Search Engine Journal has published a new podcast episode ‘Ask a PPC Live with Amy Bishop’. Talking about PPC, Loren Baker says, “The thing that really excites me about PPC is, and just a little bit about my background may be helpful to hear, is that when I first got started in marketing, it was more so media buying and PR. It was... [Read more]

Search Engine Journal has published ‘How to Advertise on Facebook: A Beginner’s Guide’ to help you make the most from your Facebook advertising efforts. About the Guide Want to know what makes a Facebook ad effective and how to set up your campaigns for success? Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A... [Read more]

The headlines of your articles and blog posts help you to catch the attention of your audience. Copyblogger’s Brian Clark has shared 22 sure-fire headline formulas that work. He says, “Looking for the best headline formulas to promote your top content? Let’s move beyond the common ones you see over and over — like “how to” — and... [Read more]

Traditionally, autoresponders sent out emails to designated people. ProfitSend does more. Besides sending emails, it can send SMS messages and it can do lead generation through social media posts. Besides that, typical autoresponders charge a monthly fee; during launch week (through this Friday), ProfitSend charg4es only a one-time fee... [Read more]

Integrated marketing communication helps you to align your marketing channels to present a united marketing “front”. HubSpot has published ‘The Plain-English Guide to Integrated Marketing Communications’. The HubSpot team says, “If your marketing channels are players, consider your integrated marketing campaign the coach in charge... [Read more]

HubSpot contributor Caroline Forsey has published an article covering seven effective ways to promote an event on Facebook. She says, “To demonstrate how to effectively promote an event on Facebook, let’s walk through an example. Let’s say I recently started a business — Caroline’s cupcakes — and I want to host an event to... [Read more]

Blogging is one of the most useful ways to improve your marketing and promotion efforts. HubSpot contributor Pamela Bump has published an article covering the findings of a survey on the impact of blog posts on leads and purchases. She says, “While the growth of other content strategies, like video marketing, might have you thinking that consumers... [Read more]

Serial product developer Venkata Ramana has just released his latest software, Breeze Funnels. It creates a brand new, unique type of sales funnel that he has worked with an underground group of marketers to beta test. It's now ready for all online marketers to put it to use... [Read more]

Thanks to Unsplash.com Today, more than 4 billion people use the internet, and the number keeps increasing with every passing second. As a result, marketers all around the world want to have a website or at least a social media presence. Indeed, the internet a massive market for businesses of all kinds, from mobile phone sellers to florists,... [Read more]

Moving closer to people is a way to influence them. By engaging with your audience emotionally, you can achieve your marketing goals. Content Marketing Institute’s Ashley Taylor Anderson has shared an in-depth article on the art and science of emotional engagement. She says, “For content creators, using emotion can be an incredibly powerful... [Read more]

Quick Sprout has listed the top 5 best lead management software. Lars Lofgren says, “Do you know the secret to finding the best fish? It’s improving your odds by catching as many fish as you can. And for this to be possible, you need the help of a sturdy, durable net which no aquatic creature can escape. The same thing works in capturing and... [Read more]

Ben Murray and Karthik Ramani have teamed up to launch Rewardsly, new software that builds a loyalty program for a business, offering rewards for customers who frequently shop at the store... [Read more]

MOZ has published a new Whiteboard Friday video ‘Google Posts: Conversion Factor — Not Ranking Factor’ featuring Greg Gifford. The MOZ team says, “While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard... [Read more]

Marketing Week has published a new guide called ‘The 7 Phases of a Website Redesign’. The MW team says, “Save time and effort by identifying problems throughout the website redesign process, ensuring the new site has a quality foundation. With this guide, you can learn more about the key phases of a website redesign and how to make... [Read more]

Yoast contributor Phil Nottingham has published an article answering this question: How does video SEO work? He has covered the following: What is video SEO? Video SEO in 3 steps Step 1: Get your videos indexed How to provide the information needed Checking if your video is indexed Step 2: Improve your videos ranking Video title Video thumbnail The... [Read more]

