How to Create Engaging Webinar Content - IM NewsWatch, April 16, 2020

April 16th, 2020 at 9:56 am EDT


 

IM NewsWatch

Thursday, April 16, 2020

Connecting with Your Audience Live on Social [Twitter Chat]

Social media platforms help you to expand your online reach and connect with your target audience. This can help you to promote your business and increase sales. Social Media Today is hosting a live Twitter chat ‘Connecting with Your Audience Live on Social’ on Tuesday, April 21, 202 at 12 p.m. ET. Talking about the Twitter chat,... [Read more]

How to Create Marketing Your Audience Demands [Video]

ON24 and Econsultancy have made available the replay of a webinar ‘How to Create Marketing Your Audience Demands’ to help you create audience-centered marketing campaigns. Watch this webinar recording to learn the following: Keys to creating engaging experiencesHow to transform webinars into rich audience experiencesCreating... [Read more]

Six Ways to Improve Your Marketing EQ Now

Emotional quotient (EQ) or emotional intelligence is the ability to understand, use, and manage your own emotions. Effective marketing requires both intelligence quotient and emotional quotient. In the stressful situations like COVID-19, effective emotional quotient approach can help you to give an edge to your marketing. Portent contributor... [Read more]

Does your website comply with the Americans with Disabilities Act?

The Americans with Disabilities Act (“ADA”) is designed to assure there is no discrimination against people with physical limitations, such as blindness, paralysis, deafness, etc.) It started with physical structures, such as building design, sidewalk design, etc., but has progressed to assure that websites are designed for people with disabilities,... [Read more]

How to Create Engaging Webinar Content

Webinar is one of the most popular tools to connect with your audience and share knowledge. By hosting engaging webinar, you can establish yourself as an authority in your domain. Content Marketing Institute contributor Shane Barker has shared a five step process to create great webinars. Barker says, “Once an underused content marketing... [Read more]

Can I Send Cold Pitches During Coronavirus? [Video]

The term cold pitching refers to the process of sending emails to targeted groups of people in order to convince them to be your customer. In other words a cold pitch is an email or email campaign to a potential buyer. There are mixed opinions on whether you should send such emails. The Entrepreneur magazine contributor Jason Faifer has published... [Read more]

‘Strengthen Your Finances During Quarantine with eBay at Home’ Webinar April 22 [Webinar]

Due to the COVID-19 pandemic, staying at home is the best way to stay safe. Also this is an opportunity to do something new that helps you to create a new stream of income by building an online business. The Entrepreneur Magazine team is hosting a webinar on ‘Strengthen Your Finances During Quarantine with eBay at Home’ on Wednesday, April... [Read more]

Content Sparks PLR: Get expert-written emails for your business #ad

Today at 9:00 EDT, Content Sparks is releasing a collection of 50 PLR Emails. These are expertly written emails you can use in your business. Depending on your target audience, you can get all, or a subset of, the emails. They come in 5 packs of 10, with each covering a different popular topic... [Read more]

Avoid These Facebook Ad Campaigns Mistakes

When it comes to advertising on social media, Facebook has created a big advertising opportunity for businesses. According to WordStream’s Margot Whitney, Facebook has 1.49 billion members worldwide and 22 billion ad clicks per year. You can make most from your Facebook advertising efforts by creating the campaigns that attract more audience... [Read more]

Six Ways to Improve Your Email Marketing

According to Validity’s The State of Email Marketing report, email is one of the most important and effective marketing channels. The report states that when the companies increase their email marketing effectiveness, they report annual revenue growth. MarketingProfs contributor Tom Sather has shared six ways to help you improve your email... [Read more]

‘Maximizing Your Marketing Potential in an Uncertain Business Climate’ Webinar April 24 [Webinar]

Capacity building is something you need to work on to face the challenges created by the COVID-19 pandemic. By finding new ways to deal with the uncertainty, you can come out with the viable solutions to grow your business. Content Marketing Institute is hosting a webinar ‘Maximizing Your Marketing Potential in an Uncertain Business Climate’... [Read more]

You have probably heard of Russell Brunson. He's the online marketer who started, while he was still in college, by selling plans online to build a gun that shoots a potato (he is from Idaho, after all). That was just the beginning. He has gone on to become a well-known online marketing expert. You may have seen him in a guest spot of the TV show... [Read more]

eCommerce Digital Marketing Workshop, April 17

Tim Cameron, CEO of Exposure Ninja is hosting ‘eCommerce Digital Marketing Workshop’ on Friday, April 17, 2020. The following sessions will be conducted during the workshop: Traffic patterns and observations about what’s going on nowRequest for attendees to submit their websitesLive feedback and strategy with tons of Q&A. Cameron... [Read more]

‘Creating Content Experiences for the WFH World’ Webinar April 29 [Webinar]

