Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. HubSpot contributor Rebecca Riserbato has published a detailed article on responsive search ads. She says, “Responsive search ads are great to use for brand awareness and lead generation, while dynamic ads are helpful for... [Read more]

A sitemap is a list of the different pages on a website. By creating a proper sitemap, you can improve your SEO performance. Quick Sprout contributor Lars Lofgren has shared a five-step process to help you create the sitemap for your website. He says, “Your sitemap will tell search engines the location of a page on your website, when it was updated,... [Read more]

Just publishing content is not enough to get visitors and readers to your blog. You need to adopt different promotional tactics to do it. Business 2 Community contributor Karen Repoli has shared some useful tactics to promote your blog. She says, “Social Media is the first place you think of when promoting your blogs. Ideally, your followers,... [Read more]

200,000 restaurants have recently closed in the US because they can’t do mobile ordering for delivery and pickup to keep their restaurants fully pandemic safe. The ones that haven’t yet closed (particularly the local restaurants) are desperate for solutions to their “take-out/delivery only” order management needs to stay alive. Such... [Read more]

Content marketing is a promising domain. It has been with us for more than a decade and has shown a proven track record so far. Forbes Communication Council has published an article highlighting 14 paths to figure out how much to invest in content marketing. The Forbes team says, “The members of Forbes Communications Council have their own industry... [Read more]

Content plays a pivotal role in marketing. By instilling the element of persuasion, you can make your content work better for marketing. In his new video, Neil Patel explains how to stop being a content writer and become a marketer. He says, “Writers who can’t generate traffic are just writers. But writers who can generate traffics are marketers.... [Read more]

Social Media Examiner has published a new video ‘Facebook Ad Changes and More’ highlighting the changes in Facebooks ads. The video covers the following: Facebook Explains Discrepancy in Conversions Reporting Due to iOS 14 Tips to Improve Ads Reporting Updates to Aggregated Event Measurement How Facebook Estimates Audience Size Facebook... [Read more]

You probably have heard that the Facebook company (but not the application) has been renamed “Meta”. The idea is to reflect the fact that the focus of the company is broader than just the Facebook website and may continue to broaden over time. A second goal was surely just to create a buzz around the company, to get people talking about it and thinking... [Read more]

Your social media marketing can be fostered with the help of quality content. When it comes to Instagram marketing, your image and video content need to polish. Design Wizard’s Anne Carson has shared a guide to help you edit your Instagram posts after publishing them . She says, “In this blog, we will take you through how to change your... [Read more]

The new year is almost here. We need to prepare ourselves with the right marketing strategies to make the most from the campaigns we run in the coming year. Entrepreneur magazine contributor David Cullinan has published an article highlighting seven marketing trends that will define success in 2022. He says, “The following are seven trends to... [Read more]

The year is about to end now. 2021 filled our lives with a variety of experiences. When it comes to marketing, there were several things that we experienced. Business 2 Community contributor Susie Marino has published an article highlighting the 10 biggest PPC stories of 2021. She says, “This is your *real* syllabus (read: survival guide) for... [Read more]

By running contests on social media platforms, you can engage your audience and expand your online reach. Social Media Examiner’s Jenn Herman has shared five useful tips to help you run Instagram giveaways. She says, “In this article, you’ll find tips and inspiration to help you plan successful Instagram giveaways that support your marketing... [Read more]

Facebook Pages are a great way to grow your social media following. By keeping your Pages updated with the latest information and happenings about your business, you can get better results. Social Media Examiner contributor Ann Sonneberg has shared five useful Facebook Page optimization tips for 2022. She says, “In this article, you’ll learn... [Read more]

An effective ad copy helps you attract more customers. To make it work, you should make sure that that you ad is attractive as well as persuasive. HubSpot has published a new video ‘How To Write Amazing Ad Copy’ to help you write an effective ad copy. The HubSpot team says, “The secret to getting the clicks is in the ad copy. But it’s... [Read more]

SEO is an important element for your business growth. With a strong SEO strategy, you can continue to attract more web traffic and close more sales. Ahrefs has published a new video ‘5 Things in SEO that Aren’t Important’ to help you ignore unnecessary things in SEO. In this video, you’ll find out which 5 things in SEO that don’t matter... [Read more]

SEO continues to evolve year by year. With changing search algorithms and search engine policies, you need to keep your SEO strategy updated to make most of your efforts. Neil Patel has highlighted the biggest SEO challenge for 2022. He says, “Take a guess… maybe links, on-page SEO, social media… seriously, take a guess… Well, here is the... [Read more]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization. Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’. SEJ team says, “This guide is composed of 11 chapters and 353... [Read more]

SellitPics enables Sales and Marketing teams to create and distribute hyper-personalized and interactive images on social media platforms, emails, and landing pages.... [Read more]

SEO is an ongoing process. You need to continuously try new tactics to improve your web traffic and SEO is the key technique in getting more and more traffic. Search Engine Journal contributor Sam Hollingsworth has shared a list of 12 completely outdated SEO practices you should avoid. He says, “In this post, we’ll discuss the outdated SEO and... [Read more]

Quality links play an important role in improving your SEO performance. By creating high-quality content, you can continue to influence search engines. Ahrefs has published a new video ‘Link Building for Local SEO: 6 Easy Ways to Get Backlinks’ to help you learn useful link-building strategies for better SEO. Watch the video here. Ahrefs  [Read more]

An external linking strategy is a process of following external linking best practices to benefit your website. HubSpot founder Dharmesh Shah has shared seven external linking best practices for SEO. He says, “According to Google, linking is one of the most important factors for achieving high rankings, you must understand how to use external... [Read more]

WordPress is one of the best content management systems. Its rich features and a variety of WordPress plugins give you the liberty to publish content and achieve higher in Google search. Neil Patel has published a new video ‘WordPress SEO Tutorial for Beginners’ sharing a tutorial for beginners. He says, “Wouldn’t it be great,... [Read more]

Content Marketing Institute is hosting the ‘ContentRev Summit’ on Wednesday, December 15, 2021. The CMI team says, “Join us on December 15 for ContentRev Summit where we’ll teach you how to prove the value of content on bottom-line success. We’ve invited leading content marketers to share their insights on topics like sales enablement,... [Read more]

A well-designed website helps you get more visitors and convert them into customers. With the right website development strategies, your website can take your business to the next level. Business 2 Community contributor DeJuan Wright has published an article highlighting three digital marketing tactics to increase your website’s conversion rate. He... [Read more]

Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. Business 2 Community contributor Erin Hynes has published an article highlighting five useful retargeting campaign tips. She says, “Let’s look at some key tips for setting up a successful retargeting campaign: 1.... [Read more]