How to Create 2023 Marketing Strategy - IM NewsWatch, January 6, 2023

January 6th, 2023 at 6:47 am EDT


 

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Daily SEO Fix: Discovered & Lost Backlinks [Video]

Watch the MOZ video ‘Discovered & Lost Backlinks’ in the Daily SEO Fix series. The MOZ team says, “One of the many gems in Moz Pro’s Link Research tools is the “Discovered & Lost” section. It’s where you can view all of the new backlinks your competitors have earned in the last 60 days — & the ones they’ve lost,... [Read more]

A Beginner’s Guide to Retention Marketing for Online Consumer Businesses [E-book]

WebEngage has published an e-book ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’. This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of a company. Download this e-book to learn the following: What are the traditional ways... [Read more]

Understanding Web3 Through a Marketing Lens[Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. The MarketingProfs team says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving the... [Read more]

The Click Engine: 100% real buyer traffic to any link you want #ad

Jeff Ayman wasn’t having much success online. He researched his problems, found solutions, and wrote The Click Engine to tell you what he found that works for him (and he says it will work for you, too.) His main problem was traffic; not just any traffic, but people interested in buying the products he was promoting – people who would click... [Read more]

Chrome Extensions for Better SEO Performance

Google Chrome features different types of extensions to make users’ lives easy. There are several extensions for SEO too. iloveseo.com contributor Brian Harnish has published an article featuring 32 best SEO Chrome extensions. He says, “We have compiled a list of 16 of the best free chrome extensions that will help you optimize your site... [Read more]

Guide to Create 2023 Marketing Strategy

A marketing strategy is a detailed, structured plan for your marketing efforts across a wide range of platforms and channels. HubSpot contributor Kayla Carmicheal has published an article featuring seven steps to create a complete marketing strategy in 2023. She says, “A marketing strategy will: Align your team to specific goals. Help you tie... [Read more]

22 Strategies to Get More Followers on Instagram

Search Engine Journal contributor Shelley Walsh has shared 22 tips to help you get more followers on Instagram. She says, “Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested: 1. Have A Plan & Create A Content Calendar... [Read more]

[Free Book] “123 Profit 3 Step System” #ad

Aidan Booth (author of 123 Profit)has just released a free time-sensitive video. In it, he tells about the amazing road trip he is about to take in a very special car. He’s going to be hitting Monaco, France, and Switzerland (all in a matter of days) with his final destination being a Mastermind Event in Lake Como, Italy. At this Mastermind event,... [Read more]

How To Analyze Your Competition’s SEO [Video]

Watch the Copyblogger podcast episode ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll... [Read more]

Six Steps to Create Your Social Media Content Plan

A strong social media marketing plan can help your plan and execute campaigns that help you achieve desired results. Search Engine Journal contributor Jason Hennessey has shared a six-step plan to create a social media content plan to increase user engagement, grow your following, and earn sales for your business. He says, “Creating a social media... [Read more]

Internet Marketing Explained

Semrush has published an article explaining Internet marketing. They have provided its definition, useful tips, and examples. The Semrush team says, “Internet marketing—sometimes referred to as online marketing or e-marketing—allows you to reach your audience through various channels. And no one channel is “right.” It will depend on... [Read more]

The Affiliate Product Creator's Handbook; how it's done #ad

When you build a product, the ideal is to build one many people ("affiliates") will want to promote. The Affiliate Product Creator's Handbook shows how one product developer did it.... [Read more]

SEO prediction from Brian Dean for 2023! [Video]

Semrush has published a new video revealing SEO predictions for 2023 featuring Brian Dean. The Semrush team says, “What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!” Semrush  [Read more]

SEO Trends 2023 [E-book]

SEO continues to be one of the most important elements in your business growth. It helps you reach your target audience and achieve your business goals. Search Engine Journal has published a new e-book ‘SEO Trends 2023’ featuring key trends that will dominate SEO in 2023. The SEJ team says, “We got answers from 24 of the industry’s... [Read more]

SEJ Shares Nine Steps to Creating A Social Media Strategy

You need a strong plan to achieve marketing success on social media platforms. A clear social media marketing strategy can help you drive more traffic and reach your target. Search Engine Journal contributor Brian Fredrick has published an article featuring nine steps to creating a social media strategy. He says, “The benefits of implementing... [Read more]

CodeHub: become a part of the $multi-billion software industry #ad

CodeHub lets you build your own Digital Product Selling Platform and start your own software selling business today. You can become an owner of a fully-functioning software selling platform (similar to AppSumo.com) that is pre-stocked with hundreds of software products.... [Read more]

Keyword Mapping: A Beginner’s Guide [Guide]

Keyword mapping is a process of assigning keywords to the relevant pages and creating a logical structure of the website based on keyword research. Search Engine Journal has published ‘Keyword Mapping: A Beginner’s Guide’ explaining the importance of mapping out your keywords as an essential part of a successful search engine optimization... [Read more]

Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck, January 31 [Webinar]

Heading into 2023, marketers continue to be not-so-subtly reminded that their brands must find a way to sustain and grow their business with less budget. Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper... [Read more]

When to Post on TikTok: A Simple Guide [Guide]

When it comes to social media marketing, you need to analyze the performance of your campaigns in relation to the day and time they were posted. HubSpot contributor Flori Needle has published ‘When to Post on TikTok: A Simple Guide’ sharing useful insights on the best time to post on TikTok. She says, “If you’re looking to increase... [Read more]

New Year 2023 PLR Bundle: 16 Products to call your own #ad

Jason Oickle's New Year 2023 PLR Bundle is a time-limited New Year offer that includes all the PLR internet marketing packages he released during 2022. You're getting 16 PLR Lead Magnet packages targeting many different sub-niches in the Internet Marketing category.... [Read more]

YouTube on what will go viral in 2023!

In the latest episode of YouTube’s official trends podcast, Brian Farnham has shared the video trends that will dominate the platform in 2023. He says, “With 2022 in the books, it’s a natural time for one to look back on the year while dreaming of what 2023 might bring. For YouTube’s new trends podcast, Like & Describe, that means... [Read more]

What Is A Good Conversion Rate For Google Ads? [Answered]

Koozai’s Senior Paid Media Executive Joaquin Lopez has published an article sharing the facts about a good conversion rate for Google ads. He says, “A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks... [Read more]

Understanding Upstream vs. Downstream Marketing

Upstream marketing focuses on creating long-term goals and considers the future of the business whereas downstream marketing looks at current customer needs and sets goals that are reachable in a short period of time. PPCexpo has published an article explaining Upstream vs. Downstream Marketing. The PPCexpo team says, “Upstream vs. downstream... [Read more]

Your Guide to Google E-E-A-T

The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise,... [Read more]

Three Ways to Achieve Marketing Success in 2023

2023 is hear and its time to plan your marketing and execute the already planned campaigns. Every year bring new opportunities and challenging and coping with them is a way to success. Martech Series contributor Paroma Sen has highlighted three things marketers need to pay attention to in 2023. She says, “Most marketers will spend the beginning... [Read more]

Eight Strategies to Optimize for Search in 2023

SEO has become the heart of business growth today. An effective SEO strategy helps your business grow beyond borders. Content Marketing Institute contributor Mike Murray has published an article featuring eight useful tips to achieve SEO success in 2023. He says, “As you start the new year, try these eight tips to keep your SEO thriving. 1. Review... [Read more]

Paid Search Tactics That Will Give You Brand Dominance in 2023, January 10 [Webinar]

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance... [Read more]

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