The COVID-19 pandemic is going to bring in a huge change how people work. The WFH (work from home) concept is going to be seen as one of the most preferred options in the digital world. To meet the needs of your market in the WFH world, you need to create content that helps them in the new environment. Content Marketing Institute is hosting... [Read more]

Facebook Shares Four Ad Measurement Strategies

Facebook has shared four ad measurement strategies that you should adapt during the COVID-19 pandemic. The Facebook team says, “Below, we briefly cover four strategies for understanding advertising performance during extraordinary circumstances. In our guide, Adapting Your Ad Measurement Strategy for COVID-19 Impact, we explore each... [Read more]

How to get sites and videos ranked on page 1 Of Google, YouTube #ad

Page 1 of Google; that's every marketer's dream. If your site isn't on page 1, Google will send you almost no traffic at all. Searching on YouTube works the same. The videos listed first get almost all the traffic. Your video needs to be right near the top for it to do you any good... [Read more]

‘How to Adapt Your Social Media Strategies’ Webinar April 17 [Webinar]

An effective social media marketing strategy can help you to reach more audience and promote your products. You can establish your presence on all major social media platforms for better results. Buffer is hosting a webinar ‘How to Adapt Your Social Media Strategies’ on Friday, April 17, 2020. The following speakers will speak during... [Read more]

Twitter’s Periscope (periscope.tv) Service

Major marketers have started using Periscope in their promotions. But some small businesses and individual marketers are not yet on board. This introduction may help you find a way to use Periscope in your business. What is Periscope? Periscope is Twitter’s streaming video app that allows you to watch and broadcast live video from all across the... [Read more]

Content Marketing: The Ultimate Beginner’s Guide to What Works [E-book]

Content marketing can help you attract leads, win more sales, and grow your business. Search Engine Journal has published a new e-book ‘Content Marketing: The Ultimate Beginner’s Guide to What Works’ to help you learn content marketing and improve it if you already know it. The SEJ team says, “Search Engine Journal’s... [Read more]

Beginning marketer's guide to earning consistent passive income #ad

Fergal Downes, an Irish marketer, is spending the Winter (and early Spring) in the Canary Islands to avoid the harsh weather in Ireland. He, of course, needed to finance this vacation, and he did so using the methods taught in his new training, Empire. He reports that the passive income process he is revealing here allows him to spend his days on the beach, enjoying his vacation, while the system works for him... [Read more]

‘How to Write Your Face Off: Writing for Non-Writers’ Webinar April 24 [Webinar]

Effective writing skills can help you to take your marketing to another level. By creating engaging content that persuades your audience to take action, you can boost your sales. MarketingProfs is hosting a webinar ‘How to Write Your Face Off: Writing for Non-Writers’ on Friday, April 24, 2020 at 2.00 pm ET. The MarketingProfs team... [Read more]

Google Launches ‘YouTube Video Builder’

Google has launched ‘YouTube Video Builder’, a new tool to enable its users animate static assets such as text, images and logos, with music and transitions for ads on YouTube. Ali Miller, Director, Product Management, YouTube Ads says, “Because businesses of all sizes are strapped for time and resources and in-person video... [Read more]

31 Ways to Improve Instagram Marketing

According to HubSpot, Instagram gets one billion active monthly users and 500 million daily Instagram Stories. 80% of Instagram users follow at least one business, and 72% have purchased a product they’ve see on the platform. Sprout Social contributor Chole West has shared 31 ways to help you improve your performance on Instagram. West... [Read more]

Technical SEO: The Definitive Guide [Guide]

The Backlinko team has published ‘Technical SEO: The Definitive Guide’ to help you understand the SEO process and improve your search engine marketing. This six chapter guide covers the following: Crawling and indexingXML sitemapsDuplicate contentStructured dataHreflang. Technical SEO: The Definitive Guide Backlinko  [Read more]

‘Take the First Step: Creating A Great Name Is Your Starting Point’ Webinar April 16 [Webinar]

The COVID-19 pandemic has created a global slowdown. People are not able to go out of their homes. May be this would be the right time to launch your next business. After choosing your niche, the first thing that you need to think about is searching the right business name. Entrepreneur Magazine is hosting a webinar on ‘Take the First Step:... [Read more]

Four Ways to Increase Blog Traffic with YouTube

The success of your blog depends on how much traffic you are able to drive. By creating quality content and promoting it on social media, you can get more visitors. Video content creation is another way to get more visitors. Blogging Wizard’s Ann Smarty has shared four ways to grow your blog traffic with YouTube. Smarty says, “In... [Read more]

Marketing in the time of COVID-19

The current worldwide medical crisis has changed many things marketers are faced with. • Where we work; no more office (in the case of big business) or internet cafe (in the case of individuals) • What we can effectively (and properly) sell to people who fear for life, family and job • The content of our marketing messages; more public... [Read more]

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