With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team... [Read more]

Paid media marketing, also known as paid advertising or paid digital marketing, involves the use of paid channels or platforms to promote products, services, or brands to a target audience. Search Engine Journal contributor Brooke Osmundson has published an article on seven changes marketers should make for paid media marketing in 2024. She says, “Here... [Read more]

Search Engine Journal has published a new ebook ‘B2B Lead Generation: Create Content That Converts’ revealing powerful insights to help you elevate your content marketing strategy. The SEJ team says, “When it comes to lead generation, it’s important to remember that each lead is a person first, deserving of value for the time and... [Read more]

The HostLegends MAX Launch Webinar is at 10 AM EST and is an opportunity to get a first look at the new HostLegends MAX hosting service. This will be a thorough Webinar to do a full demo and walkthrough of this advanced hosting software. In this webinar, they will showcase all premium features and they’ll be offering a very special Early Bird Mega... [Read more]

Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Behavioral Economics: How Understanding the Brain Can Build Your Business’ featuring Melina Palmer . The SME team says, “Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? Explore... [Read more]

Phishing emails are fraudulent messages that attempt to trick recipients into revealing sensitive information, such as usernames, passwords, credit card numbers, or other personal data. These emails often appear to come from reputable sources, such as banks, social media platforms, online retailers, or government agencies, but they are actually sent... [Read more]

Brett Ingram has just released MarketingHub, a suite of tools for all your online marketing needs. This new-generation all-in-one AI-based platform does everything: ➤ Creates Stunning Websites, ➤ Builds Mind Blowing Videos, ➤ Creates Eye Catchy Graphics, ➤ Crafts Stunning Marketing Content & Copies, ➤ Gives Instant Replies to Customers, ➤... [Read more]

Structured data refers to a standardized format for providing information about a web page’s content to search engines. It is a way of organizing and marking up data on a webpage in a format that search engines can easily understand and interpret. The latest The SERP’s Up SEO podcast episode is titled ‘Structured data dos and don’ts’. The... [Read more]

eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad... [Read more]

This is a reminder for the eMarketer and Insider Intelligence webinar to be held on February 20, 2024. Digitalzone recently surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and today’s demand generation landscape. eMarketer and Insider Intelligence are hosting a webinar ‘The 2024 State of... [Read more]

Mike from Maine and Brett Rutecky just released VideoCardz, brand new cloud-based software that will change the way you create marketing videos. To make it easy, it’s fully cloud-based so there’s nothing to download or install. Plus all the videos are created for you by AI. This software allows you to easily create marketing videos in 6 languages... [Read more]

Volatility in search results refers to the fluctuation or variation in the ranking positions of web pages or websites in search engine results pages (SERPs) over time. MOZ has published the latest episode of the Whiteboard Friday video ‘How Volatile Are Search Results?’ featuring Tom Capper. The MOZ team says, “How volatile are organic... [Read more]

Structured data is data that is organized into a standardized format for easy access by humans and software. It is typically tabular with rows and columns that clearly define data attributes. Google Search Central has published a new video ‘Structured Data for beginners’. The GSC team says, “What is structured data? Can I use it if... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Your 6 Biggest Marketing Problems Solved in 53 Minutes’. The HubSpot team says, “Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference... [Read more]

The most important thing many small mom & pop stores (and all online businesses) need is a stunning website to help them begin doing online marketing.... [Read more]

Email deliverability refers to the ability of an email message to successfully reach its intended recipient’s inbox without being filtered out or marked as spam. It’s a critical aspect of email marketing and communication, as even the most well-crafted emails are ineffective if they never make it to the recipient’s inbox. Digital Marketing... [Read more]

HubSpot has published a new video ‘How to Write a Blog Post with AI in 10 Minutes or LESS’. This video covers the following: How to write a blog post tailored to your business and optimized for search results A step-by-step walkthrough of our AI assistant blog creation tool How to use 6 unique blog formats with examples and templates Tips... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Mastering Organic Marketing: Strategies To Grow Your Business’. The HubSpot team says, “Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification... [Read more]

Kid-Vid Story was just released. You have a choice of either an agency license or a white-label license (see below for the distinction.) This collection of stories empowers parents, teachers, and guardians to become storytellers themselves.... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How Marketing Strategists Can Become In-House Content Creators’ featuring Jayde Powell. The SME team says, “Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? Discover how to... [Read more]

Growth marketing is a long-term marketing strategy that aims to increase a company’s revenue by improving customer retention and loyalty. It involves a process of experimentation and optimization, using data from marketing campaigns to inform adjustments to the marketing strategy. Search Engine Land contributor Daryl Fanelli has published the... [Read more]

As businesses engage in a digital landscape saturated with information, the ability to captivate and connect with an audience has become a strategic imperative. Enter the world of narrative-driven marketing, where the art of storytelling takes center stage. MarTech contributor Stephanie Trovato has published an article featuring useful tips to improve... [Read more]

AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases. Digital... [Read more]

Search Engine Journal’s webinar ‘The Evolution Of Search & SERPs 2024’ is available on-demand. Amanda Zantal-Wiener says, “Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution. You’ll hear: The biggest changes to the world of search in the past year,... [Read more]

HubSpot has published ‘The 2024 State of Marketing & Trends Report’ featuring data from 1400+ global marketers. Maxwell Iskiev says, “If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable... [Read more]