A private blog network (PBN) is a network of websites created solely to link to another website and improve its organic search visibility. Semrush contributor Carlos Silva has published an article explaining Private Blog Networks (PBN) myths and the risks. He says, “We recommend that you avoid using PBNs altogether as a link-building tactic. Google’s link... [Read more]

Semrush has published a new video ‘How to Start a Business From Scratch: A Complete Checklist’ showing five pro-level steps to take when launching a new business. This video covers: Validate your idea Get super clear on who your customer is Get down to the business of starting a business Branding for your business Creating a website Choosing... [Read more]

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing... [Read more]

ContentReel solves a problem every modern online marketer has: Creating good quality videos, with meaningful content. Video is everywhere, and marketers who don’t use it are going to miss out on growing their business as much as expected or hoped. In 2023, to get attention and to be a major force in your category, you need to create and publish... [Read more]

Marketing personalization, also known as personalized marketing or one-to-one marketing, is the practice of using data to deliver brand messages targeted to an individual prospect. MarketingProfs is hosting a webinar ‘Personalization: The Key to Delivering ROI in 2023’ on Thursday, January 19, 2023, at 2.00 pm ET. The MarketingProfs team... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart. George B. Thomas says, “On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting... [Read more]

This is a reminder for the Digital Marketing Depot webinar to be held on January 18, 2023. Digital Marketing Depot is hosting a webinar ‘Analyze Social Media and Consumer Behavior for the Greater Good’ on Wednesday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Learn how Purdue University’s Center for Food Demand Analysis... [Read more]

123 Profit has gone live and the launch is underway. It will only be available for three more days after today (until Thursday night) so if it could work for you, don’t delay in investigating it further. You now have the chance to copy this ground-breaking 3-step system so you can build a successful business in 2023. Here are a number of key elements... [Read more]

Sitelinks are the additional links visible below the main URL of the search results on Google. Search Engine Journal contributor Corey Morris has published an article elaborating on the sitelinks and how you can get them. He says, “There’s no way to tell Google to show site links or to add or delete them directly. However, you do have specific... [Read more]

This is a reminder for the Content Marketing Institute webinar to be held on January 18, 2023. Content Marketing Institute is hosting a webinar ‘5 On-Demand Strategies to Scale Digital Content in 2023’ on Wednesday, January 18, 2023, at 2.00 pm EST. The CMI team says, “Watch Garrett Ruiz for his webinar, Building a Content Strategy:... [Read more]

HubSpot contributor Erica Santiago has published an article featuring survey results on the use of Twitter by marketers in 2023. She says, “When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.” Though most respondents said they have no plans to move their brand off the platform, 71%... [Read more]

Leadono is groundbreaking tech with smart LDO technology that finally allows you to effortlessly capture verified emails with just a touch or click &and grow your list virally on autopilot. You will be able to auto-build your subscribers list even without a website, and easily capture people’s emails from both social platform users and cream-of-the-top... [Read more]

Omnichannel marketing refers to an organization’s presence across multiple channels. These channels can include websites, apps, social media, and email, in addition to offline channels, such as brick and mortar retail stores or company events. Semrush has published an article explaining omnichannel marketing and tips to grow it. The Semrush team... [Read more]

This is a reminder for the MarketingProfs webinar to be held on January 18, 2023. MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar... [Read more]

Selling products on Pinterest is big business. With the right e-commerce strategy, you can get the best possible results from this platform. Search Engine Journal contributor Atul Jindal has published an article offering tips to use Pinterest for e-commerce. He says, “From investing in Pinterest ads to building a consistent posting schedule,... [Read more]

Anyone can use the power of AI (Artificial Intelligence) to build or enhance their online business, according to Renouf. Whether you are a beginner online or a seasoned professional, this is for you. It levels the playing field. Renouf says that those that use this succeed. Those that don't lose out on a remarkable way to grow their business. It is as simple as that.... [Read more]

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Digital Marketing Depot is hosting a webinar ‘Keep Customers Engaged Post Holidays and All Year Long’ on Tuesday, January 24, 2023, at 1.00 pm EDT. The DMD team says,... [Read more]

Search Engine Journal and HubSpot have made available an on-page SEO template to help marketers save time with content planning and rank higher on Google. With this SEO template, you’ll be able to: Organize your on-page SEO strategy Coordinate pages and keywords more easily Implement key SEO elements according to best practices Track changes... [Read more]

Semrush has published a new video ‘Knowing When to DIY or Outsource Your Digital Marketing’ featuring Brian Dean. The Semrush team says, “What do strategies look like when you outsource your digital marketing and how can it benefit your small business operations? Brian Dean discusses how to get the most out of your outsourcing experience... [Read more]

PowrSuite 2.0 It solves many problems for an online marketer and, by replacing many other tools you would otherwise need, can save you a good deal.... [Read more]

WordPress is one of the best content management systems available. It helps us easily publish and manage our content. Watch Neil Patel’s latest video ‘The Best Way to Use WordPress’ to improve WordPress performance. He says, “The best way to use WordPress. WordPress is an amazing resource. Millions of people all over the world... [Read more]

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. HubSpot has published ‘Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way’ featuring useful ways to use inbound marketing for generating leads. Lindsay Kolowich Cox says, “When... [Read more]

Content marketing has gained momentum and getting more investment to create an even greater impact. However, with potential economic headwinds on the horizon, maximizing the ROI of every content dollar will be critical for 2023. Adweek is hosting a webinar ‘Maximize Your Content Marketing ROI: Create a Flexible and Effective Production Plan’... [Read more]

To achieve content marketing success, we need to instill creativity in our content. By making it available in a variety of formats, we can make it more accessible. Copyblogger contributor Aaron Orendorff has published an article featuring 20 evergreen content examples that produce lasting results. He says, “Original research and data-driven posts... [Read more]

Watch the latest MOZ Whiteboard Friday video ‘Three Ways to Evolve Your Link Building in 2023’ featuring Paddy Moogan. The MOZ team says, “Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently... [Read more]