Digital Marketing Institute has published a new podcast episode ‘Data Protection 101’ featuring Will Francis with Steven Roberts. The DMI team says, “Many marketers are still confused when it comes to regulations around data privacy. While GDPR is the best known data regulation, it has been a catalyst for other data privacy developments... [Read more]

Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers. Search Engine Journal is hosting a webinar ‘How To Forecast SEO Outcomes With Better Precision & Transparency’ on Wednesday, August 31, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how to... [Read more]

In-game advertising is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. MarTech contributor Chris Wood has published an article elaborating how marketers are preparing for the future of in-game ads. He says, “As the IAB rolls out new ad standards for gaming, marketers... [Read more]

SEO plays an important role in your business growth. It helps you reach your potential customers through the web. Search Engine Land contributor Danny Goodwin has published an article highlighting six fundamental truths about SEO. He says, “Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay,... [Read more]

Kevin Indig has published an article highlighting five examples of product-led SEO and how they are different from each other. He says, “Originally coined by Eli Schwartz and his book of the same name, Product-led SEO is an aggregator strategy, and there different types. Some companies achieve this with user-generated content, others with integrations... [Read more]

Content Operations Workflow is your set of tasks in sequential order to produce a content asset. Content Marketing Institute contributor Jodi Harris has published an article featuring five steps to build a content operations workflow that helps everybody. She says, “This streamlined, five-step approach can help you map the workflow for any content... [Read more]

Search Engine Journal has published a new episode of Search Engine Journal Show podcast ‘Google Analytics 4 – More Than SEO’ featuring Krista Seiden. Loren Baker says, “In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does... [Read more]

Consumers have more choices than ever before, and nowhere is this more evident than in the realm of social commerce. Though social media has long been characterized by the ways it caters to user preferences, shoppers are now even more empowered to choose their own adventure, spending less time with the platforms that don’t impress, and more money... [Read more]

Today’s top innovators Amazon, Google and Netflix have created a culture of data-backed experimentation. They have found a concrete way to make experimentation a cornerstone discipline by removing silos with actionable data. ClickZ is hosting a webinar ‘Google, FullStory & Optimizely: How to build a robust, data-led testing strategy’... [Read more]

MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022. The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done... [Read more]

Your customers are looking for personalized, relevant, and timely experiences when it comes to engaging with your business—something Customer Experience Automation (CXA) helps to create across the customer lifecycle. MarketingProfs has published the ‘Customer Experience Automation Impact Report’. The MarketingProfs team says, “Download... [Read more]

Field marketing teams often use video conferencing platforms to move prospects down the funnel by demonstrating products and expertise online. But the attendee experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Glisser is hosting a webinar ‘Using Event Tech to Empower Field Sales Marketers’... [Read more]

Susan B. Zimmerman Enterprise is hosting a webinar ‘The Real Reason Social Media Hasn’t Worked Yet and the First Step to Fix it’ on Thursday, August 18, 2022. The SBZ team says, “During the FREE 2 hour workshop, we’ll work together so you can go from frustrated to empowered… even if using video or posting Reels is BRAND NEW... [Read more]

B2B marketing is the way businesses generate demand from other businesses for their products and services. It’s about selling to corporate customers rather than individuals and it requires different marketing tactics and strategies. Digital Marketing Institute contributor Clodagh O’Brien has published ‘Your Guide to B2B Marketing Basics explaining... [Read more]

An animated GIF is a graphic with multiple images that loop one after another creating motion. It is popular for social media memes. Practical Ecommerce contributor Ann Smarty has shared some useful tips SEO for Animated GIFs. She says, “Optimizing an animated GIF for organic search rankings is more or less the same as an image. Google can... [Read more]

Search Engine Journal has published the second edition of its e-book ‘Google Ranking Factors: Fact or Fiction’. The SEJ team says, “The second edition of our Ranking Factors e-book is here to address a simple question with many complex answers: Is it a ranking factor? To help you plan SEO campaigns and make the most of your budget,... [Read more]

Your landing page plays a crucial role in converting more leads into customers. By considering important landing page metrics you can monitor and analyze its performance. Databox contributor Filip Stojanovic has shared crucial landing page metrics you should track to increase conversions. He says, “Whether your landing page is a pillar page for topic... [Read more]

Yelp’s Black in Business Summit is going to be held on Wednesday, August 24, 2022. It will feature inspiring stories, business tips, and lessons learned from Black entrepreneurs across an array of industries. The Yelp team says, “The sessions will cover topics like: How to bring your brand to life Networking your way to business growth How... [Read more]

With YouTube content targeting you can choose where to place your YouTube ad videos so you can advertise on the videos and channels that align best with your goals. Social Media Examiner contributor Anna Sonnenberg has shared four ways to improve YouTube ads targeting. She says, “When you set up YouTube ads, you can use audience targeting, content... [Read more]