Developing an ideal inbound lead process requires more than generating a lead and hoping for the best. Search Engine Journal is hosting a webinar ‘3 Overlooked Ways To Improve Inbound Marketing ROI’ on Wednesday, April 20, 2022, at 2.00 pm ET. The SEJ team says, “Register now and learn how to improve lead quality and campaign ROI... [Read more]

Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns. He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way. These are the steps... [Read more]

On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions. HubSpot has published a new video ‘On Page SEO: What Is It and How to Make it Work For... [Read more]

Your site needs to load quickly. It needs to be easy to maintain. It needs to help you earn. Using Ecombio give you all three. ➤ This new e-commerce WordPress theme is lightweight, so it is fast-loading. ➤ It takes advantage of the power of the rich WordPress infrastructure, so it’s easy to maintain. ➤ It helps you build e-commerce sites... [Read more]

No matter the size of our content marketing team, we all need to understand how data can be applied into actionable insights to our content strategies. It’s really easy for the big fish to power up their fancy tools to break down data and make it easy to understand. But what happens when you don’t have fancy tools or analysts? You ask other content... [Read more]

With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ on Wednesday, April 6, 2022, at 2.00 pm... [Read more]

The content brief provides a list of requirements and recommendations that help guide a writer as they create a piece of content. Content Harmony’s Osman Husain has published a guide titled ‘How To Build Amazing Content Briefs’. He says, “A well-structured content brief keeps all stakeholders aligned on expectations; writers... [Read more]

A special launch of medical PLR happens today: High Blood Pressure PLR By Doctor Loy. Most of our readers aren’t physicians and cannot speak authoritatively about medical subjects, but Loy Puckett MD (aka Doctor Loy) is – and can. Doctor Loy is an ER physician with 25+ years of experience. For the last year or so, he has been applying his... [Read more]

Search Engine Land has made available the replay of the ‘Google Ads Conversion Masterclass: From Clicks to Calls to Revenue’ webinar. The SEJ team says, “Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join... [Read more]

Search Engine Land contributor Danny Goodwin has reported that social media platform Twitter is testing three new ad formats. He says, “Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can also pick from 10 colors... [Read more]

Barry Schwartz of Search Engine Roundtable has published a new vlog post ‘Smart Search Marketing Tools That Help You Make Decisions’ featuring James Gibbons. He says, “James Gibbons, the senior customer success manager at Quattr, stopped by my office to do some vlogging with me. We spoke about Jame’s history in the space, working... [Read more]

There are several elements that affect SEO performance. In his latest blog post, Dan Rich answered this important question ‘Does Traffic Affect SEO?‘. He says, “Yes, more traffic is generally a good thing for SEO providing it comes from a legitimate source. Some examples of good traffic sources outside of Google include: Direct traffic... [Read more]

By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic... [Read more]

Implementation of SEO changes plays a pivotal role in your website’s growth. To plan the implementation, you need to observe the strategies adopted by successful websites. Semrush contributor John Morabito has published a guide to implementing SEO changes. He says, “In this guide, we’ll cover everything you need to know about how to successfully... [Read more]

To continuously improve your SEO performance, you need to keep looking for great advice from experienced SEOs. BrightEdge contributor Andrew Riker has published an article highlighting 11 SEO myths that can damage your rankings in 2022. He says, “Taking a handful of straightforward steps will protect your team from falling victim to common SEO... [Read more]

The term PPC stands for pay-per-click. PPC campaigns are a form of search engine marketing where a company builds an ad with targeted keywords and then pays for it by the click. HubSpot contributor Matthew Wainwright has published an article on managing PPC campaigns. He says, “We’ve created a free PPC campaign management template that... [Read more]

Search Engine Journal has published a new ebook ‘Perfectly Optimized Content from Start to Finish’ to help marketers optimize their ebooks for SEO. The SEJ team says, ” Content optimization best practices and strategies can satisfy the needs of bots and your audience alike, powering your content up the SERPs and driving success in... [Read more]

By attracting more and more followers, you can take your social media marketing to an altogether new level. You can get more followers by showing the right offers at the right place. Social Media Examiner has published a new video ‘Growing an Instagram Following That Converts’ featuring Josh Ryan. The SME team says, “Is your Instagram... [Read more]

Search Engine Journal has published a new podcast episode ‘Ask A PPC Live 2022’ featuring Navah Hopkins. Loren Baker says, “Getting to know PPC takes time and effort. Can’t seem to find the answer you’re looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers... [Read more]

Search Engine Journal has published a new podcast episode ‘How to Pick the Most SEO Friendly CMS For Your Website’. Loren Baker says, “You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website’s on-page... [Read more]

Search Engine Journal has published a new case study ‘Are Brand Keywords Valuable for Every Audience?’ Jonathan Kagan says, “If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column may throw you for a little bit of a loop. We’re talking about using ads... [Read more]

With the right automation tools, you can take your email marketing to an altogether new level. What you need are the insights to select the tools that can really help you. To help yourself with email marketing automation, watch HubSpot’s latest video ‘Top 7 Email Marketing Tools To Automate Emails & Get Clicks!’. The HubSpot team... [Read more]

Social Media Examiner has published a new guide ‘Facebook Ads Audit Guide: How to Refresh Your Ads’ to help marketers audit and improve their Facebook ads. Anna Sonnenberg says, “Are your campaigns performing well but you think they could do more? Want to kick things up a notch without paying a ton per click? In this article, you’ll... [Read more]