [Read more]

Lead generation is a key to continuous business growth. To get more people to your websites, you need to understand what they want and offer it to them. It could be done with data analytics. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at... [Read more]

SEMrush team has published a new video on ‘How to Create Google-Friendly FAQ’ featuring Jason Barnard. In this video, Barnard shares some useful strategies on getting SEO advantage by creating Google-friendly FAQ for your websites and blogs. Barnard says, “Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am... [Read more]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will... [Read more]

Social media marketing can help you to reach more people online and convert them into customers. Pinterest is one such network used by brands and marketers to reach their target audience. SEMrush team is hosting a webinar on ‘Traffic, Leads, and Sales: Everything You Need to Know About Pinterest SEO’ on Tuesday, November 5, 2019. Webinar... [Read more]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October... [Read more]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00... [Read more]

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising. To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast... [Read more]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured... [Read more]

To continuously get a flow of visitors to your website, it is important to deliver a satisfying customer experience. And a great experience begins with your website speed. MonsterInsights contributor Aazim Akhtar has shared article on improving your WordPress website speed with the help of Content Delivery Network (CDN). Akhtar says, “There... [Read more]

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar... [Read more]

Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps. Social Media Examiner’s Lynsey Fraser has published an article... [Read more]

By verifying your Facebook Page you can get blue verification badge which lets people know that a Page or profile of public interest is authentic. Social Media Examiner’s Grace Duffy has published a new podcast episode on ‘Facebook Page Verification: What Marketers Need to Know’ featuring Gavin Bell. Listen to the podcast to... [Read more]

Merkle’s Carolyn Ward has published a comprehensive checklist to help you make more sales on Amazon during the 2019 holiday season. Her article is divided in three sections – pre-holiday, peak-holiday and post-holiday. Ward says, “In the blink of an eye, the holidays are already somehow right around the corner, and demand is... [Read more]

You can use search engine optimization to reach both local and international audience to create more sales. You need to choose an appropriate way to reach the right audience. Portent contributor Kyle Freeman has shared nine ways to target international users with the help of SEO. Freeman says, “88 percent of the world’s internet population... [Read more]

Machine learning helps you to quickly label and analyze huge data sets to improve your marketing efforts. 66% of marketing leaders believe that automation and machine learning can enable their team to focus more on strategic marketing activities. MOZ team has published a new Whiteboard Friday video ‘Machine Learning 101’ featuring Britney... [Read more]

WordPress helps you to develop cost-effective websites which can be updated from anywhere with its easy to use interactive platform. One of the key features of WordPress is its ability to allow you create responsive websites. Quick Sprout team has shared a nine step guide to create your next website with WordPress. Quick Sprout team says, “I’ve... [Read more]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting... [Read more]

According to an eMarketer report, Amazon is third largest digital ad platform in the US. Amazon’s total digital advertising share is expected to reach 7% in 2020. CMS Wire contributor Dom Nicastro has shared an article on whether marketers should consider Amazon for advertising. Nicastro says, “It’s not all rosy in the Amazon Ad... [Read more]

The Google Webmasters team has announced a new training series ‘Search for Beginners’ to help people easily create their online presence with right SEO strategies. Webmasters team says, ” Welcome to Search for Beginners, a new fully animated series for anyone who is interested in learning the basics of creating an online presence... [Read more]