How to Build a Great Marketing Team in 2023 - IM NewsWatch, November 21, 2022

November 21st, 2022 at 6:20 am EST


 

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How to Use Google Analytics 4 for Marketing [Video]

Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ featuring Dana DiTomaso. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and... [Read more]

Sales Analytics: A Simple Guide [Guide]

Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. HubSpot has published ‘Sales Analytics: A Simple Guide‘ featuring useful sales analytics statistics. Jay Fuchs says, “Sales analytics is used in identifying,... [Read more]

How to Build a Great Marketing Team in 2023 [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Great Marketing Team in 2023’ featuring Paul Flaharty. The MarketingProfs team says, “Post-pandemic hiring should focus on employee retention and staying ahead of business needs, says Paul Flaharty, executive director of the marketing and creative... [Read more]

Interactiva: create & sell engaging video course in minutes #ad

Maulana Malik just launched new software called Interactiva. Now you can easily create high-quality videos, presentations, interactive e-courses, interactive games, quizzes, webinars, and product promotions easily using only Powerpoint®. Interactiva uses the first-to-market technology that helps you create high-quality video and interactive content... [Read more]

Advanced On-Page SEO Optimizations [Video]

MOZ has published a new Whiteboard Friday video ‘Advanced On-Page SEO Optimizations’ featuring Christopher Long. The MOZ team says, “Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the... [Read more]

WordPress SEO: The Ultimate Guide in 28 Actionable Steps [Guide]

WordPress is considered the best CMS for search engine optimization as it makes it easy to structure, manage and publish your content in an SEO-friendly way. Semrush has published a new guide titled ‘WordPress SEO: The Ultimate Guide in 28 Actionable Steps’ featuring prone steps to improve WordPress SEO. Vlado Pavlik says, “Below,... [Read more]

The easiest way to get more blog traffic [Video]

Watch Neil Patel’s latest video ‘The easiest way to get more blog traffic’ featuring useful strategies to get more traffic to your blog. He says, “The easiest way to get more blog traffic. If your blog isn’t generating traffic, it’s not the time to abandon it altogether. Instead, it’s time to resuscitate it.... [Read more]

Recurrent: Create recurring income streams, set and forget #ad

James Fawcett has just released Recurrent, a system that lets you set up streams of income that recur, over and over, each month. And he is making this system available at a discount for a week. In this training, Fawcett shows you, step-by-step, how to set up your recurring income streams. He says it takes about 30 minutes to set up a stream. Here’s... [Read more]

Guide to Google’s Featured Snippets Optimization

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets. She says, “Multiple studies confirm that the majority of featured snippets... [Read more]

Seven Benefits of Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing. She says, “This post... [Read more]

How to Overcome the Biggest B2B Buying Barriers, December 13 [Webinar]

MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Thursday, December 1, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and... [Read more]

Affiliate Automation Academy: how to build a responsive mail list #ad

Affiliate Automation Academy, automation expert Claude Buzizi shows you his brand-new simple 3-step system for building multiple streams of income with E-Automation. This method also includes his secret formula for building a large responsive email list and automatically promoting multiple different affiliate products simultaneously using low cost traffic on the three largest affiliate networks (ClickBank, JVZoo, Warrior Plus).... [Read more]

Link-building myths and truths you should know

Link building is one of the most efficient ways to grow your website’s credibility. It helps you improve your SEO performance. Search Engine Land has published an article featuring six link-building myths and truths. The SEL team says, “Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being... [Read more]

How I grew my email subscriber list to 873,049 subscribers [Video]

Email subscriber growth is one of the concerns of all businesses. A more significant subscriber base can increase the chances of making more sales. Neil Patel has published a new video ‘How I grew my email subscriber list to 873,049 subscribers’ sharing practical tactics to grow your subscribers. He says, “Want to know how I got my... [Read more]

SEO Copywriting Tutorial: From Start to Finish [Video]

Ahrefs has published a new video ‘SEO Copywriting Tutorial: From Start to Finish’ featuring Sam Oh. In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines. Ahrefs  [Read more]

KlickXCopy writes quality content in minutes #ad

KlickXCopy can automate your copywriting, whether it's for a blog, video, social post, sales page, squeeze page, email, ad, text message, or even a complete e-book. It's your personal copywriting assistant powered by proven Copywriting Frameworks and Artificial Intelligence.... [Read more]

Eight Ways to Increase Website Traffic

Increasing website traffic is one of the main concerns of all marketers. Quality traffic enables you to increase leads and convert more. Search Engine Journal contributor Jessica Foster has published an article featuring eight tips to help you increase website traffic. She says, “If you look at popular blogs, you can see what they are doing right,... [Read more]

State Of SEO: Agency Report [Report]

Search Engine Journal has published ‘State Of SEO: Agency Report’ explaining various SEO aspects including the impact of machine learning and AI on SEO. The SEJ team says, “In this breakout report from our State of SEO series, you’ll find first-party agency insights you can use to set a successful strategy for next year- for you... [Read more]

What Is Captive Product Pricing? [Answered]

Captive product pricing is the pricing of products that have both a “core product” and a number of “accessory products.” It’s a pricing strategy that takes advantage of a product that will be used primarily to attract a large volume of customers. HubSpot contributor Flori Needle has published an article explaining the concept of captive product... [Read more]

GraphyDo: Kickstart your own profitable social media agency #ad

GraphyDo is a tool to help you easily manage Social Media content in any niche you can imagine. It comes with with over 2700 templates for use on any Social media platform. The templates are fully editable in the free online version of Canva.... [Read more]

CMI’s Content Marketing Master Class, November 30 [Webinar]

Content Marketing Institute is hosting a webinar series on ‘Content Marketing Master Class: Manufacturing Edition’ on Wednesday, November 30, 2022. The CMI team says, “Join us on November 30th for CMI’s Content Marketing Master Class: Manufacturing Edition. We’ll tackle how to more effectively market to technical buyers, progress... [Read more]

ContentREV – Learn How to Use Content to Accelerate Revenue, December 14 [Webinar]

Content Marketing Institute is hosting a webinar series on ‘ContentREV – Learn How to Use Content to Accelerate Revenue’ on Wednesday, November 16, 2022, at 2.00 pm EST. The CMI team says, “We’ve invited other leading content marketers to share their insights on topics like: Creating digital experience that drive pipeline and... [Read more]

5 SEO Predictions for 2023 [Video]

Nathan Gotch has published a new video featuring five SEO predictions for 2023. He says, “Will SEO change in 2023? Yes, in a big way. If you aren’t paying attention to this one thing, you’re going to get left behind. Make sure you watch the entire video because two guest stars share their SEO predictions for 2023.”  [Read more]

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