Search Engine Land has published ‘How to restructure your website using personas: A guide for better results’. Adam Heitzman says, “Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google... [Read more]

Search Engine Journal is hosting a webinar ‘High-Quality Conversions: How To Optimize Your Website & Boost Growth’ on Wednesday, March 13, 2025, at 2.00 pm ET. The SEJ team says, “Ready to turn your site into a powerful growth engine in 2025? Join us as we unpack the strategies top brands use to optimize their sites... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Tool Is Like OpenAI Operator But Free’. The HubSpot team says, “Can a small European startup outperform OpenAI? Kipp and... [Read more]

MovieReelAI is a brand new, first-to-market, and (in the words of Abhi Dwivedi, its inventor) revolutionary AI-powered video creation tool that transforms simple text into professional-quality animated videos and short movies in minutes. No editing skills, no expensive software, and no technical experience are required. Just type your idea, and AI... [Read more]

TikTok SEO involves optimizing videos with relevant keywords, hashtags, and engaging content to improve visibility in search results. By leveraging trends, captions, and user behavior, creators can enhance discoverability and reach a wider audience. The latest ‘HubSpot Marketing’ video is titled ‘TikTok SEO Tutorial – Optimize... [Read more]

Conversion-centered landing page design focuses on guiding visitors toward a specific action using compelling visuals, clear CTAs, and minimal distractions. Strategic elements like urgency, social proof, and persuasive copy enhance engagement and boost conversions. HubSpot contributor Oli Gardner has published an article featuring seven principles of... [Read more]

Leveraging behavioral data for search helps refine algorithms by analyzing user interactions, preferences, and engagement patterns. This enables more personalized search results, improving relevance and user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Analyze Behavioral Data for Search’ featuring... [Read more]

Cloudflare 301 TrainingCloudflare 301 shows you how to use Cloudflare, the freemium website security and speed solution. You really need to use Cloudflare to stand between your website and your end users. It is a CDN (“Content Delivery Network”). It’s available at no charge and keeps scammers from taking over your site. Not only that;... [Read more]

This is a reminder for the MarketingProfs webinar on February 25, 2025. MarketingProfs is hosting a webinar ‘3 SEO Insights and Tips for 2025’ on Tuesday, February 25, 2025, at 2.00 pm EST. The MarketingProfs team says, “Search will continue changing this year. What does that mean for SEO? How do you plan for the unknown? What do you... [Read more]

Digital advertising in 2025 is driven by AI-powered personalization, privacy-focused strategies, and immersive formats like AR and interactive ads. Brands prioritize data-driven insights and omnichannel approaches to maximize engagement and conversions. The latest ‘Exposure Ninja’ video is titled ‘How Digital Advertising Works... [Read more]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’. The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However,... [Read more]

Complyfi introduces an advanced consent management platform, tailored for enterprises and marketing agencies overseeing compliance across numerous clients or websites. In the digital age, ensuring compliance is crucial, not a choice. Without the appropriate consent forms, running retargeting ads, building audiences, or shielding your business from... [Read more]

MarketingProfs is hosting a webinar ‘CTV in the B2B Funnel: How to Drive Demand With Streaming Ads’ on Thursday, February 27, 2025, at 2.00 pm EST. The MarketingProfs team says, “Connected TV (CTV) advertising is no longer just an awareness channel. It’s a high-precision tool for B2B marketers who know how to use it. But because... [Read more]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’. The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However,... [Read more]

Neuro-Linguistic Programming (NLP) is a psychological approach that explores the connection between language, behavior, and thought patterns to enhance communication and personal development. It is widely used for self-improvement, therapy, and achieving success by reprogramming limiting beliefs and habits. Social... [Read more]

Proper AI prompts ensure accurate, relevant, and high-quality responses by guiding the model effectively. Well-structured prompts enhance efficiency, reduce misunderstandings, and maximize the potential of AI for problem-solving and creativity. HubSpot has published the latest episode... [Read more]

Building a marketing funnel involves guiding potential customers through stages of awareness, interest, decision, and action. It helps businesses attract, nurture, and convert leads into loyal customers efficiently. The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Marketing Funnel that Actually Works for your Business’. This... [Read more]

Instagram is a powerful platform for content marketing and audience growth. It has helped build brands and launch successful influencers, enabling individuals to become self-made social media stars. Digital Marketing Institute has published an article featuring eight ways to get noticed on Instagram. Clodagh O’Brien says, “If you’re... [Read more]

Smart Bidding in Google Ads uses machine learning to optimize bids for better performance. It automates the process to help achieve specific goals, like maximizing conversions or return on ad spend, while saving time and effort. Search Engine Journal has published ‘Smart Bidding In Google Ads: In-Depth Guide’. Brooke Osmundson says, “Smart... [Read more]

In 2025, digital marketing is more AI-driven, with hyper-personalization, automation, and predictive analytics shaping customer experiences. Emerging technologies like AR, voice search, and interactive content redefine engagement, making adaptability key to success. Neil Patel has published an article highlighting digital marketing trends and predictions... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast ‘OpenAI’s New Model Changes Everything’. The HubSpot team says, “OpenAI’s latest feature upgrades makes using GPT easier than ever.... [Read more]

Content marketing in 2025 is driven by AI, hyper-personalization, and interactive formats like AR and VR. Brands focus on value-driven, immersive content to boost engagement and customer loyalty. Search Engine Land contributor Jessica Foster has published an article featuring six content marketing strategies for 2025. She says, “Content marketing,... [Read more]

Managing multiple WordPress websites is easier with tools like WordPress Multisite and management plugins. They streamline updates, security, and content management, saving time and improving efficiency. Search Engine Journal contributor Rhys Wynne has published a comprehensive article on managing multiple websites on WordPress. He says, “In this... [Read more]

AI is revolutionizing SEO by enhancing keyword research, content optimization, and search intent analysis. It enables smarter automation, personalized experiences, and improved rankings through advanced algorithms. Search Engine Journal contributor Kevin Indig has published an article highlighting the impact of AI overviews on SEO. He says, “The... [Read more]