It is very important to have significant number of followers on your social media accounts. And to continue increasing the followers you need to keep your social media profiles fresh with creative and authentic content. HubSpot contributor Caroline Forsey has shared seven-steps to help you get genuine followers on Pinterest. Forsey says, “There... [Read more]

The Social Media Today contributor Pam Moore has published a new podcast episode titled ‘Content Marketing Strategy: Top 10 Mistakes Killing Your Success’. Moore says, “Check out the 190th episode of the Social Zoom Factor podcast in which we’ll discuss in top ten content marketing mistakes that could be killing your results.... [Read more]

The Industry Dive team has published a new white paper ‘State of the market report: The rise of localized social marketing’. This white paper elaborates tips and strategies to improve your social media marketing efforts. The Industry Dive team says, “Local consumers love to engage with local businesses — especially on social... [Read more]

The team of Matt Garrett and Tony Marriott have just released new software that will help you sell affiliate products(or your own product.) They call it Easy Pro Funnels. It is a web-based app that makes it easy to build a marketing funnel, including a squeeze page with a click magnet, a delivery page, and an upsell page. This software is intended to... [Read more]

LinkedIn is one of the top rated social networks for advertising and marketing your products and services. When it comes to social media usage, we need to comply with the needs and preferences of the people who are on the network. Some rules and regulations in your social media behavior can help you achieve better results from your social media... [Read more]

The eMarketer team has published a new episode of “Behind the Numbers” podcast series titled ‘Influencer Marketing: Stories, Fraud and Microinfluencers’. In this episode eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues... [Read more]

Jay Baer of Convince & Convert has posted a video replay of a webinar on ‘7 Ways to Use Video to Supercharge Your Demand Gen’. Baer says, “Join me for this broadcast where I showcase how to best leverage video to supercharge your demand gen and ABM programs. The entire session is only NINE minutes long. In the amount of time... [Read more]

Most list building methods require you to invest long hours working on adding names to your list. In return,they often give you marginal results. Bryan Winters has created List Building 2019 Made Easy, a ready to use training guide, that, he says, can "create profit-driving Mailing Lists and … higher ROI for your marketing efforts easily and quickly."... [Read more]

The Search Engine Journal team is hosting a webinar on ‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ on Wednesday, March 27, 2019 at 2.00 pm ET. The webinar will be presented by Danny Goodwin and Loren Baker. The SEJ team says, “For the last 18+ months, Search Engine Journal has been focused on improving... [Read more]

The SEMRush team has published a new ebook ‘Content Marketing Checklist – 25 Things that You Really Should Try in 2019’. This ebook features some useful tips for improving your content marketing performance in 2019. The SEMRush team says, “Ready to refresh your content marketing strategy this year? To help you discover... [Read more]

It is important to calculate your return on investment (ROI) in any form of marketing for channelizing your marketing and promotion budgets. The Content Marketing Institute contributor Shane Barker has shared a five-step guide to help marketers calculate their Influencer marketing ROI. Barker says, “To determine the success of your influencer... [Read more]

SQZin Leads machine is a simple viral traffic tool anyone can use without needing to create content. The social media giants have such as Facebook, Twitter and LinkedIn have lots of new content every day. Some of it is excellent, and you can feed that content, enhanced with your call to action, etc. to your list or your followers using the 2019 version of SQZin Leads machine... [Read more]

The ClickZ team is hosting a webinar on ‘Build Higher-Converting Audiences in Facebook & Google with First Party Data’ on Thursday, April 11, 2019 at 1.00 pm ET. The webinar will be presented by Tim Flagg, ClickZ Podcast Host andDigital Marketing Consultant, ClickZ and Blair Symes, Sr. Director of Content Marketing, DialogTech. The ClickZ... [Read more]

The MarketingProfs team has published a new podcast episode titled ‘How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts’. Kerry O’Shea Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside).... [Read more]

Instagram has announced the availability of new feature called ‘Checkout on Instagram’ to allow its users buy from 20 online brands without leaving the Instagram app. The Instagram team says, “Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app. When... [Read more]

Setting up an e-commerce site for the first time is no picnic when you do it all yourself. That's why you may want to look into xPressFunnels PRO. This cloud-based software, just released by Glynn Kosky, builds professional, deep, funnels automatically, based on the information you enter.... [Read more]

By conducting effective keyword research you can find the right niche and market for your brand and by optimizing such keywords you can rank higher in the search results. The Stone Temple team has shared a video featuring Eric Enge who explains the Ranking Content Quality Analysis (RCQA) technique to improve keyword research. Stone Temple team... [Read more]

The ClickZ team has published a new report ‘The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM’. The report will help you improve your marketing strategies through a CRM (Customer Relationship Management) roadmap. The ClickZ team says, “The “4Ps”— price, product, promotion, and place — have been the cornerstone... [Read more]

Social media advertising is beneficial in improving your sales and branding. The social channels let you connect with the specific audiences. And when it comes to advertising on LinkedIn, you get an opportunity to promote your products and services to the professionals. The WordStream contributor Mary Lister has shared ‘LinkedIn Advertising... [Read more]

Michael Cheney has just released new training that he calls The Gold Rush. In it, he shows you where the money is online and how to get it. The Gold Rush is a series of eye-opening videos showing you the quickest way to go from just starting out to making commissions online without having to spend a dime on marketing.... [Read more]

The Artificial Intelligence (AI) technology is enabling the businesses to improve their sales by allowing them to deliver more personalized campaigns. Have you thought of integrating AI into email marketing? To help you think in this direction, ClickZ contributor Emily Alford has shared case studies that deal with the integration of AI and email... [Read more]

The use of social media for marketing is inevitable. But sometimes the vast exposure offered by different social media sites becomes a distraction for the marketers. To help marketers save themselves from such distractions, Social Media Examiner’s Michael Stelzner has published an interview with Brian Solis. The interview covers points... [Read more]

The Ezoic Inc. team has published a new podcast episode titled ‘Video, Mobile & The Google March Core Update’. This episode features information on Google’s recent search algorithm update and how it is affecting the video and mobile publishing. The Ezoic team says, “Tyler and Shelby go over some highlights from Pubtelligence... [Read more]

Google has launched Google Tag Manager (GT) to help webmasters manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code. The biggest advantage of Google Tag Manager is – the flexibility it offers to everyone for managing the code without much technical expertise. The Marketing... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘Let Customer Reviews Drive Your Conversions’ on Thursday, April 4, 2019 at 1.00 pm ET. The DMD team says, “Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion... [Read more]

Bloomberg’s Spencer Soper has reported that Amazon is going to start showing videos ads in its mobile app search results. With this step, Amazon is set to target $129 billion digital advertising market dominated by Google and Facebook. Soper says, “The brief video spots appear in response to search results on the shopping app, valuable... [Read more]

HubSpot contributor Sarah Goliger has shared a guide to help you create Twitter Ads Campaigns. This guide elaborates various ways you can use to start advertising on Twitter. It also describes steps to set up your ad campaigns. Goliger says, “To expand your reach and grow your follower list on Twitter, consider supplementing your organic... [Read more]

Defining your goals is quite important before you start your marketing journey. Similarly when you think of launching you PPC (pay-per-click) campaigns, you need to be clear about your objectives and actions. The Search Engine Journal contributor Lisa Raehsler has shared five goals you can think about and set while implementing your PPC strategy.... [Read more]