The Essential 8 will provide any marketer, new or experienced, the knowledge, tools and resources they need in order to scale any online business, earn more while working less, manage teams increase productivity, have more successful launches, build recurring income and make more from affiliate promotions... [Read more]

WordStream contributor Jessica Thiefels has published an article highlighting seven strategies to stand out from your competitors on Google. She says, “Google’s search engine results pages are filled with opportunities to stand out, in various forms. There are ads, organic results, local results, images, shopping results, and more. Below... [Read more]

The term Mobile first refers to a change in Google’s indexing policy. Kevin Kuo of IPullRank has published an article compiling the list of every Google update related to mobile first. He says, “It is estimated that around 54.2 million Americans browsed mobile internet while watching their televisions in 2018, up from 46.7 million in 2016.... [Read more]

Backlinko has published a new guide titled ‘Copywriting: The Definitive Guide’. It covers the following: Copywriting Fundamentals Customer-Focused Copy Pro Copywriting Strategies How to Write Amazing Headlines Master The Lead How to Write Compelling Copy Proven Copywriting Formulas Advanced Copywriting Strategies. Copywriting: The Definitive... [Read more]

Do you know how to build a funnel? I mean, practically. Step by step set up sales pages and properly link them together so the visitor is taken systematically through your buying process, starting with the introductory product all the way through the final upgrade... [Read more]

Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, March 25, 2021 at 1.00 pm ET. The CMI team says, “In this 30-minute Tech Talk you’ll learn from an expert panel how to: Monetize your content assets Balance audience privacy with monetization Stay profitable in the... [Read more]

Marketing Week has published a new guide called ‘The Ultimate Guide to Rebranding’. The MW team says, “Are you thinking of rebranding? This is a huge decision that will impact the entire business – from customer acquisition to employee morale. There’s a lot that can go wrong, and it’s so important to get it right. What you need... [Read more]

Social Media Examiner has published a new video ‘TikTok Content: Creating Videos the Algorithm Loves’ to help marketers create attractive TikTok video content. The SME team says, “Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page? Video expert Matt Johnston shares how to optimize your videos... [Read more]

Social Media Examiner contributor Naomi Nakashima has shared a six-step process to help you optimize your Facebook business page for the latest updates. She says, “Facebook first announced this new layout during F8 in 2019, promising to de-emphasize the primary news feed and bring privacy and connections to the forefront, and started rolling... [Read more]

Perficient has published the results of a study titled ‘Mobile vs. Desktop Usage In 2020’. This study is a comprehensive review of mobile versus desktop usage on the web. Eric Enge says, “Mobile devices drove 61% of visits to U.S. websites in 2020, up from 57% in 2019. Desktops were responsible for 35.7% of all visits in 2020, and... [Read more]

Search Engine Journal is hosting a webinar ‘How Geofencing Marketing is Driving Hyper Personalization in 2021’ on Wednesday, March 24, 2021 at 2.00 pm ET. The SEJ team says, “Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? Register now for... [Read more]

Jeremy Knauff of Search Engine Journal has published an article answering this question. He has highlighted the impact of competition, inbound links, and content on SEO performance. He says, “Figuring out how long your SEO will take comes down to first evaluating the data behind these three variables, beginning the work and evaluating how quickly... [Read more]

Neil Patel has published a new video ‘How Digital Marketing Will Change in 2021’ describing how the digital marketing is going to take shape this year. He says, “2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly,... [Read more]

Search Engine Journal has published a new podcast episode ‘Google Ads Smart Matching “Bug” & Digital Marketing News’ featuring Greg Finn, Jess Budde & Mark Saltarelli. This podcast covers the following: Google Ads Tests Smart Matching Billion Ads Blocked, Says Google’s Ads Safety Report Take of the Week ICYMI Lightning Round. Google... [Read more]