Data plays the pivotal role in your marketing initiatives. It helps you to target the right audience at right time and create more sales. Search Engine Journal is hosting a webinar on ‘How to Outsmart Your Competitors & Win Market Share Using Location Data’ on Wednesday, February 12, 2020 at 2.00 pm ET. SEJ team says, “Join... [Read more]

Search engine optimization is the backbone of any business that relies on Internet. By creating healthy SEO strategies you can give a boost to your business. Practical Ecommerce contributor Jill Kocher Brown has published an article highlighting six ways to find out your SEO performance. Brown says, “Gut feel. That’s how ecommerce... [Read more]

Chatbots allow you to improve customer experience by creating a customer support channel. Facebook Messenger has recently changed its bot policy. It is important to know what has changed for you. Social Media Examiner’s Grace Duffy has published a new podcast episode ‘Facebook Messenger Changes Bot Policies: What It Means for Marketers’. Duffy... [Read more]

Create stunning, relevant videos and spread them around popular social media platforms with Video Dashboard. This new software, being released by the Paul Ponna team, includes the first of its kind “Market Pulse Finder” technology that prowls the internet and processes millions of social and video posts every minute to find the trending... [Read more]

Content publishing is one of the best forms of digital marketing that helps you to win more customers. To make your content popular it is essential to put it in front of your customers. Social Media Examiner team has published a new video ‘How to Use Facebook Group Units to Organize Your Content’ featuring Bella Vasta to help you use... [Read more]

Podcast publishing is one of the most popular digital marketing tactics. It helps you to enhance your online reach and win more customers. Entrepreneur magazine team is hosting a webinar on ‘How to Get Your First 1,000 Podcast Listeners’ on Thursday, February 27, 2020 at 3.00 pm EST. Key Takeaways: Be able to develop your own podcast theme... [Read more]

You digital marketing efforts need to be focused on the goals you have set for your business and on how you are going to appeal to your audience. Entrepreneur magazine team is hosting a webinar on ‘Top 10 Digital Marketing Mistakes Small Businesses Make’ on Wednesday, February 12, 2020 at 2.00 pm EST to help you avoid common digital marketing... [Read more]

Alessandro Zamboni and Bruno Giannella are giving away a WordPress plugin that helps you find trending topics in your niche, WP Trend Keywords. Install this plugin on your site, then see top trending keywords from six search engines in real time. This tool helps you to locate new trends as soon as they go live, all over the world. One click and you... [Read more]

Your marketing investment should be well-thought so that it gets you desired ROI. Many a times we choose wrong marketing channel and our money is wasted. Entrepreneur contributor Estie Rand has shared six marketing money wasters. Have a look at this article if you are making any such mistakes. Rand says, “Here’s what I’ve... [Read more]

Empathizing with your prospects and customers is the best way to connect with them. It helps you to win their trust and grow business with them. Entrepreneur magazine team is hosting a webinar on ‘How to Harness the Power of Human Data to Build an Empathetic Brand’ on Tuesday, February 11, 2020 at 3.00 pm EST. Andra Maria Vaduva says,... [Read more]

Searchmetrics contributor Tyson Stockton has published a new podcast episode ‘2020 Predictions Month: SEO Predictions for the Media Industry’ featuring John Shehata. Stockton says, “Google’s efforts to own more of its search ecosystem is forcing media companies to re-examine their own branding efforts and how they use the... [Read more]

Jack Hopman's team has built a collection of websites for local businesses that you can upload, customize, and sell to local clients (or use yourself). The Rapify Local collection is so well designed that you can install a site, Hopman says, with just one click. CNN reports that 45% of local businesses still do not have a website. They need you to build a site for them... [Read more]

Effective marketing is the backbone of any business. You need to put in constant efforts to make it a winning formula that gets you the best ROI. Duct Tape Marketing is hosting a webinar on ‘Steps to Marketing Success for Professional Services Businesses’ on Tuesday, February 11, 2020 at 1.00 pm ET. In this session you’ll discover: Why... [Read more]

Your business performance depends on the way you address marketing and advertising. Creation of persuasive product marketing campaigns is a challenge but with creative efforts you can create the ones that attract millions. Marketing Week team has published a new guide ‘Supercharging Your Product Campaigns’ to help marketers create outstanding... [Read more]

Digital marketing continues to evolve and reach new heights with the development of new technologies. To optimally utilize the tech available for marketing you need to constantly experiment with it. Entrepreneur magazine team has published a new video ‘Digital Marketing Hacks for 2020’ featuring Carlos Gil. Entrepreneur team... [Read more]

You have been around for a while. You know things a beginner in your field needs to learn. Why not start a coaching program online and invite beginners to learn from you? This can be a good business and can be a big help to beginners in your field... [Read more]

Influencer marketing has brought a new channel for businesses to promote their products and services keeping their budget under control. But it has become a challenge to find out the right influencers online. Entrepreneur magazine contributor Lee Scarratt has shared five ways to help you spot fake influencers. Scarratt says, “The... [Read more]

A study conducted by eMarketer has revealed some significant findings on use of LinkedIn by marketers. According to the study, 50.3% of marketers will use LinkedIn for marketing and advertising purposes by 2021. In 2020, approximately 49.6% of companies with 100+ employees are expected to use this platform. eMarketer senior forecasting... [Read more]

By understanding human .psychology you can make your marketing irresistible. Research has revealed that empathizing with people is the best way to persuade them. eMarketer is hosting a webinar on ‘Empathy—The No. 1 Driver of Growth in 2020 and Beyond’ on Wednesday, February 12, 2020 at 2.00 pm ET to help you improve your marketing with... [Read more]

You have heard of Fiverr, Freelancer, Upwork, etc. They are sites where you can sell your services to other businesses. Now, you don't have to use these sites and give them a cut of your profits. You can have a marketplace with professional look and feel right on your own website, where you can sell your services without paying a 20% commission... [Read more]

To grow your business every day you need to reach more people and get loyal customers. Differrnt marketing platforms can help you to connect with your target audience and persuade them to take actions. Social Media Examiner’s Michael Stelzner has published a podcast ‘Developing Loyal Fans: The Future of Marketing’ to help you... [Read more]

Quality content helps you to win people’s trust. The objective of content creation needs to be help people first and than to convert them into customers. In the age of innovative digital tools it has become easy to create content in different formats. But clarity on what you need to create can make your efforts rewarding. Marketing... [Read more]

Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising... [Read more]

Log files are automatically created by a server. These file consist of various activities performed on your website. You can learn about the page requests you have received with the log files. Hallam’s Elliot Haines has shared an article highlighting the ways you can use log files for better SEO. Haines says, “For SEO purposes, we... [Read more]

Content creation should involve an in-depth research that helps you to identify what is in demand. Analyzing your prospects and customers’ content consumption habits you can move on to create the content people want. Target Marketing team has published a new white paper ‘Create Better Content Using Video Data’ to help you create... [Read more]

By using Google advertising solutions you can expand your online reach and create more sales. Since Google offers a variety ways to advertise your products and services it is quite a task to choose the format your business needs. Digital Marketing Depot is hosting a webinar on ‘Google Ads & Phone Call Conversions’ on Tuesday, February... [Read more]

SEO plays an important role in content marketing. By following the search engine algorithm changes and focusing right keywords you can achieve your content marketing goals. Impact contributor Liz Moorehead has published a new podcast episode ‘Top SEO best practices for content marketers in 2020’ featuring Franco Valentino. Moorehead... [Read more]